AI for Advertising is here and with it, Programmatic 3.0 begins. See you at Digiday this week and Cannes to share early results of AI #Blockboard
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Utilizing AI to connect brands to consumers through performance driven and transparent multi-screen video built on Blockchain technology to secure our client’s media investments.
Programmatic advertising must evolve, read below as to what the thought leaders want Programmatic 3.0 to solve for.
AI for Advertising is here and with it, Programmatic 3.0 begins. See you at Digiday this week and Cannes to share early results of AI #Blockboard
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The latest insights from AdExchanger’s article, “Programmatic I/O: How Programmatic Platforms Can Capitalize On The Open Internet,” highlight the evolving landscape of programmatic advertising. Despite a modest 3% growth in open programmatic ad spend since 2021, there are significant opportunities for platforms to thrive. Key takeaways include the importance of transparency, leveraging advanced technologies like AI, and addressing challenges such as data privacy and ad fraud. The future looks promising as the industry adapts to new regulations and technological advancements. Credit Alyssa Boyle, Full Article below. #SigmaSoftwareUSA #AdTech #Programmatic #AI #ML #DataPrivacy #AdFraud #Transparency #OpenInternet
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The Future of Ad Tech: Trends to Watch in 2024 Stay ahead of the curve with our latest insights on the ad tech trends set to shape the industry in 2024. From AI advancements to new monetization strategies, discover what’s next and how you can prepare. Read our full analysis: https://bit.ly/4c2BdDk #AdTech #DigitalPublishing #FutureTrends #Innovation
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Boost Ad Sales: Twitch’s AI-Powered Agentic Workflow with RAG, Full article link 👇🏻👇🏻 https://lnkd.in/dRwUYyz6 Twitch, the world’s top live-streaming platform, is enhancing its advertising capabilities with innovative AI solutions to streamline processes and increase revenue. The Evolution of Twitch Advertising with AI Solutions Twitch, with over 105 million average monthly visitors, is a prominent player in the live-streaming industry. Being a part of Amazon has allowed Twitch to leverage […] #AIInsights #MachineLearning #ArtificialIntelligence #AITutorials #MLGuides #TechInnovation #AIBreakthroughs #DataScience #DeepLearning #AIApplications #AIForBeginners #AIIndustryNews #AIEducation #MLTrends #AIResearch #NeuralNetworks #AIExperts #FutureOfAI #TechTrends #GenerativeAI #AIInnovation #MLOperations #AIUseCases #ResponsibleAI #AIAutomation #TechLeadership #AIForBusiness #AITrends2024 #AITransformations #MLAlgorithms
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Global SVP, Alliances @ Piano | B2B SaaS Executive | Media, AdTech, Martech Expert | Driving Strategic Growth & Value Creation
The Trade Desk's decision to block advertisers' access to Yahoo's video content highlights the ongoing conflict between major players in the video advertising space. This move comes amid policy changes by Google that impact how video ads are managed, affecting not just Google but other industry giants as well. The crux of the issue seems to be the exploitation of the "in-stream video ad" term, which has led to a proliferation of low-quality video content aiming to qualify for higher-priced ads. Many news media sites, struggling with limited amount of video content, have been forced to get creative to meet these demands. However, the bar for qualifying video content has now been raised significantly. This brings up an intriguing possibility: could generative AI, such as OpenAI's Sora, be leveraged to create high-quality video content from text without venturing into deepfake territory? https://lnkd.in/gqVzQ_pS #VideoAdvertising #AdTech #GenerativeAI #DigitalMarketing #ContentCreation #AdvertisingInnovation
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One trillion spent for the first time in ads... Despite initial predictions that AI chats like ChatGPT would disrupt the advertising budgets of giants like Google and Meta, the advertising market continues to grow reaching $1 trillion in 2024. This growth is partly due to the integration of AI technologies complementing rather than cannibalizing traditional advertising channels, driving innovation and growth across the industry. 😀 We are excited to help advertisers maximising every dollar they spend with Google Ads thanks to AI. https://lnkd.in/emweCad5
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Our Predictions on Header Bidding 🔮 In the fourth and final installment of our header bidding series, we explore how emerging trends are having an impact on header bidding. 🖊️ Read our article and find out: - AI's role in better bids and fraud prevention. - Sharper targeting via real-time signals. - Adapting header bidding for popular formats. 🔗 Read the full article here: https://bit.ly/4ie2as6 #HeaderBidding #AdTech #DigitalAdvertising #FutureTech
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𝗧𝗵𝗲 𝗘𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗼𝗳 𝗣𝗿𝗼𝗴𝗿𝗮𝗺𝗺𝗮𝘁𝗶𝗰 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴: 𝗪𝗵𝗮𝘁’𝘀 𝗡𝗲𝘅𝘁? In today’s digital-first world, programmatic advertising has reshaped the landscape of marketing by transforming the way brands interact with their audiences. Programmatic started as a method of real-time automated bidding, but it has since grown into a complex ecosystem that leverages artificial intelligence (AI), machine learning, and big data to drive highly personalized and efficient advertising campaigns. But as technology and privacy regulations continue to evolve, where is programmatic advertising headed next? This post will guide you through the history of programmatic advertising, explore its current state, and forecast the trends that will shape its future. Learn more about how to refine your digital advertising strategy with programmatic techniques. #programmatic #advertising #marketing #digitaladvertising #ai #programmaticadvertising #technology
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Program Manager | Ex-Indian Navy | Blogger | Fintech PhD Candidate (IIT Patna) | PGCP Data Science & AI (IIT Roorkee) | Strategic Program & Project Management Expert
Boost Ad Sales: Twitch’s AI-Powered Agentic Workflow with RAG, Full article link 👇🏻👇🏻 https://lnkd.in/dnqtx43u Twitch, the world’s top live-streaming platform, is enhancing its advertising capabilities with innovative AI solutions to streamline processes and increase revenue. The Evolution of Twitch Advertising with AI Solutions Twitch, with over 105 million average monthly visitors, is a prominent player in the live-streaming industry. Being a part of Amazon has allowed Twitch to leverage […] #AIInsights #MachineLearning #ArtificialIntelligence #AITutorials #MLGuides #TechInnovation #AIBreakthroughs #DataScience #DeepLearning #AIApplications #AIForBeginners #AIIndustryNews #AIEducation #MLTrends #AIResearch #NeuralNetworks #AIExperts #FutureOfAI #TechTrends #GenerativeAI #AIInnovation #MLOperations #AIUseCases #ResponsibleAI #AIAutomation #TechLeadership #AIForBusiness #AITrends2024 #AITransformations #MLAlgorithms
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Are you actively looking to embrace the extended capabilities of AI in programmatic advertising? Here's insights on the transformative power of AI in various AdTech components. https://lnkd.in/dEpwzEHf #AI #AdTech #AdTechFirst #Publisher #Advertiser
