Martin Sayers’ Post

It’s in the little details.

This is my No. 1 copywriting magic trick: It took me a while to get used to, but it can supercharge your copy. This should be done after you’ve done all your research and you know who you’re selling to and their motivations, needs, wants etc. Then, imagine you are one of those people and write an email to a friend about the problem your product or service can potentially solve. For instance, if you’re writing copy for a chiropractor, the email would be all about a bad back and how much pain and disruption it’s causing. Or, if you’re writing for a pension firm, the email would be about worries for the future and how best to look after your family. You get the idea. Sometime this is easy to do, sometimes it’s mind-numbingly hard. But when you’re done you’ve got a window into your target’s mind that makes writing the actual copy way, way easier. *** Want to hear more from me? Stop in at one of my virtual pubs: Copywriters: Go to The Copy Arms, where I serve advice on writing copy and career building - bit.ly/thecopyarms   Small business owners and solopreneurs: Join me in The Solopreneurs Arms, where you discover how to market yourself better and sell more - bit.ly/thesoloarms

Aren’t these two things the same, Utkarsh? So I attended the Funnel Growth Summit event organized by Rahul Bhatnagar and Saurabh Bhatnagar back in March, 2024. There, I got an opportunity to network with lots of like-minded- ✅ Entrepreneurs ✅ Freelancers, and ✅ Agency owners While I was networking with people, I got an opportunity to speak with a photography coach who’s having a strong offline business. But having 0 online presence. ❌ So we started chatting, and he asked me what you do and is there a way you can help me? Since it was my first event, I got a bit nervous and suddenly answered “Yes, I’m a copywriter and content writer and I can help you write a copy for your website, sales pages, emails, and content for your blogs.” So bland answer, isn’t it? Even I recognized it… 😅 He asked me aren’t copywriting and content writing the same thing? Then, I took some time and explained… Copywriting is something which that I write for advertisements or marketing materials to persuade people to take an action. Like in your case, for a website copy, it can be signing up for your course. Whereas, through content writing, your blogs can educate or inform your readers about your field. It does not require them to take any action. Though I could not convert him to be my client, but it taught me a lesson… 🙂 That not everyone understands terms you use in your field. 👉 So when you meet someone new or while pitching your services to your client, make sure you speak or write that he/she can understand. Have you ever experienced such a situation? P.S. The man in the photo is not him. 😉 This post is part of the LinkedIn Content Challenge Day 2 by Nikki Pilkington. #copywriting #copywriter #contentwriting

I've seen a growing number of business owners who want to post regularly on LinkedIn but don't know where to start. As a copywriter, I have written for Instagram and Facebook, but not LinkedIn (yet!). I've done the research, but there's no teacher like experience - so I'm going to start posting regularly on my own LinkedIn to test what I'm learning and see what works. Starting next week, I plan to write 2-5 times per week about the following topics: 🌸 What I've learned about copy and content after writing for 15+ businesses 🌸 My journey from copywriting side-hustle to full-time freelance 🌸 Resources and marketing tips for business owners 🌸 Mindset work that I've found helpful (I prefer psychology-based over woo-woo) As I post, I hope I can give you some ideas for your own business and inspire you to keep chasing your dreams. Follow along so we can grow our businesses together!

This is one of the biggest mistakes I've corrected in my copywriting: It's writing as if your talking to an audience. For example, I used to write stuff like this: "We all know that eating well isn't easy." Or... "Many people have a problem understanding money." That's writing to a group, rather than one person. And it's a big mistake, as the reader doesn't feel you're addressing their specific concerns and problems. Instead, copy should feel personal - as if you're talking to someone one on one. That's how you make a connection and keep them reading. *** Want to hear more from me? Stop in at one of my virtual pubs: Copywriters: Go to The Copy Arms, where I serve advice on writing copy and career building - bit.ly/thecopyarms   Small business owners and solopreneurs: Join me in The Solopreneurs Arms, where you discover how to market yourself better and sell more - bit.ly/thesoloarms

𝐇𝐞𝐫𝐞’𝐬 𝐡𝐨𝐰 𝐜𝐨𝐩𝐲𝐰𝐫𝐢𝐭𝐢𝐧𝐠 𝐜𝐡𝐚𝐧𝐠𝐞𝐝 𝐦𝐲 𝐜𝐚𝐫𝐞𝐞𝐫 𝐢𝐧 𝐣𝐮𝐬𝐭 6 𝐦𝐨𝐧𝐭𝐡𝐬. 🙃 Instead, I focused all my energy on SEO and content writing, convincing myself that mastering these skills was enough. 😔 But deep down, I knew something was missing. When I coach aspiring freelancers, I always emphasize one thing: Don’t limit yourself out of fear. I was making the same mistake for years. In 2024, I finally stopped running and practised copywriting. And guess what? 😄 It didn’t just add value to my skills—it multiplied it. ✅ Now, persuasive content is my superpower. ✅ My words don’t just inform; they convert. It’s funny how the thing I avoided most became what I love most. Sometimes, the skill you fear is key to bringing your full potential. 𝐈𝐟 𝐲𝐨𝐮 𝐤𝐞𝐞𝐩 𝐫𝐮𝐧𝐧𝐢𝐧𝐠 𝐟𝐫𝐨𝐦 𝐠𝐫𝐨𝐰𝐭𝐡, 𝐲𝐨𝐮’𝐥𝐥 𝐧𝐞𝐯𝐞𝐫 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐭𝐡𝐞 𝐭𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 𝐰𝐚𝐢𝐭𝐢𝐧𝐠 𝐨𝐧 𝐭𝐡𝐞 𝐨𝐭𝐡𝐞𝐫 𝐬𝐢𝐝𝐞. P.S. What’s one skill you’ve been avoiding—but secretly know you need to learn? 

Just saw an Instagram reel: ‘5 Easiest Side Hustles to Make Money’ #1 was content writing and copywriting. And, it made me go like, “WHATTTT???” 😂 Creating content isn’t just stringing words together. You need: • Deep industry knowledge • Constant learning and adapting to changes • Understanding of SEO, user intent, and conversion psychology Easy? Not quite. Rewarding? Absolutely. But calling it ‘easy money’ is disrespect to skilled professionals who’ve honed their craft for years. It’s not a get-rich-quick scheme. It’s a craft. Remember: If it looks easy, it’s probably because someone’s really good at it. #pragaticreates #writer #contentwriter #copywriter #freelancewriter #freelancing #linkedin

If you're just starting out in copywriting, it’s easy to feel overwhelmed. You see others crushing it and think, “How will I ever get there?” But here’s the truth: Most beginners mess up in the SAME ways. The good news? You don’t have to. Let’s talk about the 3 mistakes you need to dodge right now 👇 👉 Mistake #1: ❌ Thinking you need to know EVERYTHING to start. - Trust me—you don’t need to be a copy guru to land your first client. - Overthinking will paralyze you. - Just start. - Take messy action. - You’ll learn as you go. 👉 Mistake #2: ❌ Overpromising ridiculous results. - You don’t need to say, “I’ll 10x your business with my words!” - No one believes that. - Focus on solving real problems and delivering honest value. - That’s how you build trust. 👉 Mistake #3: ❌ Chasing money instead of experience. - I get it—the dream is financial freedom. - But if your focus is just “How can I make a quick buck?” you’ll struggle. - Instead, focus on improving your craft, gaining experience, and building momentum. - The money WILL come. The takeaway? ▶️ Start small, stay humble, and don’t try to sprint before you can walk. ▶️ Copywriting is a marathon, not a sprint. Have you caught yourself making any of these mistakes? Let’s talk about it in the comments 👇 P.S. Follow me Khadija Alkarim for more copywriting tips. If this was helpful, ♻️ Repost it.

This is the easiest way to create content if you have no time... Let’s face it: You can’t spend all the time on LinkedIn especially when you are running a business. But your brand’s online presence can’t be ignored as well. Most people find it too difficult to maintain a balance between the two. 🎯 So here’s my no-fluff formula to build consistent personal brand: 1. Repurpose your client conversations. - Answering questions daily? Turn them into posts. - If one client had the question, others will too. 2. Document, don’t create. - Share what you're already doing today. - A behind-the-scenes decision can inspire others. 3. Batch-create content weekly. - Set aside 1-2 hours every Sunday. - Write, proofread & schedule content in advance. 4. Outsource where possible. - Delegate content writing or designing to a freelancer. - Focus solely on building relationships and business. 5. Use templates for efficiency. - Keep formats ready: “3 tips I used for [result]” “A mistake I learned in [from your experience]” 6. Engage with your audience. - Respond to comments and DMs. - Their concerns inspire endless post ideas. Remember, your audience values consistency, not perfection. 📌 Bonus: Use tools like Notion and Publer to organize your ideas and schedule content on-the-go. P.S. What’s your go-to strategy for saving time? Follow Ritika Sinha for more such content!✅