Your paid and owned channels aren’t separate — they’re part of the same story. Braze's Director of Technology Partnerships Growth, Alex Rees, breaks down why understanding your audience across channels is critical. Because why pay to acquire someone who's already engaging with you for free? Watch the full session "Martech is the New Frontier of Paid and Owned Marketing" for more thoughtful insights like this, on demand now: https://bit.ly/4bI0jZN
