Kate Mackie’s Post

I’ve written a book. B2B Marketing Fundamentals: Drive impact across brand, reputation, relationships and revenue... is nearly released into the wild. It’s due out 3 May in the UK and 27 May in the US, available on Amazon for pre-order now: https://lnkd.in/eFPmqRDK I was asked by the lovely people at Kogan Page Publishing to put a proposal together and with the help of Donna Goddard-Skinner, Jeylan Ramis and team I was nudged into writing it last year. It is written as a practical book for #B2Bmarketers looking to drive #growth across their #business. Starting with the fundamentals and taking foundational marketing theories and frameworks, applying them to the specific world of B2B, this guide helps marketers looking to develop their understanding of how B2B marketing works – including the importance of #brand, #creativity and #innovation, underpinned by #data driven decision making. Importantly it also includes how to translate marketing into business language. And, there are three additional reasons to take a look… 💥 The foreword is written by the fabulous Sophie Devonshire⚡️at The Marketing Society 💡 It includes insights from across my network of friends and collaborators including Elliot Moss, Vonnie Alexander CPCC, PCC, ORSC, Lorelei Lenzen (Skillman), Ian Max Ewart, Roo Mackie, Tom Steiner, Kathryn Williams Macdonald, Sophia K., and Becca Watts for which I am very grateful. 🧒 My daughter made me do it. When I was considering if I could fit it in she noted sagely ‘you seem to be able to watch a lot of TV, so use that time’. She’s 11. So if not for me, do it for the kids. 😊