🚀 The New Rules for B2B Marketing and Sales Alignment in the Echoverse The B2B buyer journey is more fragmented than ever, driven by an “echoverse” of touchpoints—from AI agents to user-generated content. Traditional lead-centric models can’t keep up. To thrive in this dynamic landscape, B2B marketers must: 👉 Shift from lead generation to opportunity-driven engagement 👉 Leverage first-party customer data for real-time insights 👉 Embrace distributed marketing to scale personalized campaigns effortlessly Tools like Oracle Eloqua Guided Campaigns and Unity Customer Data Platform empower teams to unify around the customer, creating seamless, data-driven experiences that drive growth. The future of sales and marketing isn’t just alignment—it’s unification. Let’s break silos and focus on the entire buying group, together. Learn how Oracle can help you navigate the echoverse with agility and precision. https://lnkd.in/dCkNeEHx #B2BMarketing #SalesAlignment #OracleEloqua #CustomerData #MarketingInnovation
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