Lumen Research’s Post

𝐂𝐮𝐫𝐢𝐨𝐮𝐬 𝐚𝐛𝐨𝐮𝐭 𝐏𝐏𝐂? Pay-per-click advertising allows you only to pay when someone clicks your ad. It's a great way to get immediate traffic. Make sure to set a clear budget and monitor your ad performance.

Digital advertising spending surpassed traditional advertising in recent years. In 2023, Digital Ad Spending Worldwide was expected to account for over 60%of total Ad spending. #fusionmedia #digitaladvertising #trend #traditionalads #advertisement [Fusion media, Digital Advertisement, Trending, Traditional ads, Advertisement]

Not sure whether to choose Programmatic Guaranteed or Preferred Deals for your next ad campaign? https://lnkd.in/gbwYqRu6 Dive into our latest article to learn the pros and cons of each, and discover which option best suits your goals. From guaranteed delivery to flexible pricing, we break down everything you need to know to optimize your advertising strategy. https://lnkd.in/gbwYqRu6 #AdPerformance #PGvsPD #AdvertisingSuccess

Fun Fact: The first-ever banner ad appeared on http://hotwired.com/ in 1994, and it had a whopping 44% click-through rate! Today's digital advertising landscape is more complex, but with Maennche, you can achieve excellent results through strategic and creative ad placements.

Ad costs can be 25% higher between now to the new year, but don't turn your ads off completely! 🎅🥂 Ad platforms thrive on consistency. Pausing everything suddenly can disrupt the learning phase, causing more scaling issues when you're ready to go full-throttle. The key is to maintain momentum without overspending—and you don't need to completely cripple your ad account to do this. Here's how we do it: 👉 Set a realistic budget to account for higher CPL and CPC 👉 Scale back budget by 30% to 40% for campaigns generating 2X ROAS or more 👉 Reduce your budget to $10/day for campaigns generating 1X ROAS or less 👉 Expect higher spending on tCPA campaigns and higher CPM costs

📈US digital advertising spending has reached an all-time high, largely driven by video ads According to the latest IAB and PwC report, US digital ad spending is hitting a record $225 billion, with video ads contributing significantly to this growth by capturing 23.2% of the total digital ad revenues. Video ad revenues grew by 10.6%, largely supported by broad trends in online video. The trend suggests a continuing rise in revenue from video ads, reflecting ongoing shifts in media consumption and advertising preferences. #videoad #iabreport #adspending #adtrends

Publishers, are you up-to-date with the top-performing banner ad sizes of 2024? A banner ad size can make or break the advertising experience for users and significantly impact your ad revenue potential. Whether you're a publisher or an advertiser, our latest blog covers everything from best-performing ad sizes to industry trends, and so much more. Tap the link here to read the blog - https://lnkd.in/gcu9wtZV Optimize your ad strategy today! #AdTech #advertisingtechnology #programmaticadvertising #BannerAds #DigitalMarketing

#SEOLazyDailyDispatches(#20): Return on Ad Spend Calculator - Curious about the effectiveness of your advertising spend? Use a Return on Ad Spend Calculator (https://lnkd.in/ewmm-tWH) to measure revenue generated from your ad campaigns.

ROAS? Return on Ad Spend. ROAS is calculated as revenue (total advertising income) divided by cost (total ad spend). Why is it important? If you are below your Break Even ROAS, something is amiss, and you should be aware of it. A critical statistic for maintaining a competitive advantage with your Ad Campaigns. 

Uncover the 5 digital ad trends you can’t ignore in 2025! From AI-driven ad optimization to sustainability-focused campaigns, learn how to future-proof your advertising strategies. #DigitalAds2025 #AIOptimization #InteractiveVideoAds #SustainabilityCampaigns #VoiceSearchIntegration