Madeby’s Post

Sometimes, you just need to write the bad ad. That’s right. Now, I’m not suggesting you ever show it to anyone, let alone present it. Here’s what I mean: Making a bad ad – one that simply says what it has to say, and sticking it on your wall, is a good way to keep yourself honest when trying to come up with the ‘good’ ad. Because if your brilliantly clever idea (ad/activation/stunt/whatever) doesn’t convey the message as clearly as the bad ad, then it’s not doing the job. I use it mainly when I feel that the brief isn’t inspiring me, and it becomes a way to rewrite the brief in the simplest way. I’d be curious to know if others have a strategy to get past bad briefs, mental blocks, or other obstacles. #creativity #advertising #marketing #artandcommerce #creating

Who on earth would use a 1-star review as an ad? 😬 I Love Ugly would. And I bloody love it 🙌 This attention-grabbing ad stopped my scroll in its tracks. This is a brand that knows its audience so well that they aren't afraid to talk about a 1-star review saying they're too expensive. They know that their customers value quality over cost. They're not cheap and they're good with that. What can we learn from this? 👉 You can't be the cheapest, best quality, coolest, fastest brand all at once. Pick a lane and stick to it. 👉 Find out your customer's priorities and focus on that. 👉 Bad reviews might feel like a kick in the guts but you can use them to your advantage. Never let them know your next move. #advertising #digitalmarketing #digitalmarketingstrategy #socialmedia #socialmediastrategy #performancemarketing

You could launch the best ad in the world. People will still talk sh*t in the comments. Most brands forget to hide negative comments. Very few brands respond to positive comments. This gives people a reason NOT to buy: If a prospective customer sees your ad, chances are, they'll look at the comments. Why would they buy from you if they see a flood of people talking about how much they dislike you? But if they don't see negative comments, And instead see your brand responding to happy customers. It gives them one more reason to like you. - Create a positive, human experience with your advertising. P.S. If your agency doesn't go the extra mile to do comment moderation, we happily will (:

This ad analysis explores a budget-friendly and warm advertisement. • The headline, "Save Money, Stay Toasty," highlights dual benefits. • Appear to those looking to reduce expenses while staying warm. • Playful visuals of a piggy bank and coins make the message clear and relatable. • Clear call-to-action, "Switch to Tango Low Gas Rates Today," encourages immediate engagement. • Clean design and simple messaging enhance the ad's effectiveness. By blending playful visuals with a strong benefit statement and clear call-to-action, this ad successfully engages its target audience and encourages action. #ads #creative #marketing #konstantkreative 

AD CREATIVE BEST PRACTICES 1. Experiment with showing your product rather than models or lifestyle imagery. In our analysis, we found that lack of presence of people was statistically significantly predictive of lower cost per click and lower cost per conversion. 2. Zoom Cropping your creative so the product takes up 80% of the view can result in a much higher return on ad spend. 3. Strong brand identity, effectively drives positive sales lift, with an average lift of 57%—beating advertiser target CPAs, on average, and driving lift with 99% confidence.

Why Most Ads Fail Before They Even Start Most brands spend too much time worrying about flashy designs or clever slogans, but they miss the most important part: Understanding the customer. Before launching any ad, we answer these questions: What pain points are they feeling right now? What solutions do they care about the most? What emotion will grab their attention instantly? When you nail these answers, your ad doesn’t just grab attention—it converts. Stop guessing and start solving real problems. That’s the difference between an ad that “looks cool” and one that actually makes money.

Imagine this: One of our clients had an ad campaign that was doing okay but nothing spectacular. We decided to dive deeper with A/B testing, comparing the original ad against a tweaked version with enhanced visuals and a clearer call-to-action. The Outcome? The refined ad didn't just perform better—it doubled the engagement rates and increased click-throughs significantly. Here’s what we changed: Visual Appeal: Switched to high-contrast colors to catch the eye. Copy Precision: Sharpened the message to emphasize benefits over features. CTA Clarity: Made the call-to-action impossible to miss. This approach isn't just about finding what works; it's about discovering what works best. Your next breakthrough could be just one test away. Don’t miss out on maximizing your ad's potential! April 22, 2024

If your ads aren’t converting, the problem might not be your ads… it’s your offer. Many businesses think they have an "ads problem" when in reality, their offer just isn’t strong enough. Here’s what a great offer looks like: ✅ Clear Value – Why should someone buy from you instead of a competitor? ✅ Urgency & Scarcity – Limited-time deals, bonuses, or exclusivity increase conversions. ✅ Irresistible Pricing – Not necessarily cheap, but positioned as high value for the price. ✅ Low Friction – Easy checkout, simple process, and no unnecessary steps. Even the best ad strategy won’t work if the offer doesn’t excite your audience. Fix that first, and your ad performance will change dramatically! 🚀 Need help crafting an offer that actually converts? DM me or comment “Let’s fix it” below, and I’ll share my insights. P.S. Do you believe a strong offer matters more than ad creatives? Yes or No?

It’s not just about setting up an ad and hoping for the best. It’s about strategically planning each element. 1. Know Your Audience ↳ Identify who they are, what they need, and how your product solves their problems. 2. Craft a Strong Hook ↳ Grab their attention within seconds—your headline and visuals need to stop them from scrolling. 3. Set the Scene ↳ Context is everything. Show them a scenario they can relate to. 4. Build Empathy ↳ Real stories, real people. Make your ad resonate by showcasing relatable characters or testimonials. 5. Highlight the Problem ↳ Clearly outline the challenge your audience faces—this builds tension and interest. 6. Provide the Solution ↳ Position your product as the hero that solves their problem, and clarify the benefits. 7. Use a Clear Call-to-Action (CTA) ↳ Be direct. Tell them what to do next, whether it's signing up, buying, or learning more. 8. Reinforce Your Message ↳ End on a strong note by reinforcing your brand’s value and message. Tip: Keep your ad focused on one core message and always include a clear CTA.

Quality design reflects professionalism and reliability, helping to build trust with your audience. A poorly designed ad, on the other hand, can make your brand appear untrustworthy. Attractive and relevant designs are more likely to engage viewers, leading to higher interaction rates, whether it’s clicks, shares, or conversions. Investing in high-quality ad design is necessary if you want to make a lasting impression and get some amazing engagement. At the end of the day, well-designed ads do more than just show your company to the world—they tell your company story at a fast pace. Looking to get some good ad design yourself? Click the link in the comments and see how you can start your 14-day free trial and get world-class designs for free.