https://lnkd.in/gtBqiA54 #E-commerce #Tourism #Experience #NASDAQ: EBAY #NYSE: SE Recently, Korean e-commerce platform Gmarket announced the launch of a "Travel and Ticket Booking Service" before the summer travel peak season, offering local experiences both domestically and internationally. Globally, e-commerce companies venturing into the travel market, like eBay (NASDAQ: EBAY) and Sea's (NYSE: SE) Shopee, have not performed exceptionally well, only offering travel products in a limited number of regions. Founded in 1999 as a subsidiary of Korean Interpark, Gmarket (KRX: 139480) initially positioned itself as an e-commerce website. It became independent from Interpark in 2000, renamed as Goodsdaq, and was rebranded to Gmarket in 2003, adopting a C2C business model similar to eBay. In 2006, Gmarket was the first Korean internet company to IPO on NASDAQ. It was delisted after being acquired by eBay in 2009, and later sold to South Korea's Shinsegae Group (KRX: 004170) for 3.4 trillion Korean Won. Unlike many e-commerce groups that launch comprehensive travel products, Gmarket has introduced a product line that focuses solely on local experiences without including flights and accommodations. Initially, the SKU includes about 10,000 types of local experience products such as transportation cards, theme park tickets, and destination activity experiences. Featured products include "Universal Studios Japan," "Swimming with Whale Sharks in Cebu," and "Louvre Museum Tickets in Paris." The offerings target popular travel destinations like Japan, Southeast Asia, Oceania, Hong Kong, Taiwan, Europe, and the USA. Gmarket highlights advantages like a "10% instant discount" and "on-site instant booking," which requires no advance planning. These local activities include group tours at destinations with some customization options available, allowing users to search by various criteria such as price, departure frequency, tour language, travel duration, and customer reviews, and compare real-time prices by date. Compared to integrating flights and accommodations, e-commerce companies entering the travel market with destination-specific products face a lighter challenge. Many of these products are more standardized and it's easier to clarify responsibilities between suppliers and users. Whether they can break the curse of e-commerce struggling with travel products will likely be evident from preliminary data available after the summer vacation.
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