magic numbers’ Post

For Dennis Nicholls, marketing is about giving people a story worth sharing. Our managing director himself is keen on sharing, too. Like his favourite books, videos and podcasts.   Read: Talk Triggers – Jay Baer   Jay Baer highlights the surprising neglect of word-of-mouth, despite its power as an advertising tool. Talk Triggers inspires brands to spark organic conversations, and to think about standing out from the crowd. Watch: Influencer Marketing – Curtis Coltrane   This video showcases how New York marketing professionals used influencers before they were mainstream. Key insights include treating influencers as people, not media outlets, and focusing on authenticity.   Listen: The Marketing Book Podcast – Douglas Burdett In his podcast, Douglas Burdett invited marketing and sales authors to discuss their work. “Invited”, past tense, because The Marketing Book Podcast is no more. Standout episodes for Dennis include #149 (The Perfect Close by James Muir) and #155 (Exactly What to Say by Phil M. Jones), though there are many more. Check Dennis’ sources of inspiration: https://lnkd.in/eGkF2wsk

B2B can be so boring sometimes... So how do you break the cycle? In today's episode of the podcast, Dave is joined by Madhav Bhandari, Head of Marketing at Storylane, to chat about this along with: - Leveraging demo-led SEO for 10X website traffic growth - How targeting related product categories allowed Storylane to capture new audiences while building trust in their core market - How AI is transforming workflows, enabling faster campaign execution, improving content creation, and driving innovation in marketing strategy Listen to the full episode anywhere you listen to podcasts, search Exit Five.

Change is Coming... Let's explore the winds of change and how you, as a marketer, can surf on these waves rather than being swept away. In this episode, I'm going solo, sharing observations on the emerging marketing strategies taking the industry by storm. Expect to hear about the rise of AI, the fading reliance on conventional advertising, and the fresh focus on genuine brand engagement. I also share some personal observations and predictions for the future of marketing, drawing from recent developments and expert discussions. So don’t miss out on these crucial insights that could redefine your marketing playbook. Tune in now to stay ahead and make the most of the changing tides in our industry. Specifically, this episode highlights the following themes: ✅ The rising trend towards a balanced marketing approach ✅ The impact and role of AI technology in marketing ✅ Future podcast direction and guest interviews Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com. Watch the full episode: https://lnkd.in/eitMF_V2 Listen to the full episode: https://lnkd.in/eN7j9n-F #HonestMarketing #MarketingBalance #MarketingStrategies

Here's a snippet of my conversation with Conor Byrne on That's What I Call Marketing Podcast.   Key takeaways from the conversation:   - 65% of marketers are still using last click attribution in their evaluation - Niche influencers can be powerful💪 - Die hard is a Christmas movie   And so much more. Link in comments to listen today.   🪧Want to be a pro with numbers and use them to get action? My course Data Works starts this week week on 23rd April. There's still time to sign up in our induction week, follow link in comments to book now. If you have any questions or for group bookings email Imogen Howard via hello@magicworks.training.   If you're interested in analytics and econometrics in marketing, drop me a message.

Acast has dusted off their crystal ball to see what 2025 holds for podcast advertising—and the future is looking bright. With 9 million new listeners in the U.S. alone each year, podcasting's continued growth brings new opportunities for brands to connect with highly engaged audiences in more ways than ever. Our very own Shasta Cafarelli shared her podcast advertising predictions for the coming year: "While many brands have already found ongoing podcasting success, several others still look at podcasts as highly experimental—and that's changing right before our eyes. "Between the remarkable influence of hosts and creators, enhanced audience targeting, convergence with video, and the authentic experiences and real-life interactions achieved through live events, we've reached a point where there is no marketing objective podcasting can't help accomplish." Read more: https://lnkd.in/gJieUAyU

S/O to George and his exquisite LifeBlood podcast. I really enjoyed this conversation. Tune in to hear the future of B2B influencer marketing. 💪💪 Advertising and Podcasting: Influencer Marketing: Ryan discusses the evolution of influencer marketing and the importance of terminology. He mentions that podcast listeners are highly engaged because they actively seek out content. Host-Read Ads: These ads are more effective because listeners trust the podcast host’s recommendations. This approach is particularly effective in B2B and tech sectors where the audience is seeking professional improvement. AI and Marketing: AI Tools: Ryan mentions the impact of AI tools on marketing, noting the decline in the effectiveness of traditional channels like SEO and PPC. He sees an opportunity for podcasts as other marketing channels become saturated. Enthusiasm for AI: Ryan expresses excitement about AI’s potential despite acknowledging its challenges and the changing landscape for new artists and creators. Future Trends: Live Events: Ryan believes in the potential for more live podcasting events, comparing them to summer festivals. He shares his idea of a podcast cafe, a venue specifically designed for podcast events. Audience Co-Founders: Ryan introduces the concept of "audience co-founders," where influencers with large audiences take equity in startups in exchange for promotion. This can provide explosive growth for startups by quickly building their audience. https://lnkd.in/gfAnJDVP gowildcast.com

Join us on the latest podcast episode where Kristina Bartold sits down with Kim Fisher, an SEO strategist and the owner of 13 Emeralds Marketing. Kim unveils the importance of SEO for business owners, offering valuable tips on getting started, the significance of niche targeting, and how to measure success. Tune in to unravel the secrets of SEO success and discover how to make SEO a driving force in your business growth. Tune into the episode now using this link! https://lnkd.in/gQqwF3mP Available everywhere you listen to podcasts. 🎧 #smallbusinesspodcast #seo #seotips

🎙️ Exciting new episode alert❗ Welcome to this episode of the Market Movers: Building Brands and Links with Linkifi podcast, your go-to spot for transforming your business into an unforgettable brand. Our guest today is Salva Jovells, Marketing Manager Hockerty, a company specialising in custom-tailored menswear. Here are some talking points from the episode: Salva discusses Hockerty’s successful SEO strategies and the significant increase in organic traffic it has achieved. Boost your website visibility with Hockerty's SEO tips! Discover their collaboration with influencers, internal linking, and AI-generated images. How Hockerty focuses on creating valuable content tailored to their target audience while customising SEO tools to fit their brand voice. SEO + PPC = Winning Combination! Salva discusses the importance of leveraging both channels to drive sales. And we’re just getting started! Listen to the full podcast with the links below 👇 #marketmovers #linkifi #marketing Apple Podcasts: https://apple.co/4cNeRaa Spotify: https://spoti.fi/3WspY2C YouTube: https://lnkd.in/ejFywrTx

This was such a good episode with the owner of 13 Emeralds Marketing about the power of SEO! It is quick, but packs a punch, so go give it a listen! https://lnkd.in/g4UZDrqk #socialmedia #seo

Boost your learning and development (L&D) strategies by tuning into this week's podcast episode "What L&D Professionals Can Learn From Marketing: Part 2." Discover creative pre-learning engagement tactics like games, learn how to design exclusive, branded learning programs to boost commitment, and explore the power of internal influencers to promote training. Plus, find out how to integrate comprehensive marketing strategies from the start, using digital tools, sizzle reels, and direct marketing techniques to generate excitement. You can elevate your L&D approach with these marketing-inspired insights. Watch the full episode here or wherever you get your podcasts 👉 https://lnkd.in/e7ed5i59 #learninganddevelopment #eLearning #learningengagment