There's been a lot of talk about the MACH Alliance this week - some great, and some missing the point about who we are and our mission in this space. At its core, MACH isn’t a rigid framework; it's a set of principles for flexibility, scalability, and innovation. As Mariano Gomide de Faria put it, "MACH principles are no longer special; they’re table stakes for modern web development." And that’s exactly what we set out to achieve - turning MACH from an emerging concept into an industry standard that has empowered businesses to build for the future. Our focus isn’t on pushing a MACH doctrine - it’s on enabling success for the end-user business through the right approach to architecture and mindset. We invest in education, best practices, establishing standards, and facilitating a strong peer community to help businesses apply MACH where it fits best and seize their next opportunity. That’s why we’re launching the MACH AI Exchange next month - a professional peer network to accelerate real-world AI implementation in enterprise. Expect technical insights, proven methodologies, and a focus on reducing integration risks. This is where the real work is, helping businesses innovate and thrive, and sustain competitive advantage. Enjoy the weekend, folks! VTEX Kelly Goetsch, Pascal Lagarde, Sonja Keerl, Matt Bradbeer, Casper Aagaard Rasmussen, Jasmin Guthmann, Dom Selvon, Krithika Ganesamoorthi, Bob Howland, Amer Ali, Amanda (Elam) Cole, Kimberly Matenchuk, Jen Jones, Malte Ubl, Kristin Naragon
Amazing!
can't wait to unveil the group we've got on board to kickstart this!
Challenges and feedback are a sign of healthy. Not perfect. But Something going right. thank you, VTEX. MCP, the buzz of AI in last few weeks, is to make AI composable. Guess who wouldn't love that? And who would jump on quickly? #MACH mindset. They are already conditioned. So, thank you, MACH Alliance.
Excited for this to launch 🚀
Excellent, count me in
The next step!! We are so ready
Chief Architect
4dRichard Brennan