Liza Amlani’s Post

"Generalizing is a wasted effort and it's what gets retailers in trouble with excess inventory to irrelevant product assortments." Adore this commentary from the inimitable Liza Amlani. Highly recommend it as a read. Generalization is a symptom from our over-stretch to efficiency. We are biologically attracted to efficiency as it reduces effort which burns (what were once precious) calories. We therefore seek out every way we can improve efficiency in how we make stuff, how we think, and how we do things. It has a true cost though, which is articulated beautifully by Liza. Customers aren't formed in factories, and their behaviors and preferences change all the time. Even what they say are their preferences don't always align to their actions. It's an old school way of thinking and in a world of this much data down to individual level, we can do better.

Fashion brands, take note: Gen-X and Baby Boomer shoppers are becoming an increasingly attractive prospect. Despite being often left out of the picture in a youth-obsessed industry, these generations hold real spending power. While some brands rely on traditional methods like catalogs and print advertising to reach older shoppers, it's important not to make it all about age. Older consumers are also shopping and exhibiting influence online. Don't miss out on this golden opportunity to court stable, high-spending shoppers. Check out this article from Business of Fashion for more insights. #Fashion #Marketing #BabyBoomers #GenX #GoldenOpportunity

📢 Help with My Master’s Thesis! 🛍️💡 Are you part of Generation Z (born 1997–2012) or a Millennial (born 1981–1996)? I’m conducting research on attitudes and purchasing behaviors in the fast fashion e-commerce industry. Your insights could make a big difference in understanding what drives today’s fashion choices! 🎯 ✨ It only takes 15 minutes to complete, and your responses will remain anonymous. 👉 Click here to take the survey: https://lnkd.in/dcThi6v6 Thank you for helping with my research! Feel free to share this post with others who fit the criteria! 💬 #Survey #FastFashion #GenerationZ #Millennials #ECommerceResearch #MarketInsights

Gen Z and younger Millennials are shaping the future of fashion! Discover what's driving their purchasing decisions in our latest Mintel report to craft a winning e-commerce strategy for your business. #changetify #fashion #ecommerce #genz #millennials #sustainability #digitalmarketing #marketreport

The prestigious and thorough analysis of the Fashion and Sporting goods industries, "The State of Fashion 2025," from McKinsey & Company and The Business of Fashion, was released yesterday. The report analyses the industry's 2025 scenario in three significant spheres: 🌍 The Global Economy, 🛍️ Consumer shifts, and ⚙️Fashion systems, developing ten crucial strategic outlooks to consider. At Retail Consulting & Advisory Services Ltd, we have spotted four of the ten outlooks that will be critical opportunities for brick-and-mortar retailers' growth. 𝐌𝐚𝐫𝐤𝐞𝐭𝐩𝐥𝐚𝐜𝐞𝐬 𝐝𝐢𝐬𝐫𝐮𝐩𝐭𝐞𝐝 ✅ Consumers are overwhelmed by overcrowded marketplace options and enormous product ranges, leading to 74% of consumers walking away. ✅ The online shopping experience needs to improve, which is the main reason for 80% of online customers' dissatisfaction. 💡This challenge is an excellent opportunity for retailers to enhance #experientialshopping and boost #instore shopping, providing real value for consumers visiting stores. 𝐕𝐚𝐥𝐮𝐞 𝐒𝐡𝐢𝐟𝐭 ✅ Rise in strong value-for-money perception and cost-conscious behaviours. >60% of consumers are often willing to save on apparel & footwear purchases. ✅ There are different value meanings, such as buying at a discounted price, pre-owned garments, or fewer higher-quality garments. 💡This shift is an opportunity to implement new offerings and services, such as #repair and #reuse services, #circular-chance garments and value-for-money #loyalty programs. Conversely, #invest in visual marketing and staff training for the highest value proposition. 𝐒𝐢𝐥𝐯𝐞𝐫 𝐒𝐩𝐞𝐧𝐝𝐞𝐫𝐬 ✅ Consumers over 50 represent more than 38% globally, have more disposable cash and are becoming more style-conscious. ✅ Silver Generation (Gen X and baby boomers) seeks inspiration in stores at a higher percentage than younger generations and are more likely to buy without browsing online prices. 💡#SilverGen is an opportunity in a market fighting for the same segment of GenZ and Millenials. Retailers must revisit their #marketing channel #strategies to include Silver spenders, optimise stores' environment and highlight quality product attributes. 𝐓𝐡𝐞 𝐇𝐮𝐦𝐚𝐧 𝐒𝐢𝐝𝐞 𝐨𝐟 𝐒𝐚𝐥𝐞𝐬 ✅ 75% of consumers are likely to spend more when shopping in-store if they receive a high-quality staff service. ✅ 54% of apparel shoppers prefer to buy in brick-and-mortar than online. However, 70% of retail sales are estimated to be digitally influenced, making the in-store visit a destination for conversion and brand-building loyalty. 💡Retailers must consider store employees their most precious Brand asset. They must invest in #training, #career plans, and #motivational programmes to empower and retain staff, #invest in #technology to relieve store employees of routine and operational tasks and focus on high-quality customer service. 👉 𝐃𝐨 𝐲𝐨𝐮 𝐰𝐚𝐧𝐭 𝐮𝐬 𝐭𝐨 𝐡𝐞𝐥𝐩 𝐭𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦 𝐲𝐨𝐮𝐫 𝐛𝐫𝐢𝐜𝐤-𝐚𝐧𝐝-𝐦𝐨𝐫𝐭𝐚𝐫?

In breaking fashion news: Is local shopping fading into memory? Thornaby residents recently received disappointing news as SELECT Fashion announced its upcoming closure due to financial difficulties. This beloved local store, known for its wide range of women's apparel and friendly prices, has been a staple in the community. The absence of a specific closing date adds urgency for loyal shoppers eager to snag a final bargain or two before the doors shut permanently. This closure underscores a growing dilemma for brick-and-mortar stores battling the e-commerce wave. As Thornaby witnesses the exit of several retail businesses, fashion enthusiasts are left to explore alternative avenues—be it discovering new local stores or diving into online shopping. If you're hankering for some fashion finds, now might be the perfect time to check out SELECT Fashion's current promotions. Their offering includes appealing discounts and an additional 20% off through the promo code GRAB20 in the outlet section. It's a bittersweet chance to secure some wardrobe essentials at reduced prices while supporting a cherished establishment. The ongoing challenges in the retail sector serve as a reminder of the importance of evolving SEO strategies to keep physical stores competitive and visible in an online-dominated market. As we reflect on these changes, we’d love to hear your thoughts: How do you feel about the shift towards online shopping? Share your experiences and opinions in the comments below! Image credit www.thenorthernecho.co.uk Original source https://lnkd.in/e9pQTGxm https://lnkd.in/euAjQrFg

We have analysed the overall outlook of "The State of Fashion 2025" report, released yesterday, and we are pleased to present a detailed review of four relevant and insightful opportunity areas for fashion and sporting goods brick-and-mortar retailers. #retail #consulting #digital #experiential #sustainable

Two/thirds of US shoppers would switch retailers if an item were out of stock, highlighting the need for effective inventory management, as per a recent survey by AlixPartners. Millennials, wielding greater spending power, drive demand for a seamless, consistent shopping experience. Price transparency, and customer experience are top priorities across nine fashion retail subcategories. #Fibre2Fashion #f2f #apparel #textile #fashion #textileindustry #f2fnews Read more here: https://lnkd.in/g-K5QhaZ

Plus Size Customers are very loyal but this one thing has to stop ❌ Plus Size Consumers are being constantly gaslighted by the industry. We’re being told there is no demand for plus size because no one ever is asking for bigger sizes. While on the other hand I get told buyers do not want to stock up on bigger sizes because apparently big people in the stores would repel their regular sized customers. Or even worse they do not like the aesthetics of big people 🚩 Plus Size Consumers do not walk into a store if they’ve been told 5 years ago that they don’t carry clothes for „people like you“. Plus Size Consumer do not walk into a store if there is 0 representation of bigger people and different shapes in the brands marketing. Plus Size Consumer do not walk into a store if the sizing and fit is off. Plus Size Consumers have been hurt, taken for granted, humiliated and left out for longer than I live. But the Consumer is waking up, the Consumer is 67% of the population of North America, 60% of the population of Europe - and they start figuring out that there is a possibility of beautiful clothes, in great quality and good fit📌 An industry that has trouble growing should listen to what the consumer truly wants and needs - the only way to grow. I would love to hear your opinion on this problem in the fashion industry❓ I am opening up the comments for conversation 📮 ______________________________________________________________ 🚨The next post will be about how the fashion industry is setting up plus size fashion to fail 🔺Follow or Connect to stay updated #plussize #plussizeluxury #retail #consumercentric #fashionindustry #fashionfail #D2C

As economic pressures mount, Gen-Z's spending habits are shifting. In 2024, many are cutting back on clothing, with 40% of US Gen-Z shoppers spending less, and 70% in the UK prioritizing affordability. Younger consumers are also more likely to use credit and are less brand loyal, with only 29% of their wardrobe from the same brand. Meanwhile, older generations (50+) are growing rapidly, particularly in advanced economies. This cohort is wealthier, more resilient during economic uncertainty, and increasingly focused on quality, functionality, and timeless designs. They prefer multi-brand retailers and are less likely to engage in resale or sustainability-driven shopping. Fashion brands targeting younger shoppers must adapt, while also tapping into the Silver Generation’s wealth and shifting preferences. Brands are advised to rethink segmentation, diversify product offerings, and refine their channel strategies to appeal across generations. #GenZ #SilverGeneration #FashionTrends #ConsumerBehavior #BrandLoyalty #EconomicImpact #FashionMarketing