Marvin Liao’s Post

The future of building SaaS: 1. Get people to watch your b2b niche videos on YouTube, LinkedIn etc 2. Don’t sell them anything 3. Get paid by ads 4. Reinvest to retarget people via ads. 5. Invite them into a community, learn their workflows 6. Create SaaS that makes their lives easier 7. Have 1 killer feature 8. Build it in Argentina etc to save $ 9. Undercut price of competition 10. Add AI features that seem crazy at first (make vids of it) 11. Offer god-tier support 12. Avoid raising VC if you can 13. Become the next Hubspot 14. Congrats, you're now running a profitable B2B cult -- For a bunch of free startup ideas by me and friends, grab them here https://lnkd.in/dGt8Cch4

Real Marketing Insights from a B2B SaaS Startup Learn how a B2B SaaS startup scaled from 28 to 200 clients in just 1.5 years. 📈 These practical marketing tips focus on building an organic community, leveraging content, and sustainable growth strategies. 👉 Check out the carousel below for actionable insights and inspiration. Resource: Insights sourced from a Reddit discussion. 👩💻 Thanks for reading! I’m Hilal, specializing in cost-effective marketing  solutions for small businesses and startups through strategic content. 🔔 If you found this content valuable, connect with me and follow my page for more insights. #startupgrowth #SaaSMarketing #startupmarketing #marketingforstartups #smallbusinessmarketing #marketingforsmallbusinesses

Reddit, Inc. is a goldmine of insights, offering unique knowledge and experiences often hard to find elsewhere. Its open, collaborative nature inspires users to share their expertise while seeking solutions, making it an invaluable learning resource. Recently, I came across a marketing manager's post on a discussion board. He works for a B2B SaaS startup that: ✅ Has been operating for 2 years. ✅ Achieved steady growth, surpassing $1M ARR. ✅ Expanded its client base from 28 to 200 clients in just 1.5 years. ✅ Acquired 70% of clients through organic channels. ✅ Grown its team to over 30 employees. In his post, he shared actionable marketing tips that can drive real growth for similar startups. 📈 Don't miss out—check out the carousel below for valuable insights that could elevate your marketing strategy! ⬇️

After years as an in-house VP of Marketing in B2B SaaS startups, I'm going solo! 🪅🎉 Since I love building websites and doing all the fun part of positioning, messaging, and branding 💖 I've created my own website. It will help you understand what I do, so take a look! 😎 https://lnkd.in/dCHTGfYE ➡️ Bottom line: If you're a B2B startup founder struggling to build and execute your marketing plan, hit the button on my site to connect directly to my Calendly 📆 Let’s talk! #B2BStartupMarketing

Public speaking on a silent stage - have you tried it? I recently did a 2-minute pitch at the BTF® festival and love the experience, thanks to Seven Jacobs for your helpful guidance😊🙏 It's exciting as I've not done it before - you put your headset on when you're sitting with the audience so we can all listen in. All good, and... When it was my turn to pitch about my B2B SaaS startup, LeadTracker, I took off my headset, was ushered to the stage with a microphone and spoke. Because we're all rigged up to the tech, all the founders who were pitching, like me, could be heard loud and clear by the audience. Amazing! Great not having to shout in a very busy festival, with different stages all round and more than 7,000 people attending. If you'd like a 2 minute recording of me rushing through my pitch, below 👇👇👇 Search Engine Optimisation is my bread and butter, LeadTracker, however is a passion project/side hustle of mine I'm nurturing and raising funds for. ❓What's LeadTracker? LeadTracker is a platform and channel agnostic leads tracking software that helps you track, measure and analyse your lead generation activities so that you/your team will make data driven decisions on your marketing. ❓Curious? Join my monthly LinkedIn Newsletter, LeadTracker Updates. Currently 362 signups and counting. 👉 https://lnkd.in/e4tUD8pp Yours truly, Joyce 💖 #leadgeneration #b2bmarketing #SaaS #B2BSaaS #Funding 🎯🎯🎯🎯🎯🎯🎯🎯🎯🎯 Joyce runs MarketingTech which helps Startups & Small Businesses generate, track and analyse early stage leads that will convert to customers. We deliver results through SEO and Mobile Technology. We're the creator of LeadTracker, a platform and channel agnostic leads tracking software that helps you track, measure and analyse your lead generation activities so that you/your team will make data driven decisions on your marketing.

🚀 The number of B2B SaaS startups has grown 65% in the last 5 years. Competition for attention and market share is fiercer than ever. To stand out, you need to build a marketing engine that can efficiently drive growth at scale. This means investing in the right infrastructure: 🔧 Systems to streamline lead capture, scoring, and nurturing 📊 Processes to accurately measure and attribute revenue 🧪 A culture of experimentation and iteration Implement a marketing automation platform and develop a clear lead definition and SLA with sales. Use multi-touch attribution to tie activities to revenue. Give your team the tools and permission to constantly test new ideas. Use A/B tests to determine winners and quickly kill underperformers. Building this foundation early will pay dividends as you scale. You'll be able to make data-driven decisions, optimize for ROI, and adapt quickly to changes. Don't wait until you've hit a growth plateau to get your marketing infrastructure in order. Start building for scale from the beginning.

If everybody goes after bigger clients, what about the small ones.. Arnaud Belinga 🧊🔨 from Breakcold is doing the opposite of 'what you should do' as a founder. They set out and entered one of the most competitive markets - CRM - and succeeded. We talked about: 🚣♂️ How to break into an extremely competitive market (CRM) 🚣♂️ Don’t create your own market, enter one with a crystal clear niche 🚣♂️ Bootstrapping a lean startup (PS. Skip the seed stage) 🚣♂️ Look at competitors and do the opposite, cuz food is left on the table 🚣♂️ 2 advice on creating good content: Write like you talk & use your own images Available where you listen to pods and watch videos. Search for Hot SaaS or climb the linktree in my profile #HotSaaS 🌶🚀

This is one insider secret that every B2B SaaS founder must take to heart. The story is the strategy. Every single content piece you put out there must be anchored to this story. The story of what you do, why should they care, what’s in it for them, how does it change their life. Without this there’s no brand. No future.

Founders at B2B SaaS startups, here’s a game-changing insider secret that transforms the top 1% B2B SaaS brands into lovemarks. These trailblazers have mastered the art of becoming trusted advisors to high-value prospects throughout their entire buying journey. From the initial spark of recognition of a latent need to the crescendo of critical pain, they are there every step of the way, guiding, educating, and empathizing. Their secret weapon? Segment-specific high-quality content meticulously crafted to resonate with the nuanced needs, desires, fears, and frustrations of their future prospects. This strategic investment in content not only captures attention but also fosters genuine connections that endure beyond mere transactions. Discover more secrets in our Segment Marketing Blueprint https://lnkd.in/dsfaJGxt
 #SegmentMarketing #MarketingStrategy #B2BMarketing

can you help me cash a big check my mouth wrote? 🤑 let me explain... in November, I'm presenting at the Chicago Product Marketing Alliance Summit my big claim is that developing partnerships & building communities is the BEST way to grow your B2B SaaS startup because they: ✅ are more cost effective ✅ raise conversion rates ✅ lower CAC & increase LTV (when compared to marketing campaigns) I've got the theory nailed, BUT I need examples if your B2B SaaS startup has an awesome partnerships or community strategy and you're willing to share results (can be high-level), please DM me! p.s. if you know of a startup that I should feature in my talk, DM me!