Let me tell you the definition of IPO anxiety.
CEOs who positioned their vertical SaaS company as a Payments/SaaS hybrid, like Shopify or EverCommerce, but under the hood the data is telling a different story.
The story went, “I have these hyper-loyal customers who will take anything I integrate into the platform to make their lives easier.”
Yet even though these SaaS platforms literally control the check-out process, they can only get 20% adoption of their payment offering. Once an analyst dives in, they will compare it to 58% + adoption at Shopify. Cue the anxiety.
Why can’t they entice the customer to switch? The solution can’t be replacing their existing payment experience to make money. The solution has to be; What can my platform do surrounding the payment to bring more value to the customer?
Can your:
👉 Embedded payment experience surpasses the client's existing success rates
👉 Integration significantly enhances efficiency, leading to measurable reductions in operating costs
👉 Consolidated offering cuts support costs while increasing NPS
Improve cash flow through faster payment reconciliation and cash custody
👉 Solution, despite the cost, justifies substantial value in other ways
Every company would like the equivalent solution from fewer vendors. The challenge lies not in customers' reluctance to engage in payment transactions with a SaaS platform. It lies in the tangible value you create behind adjectives such as Integrated, Embedded, Seamless, or even #fintech.
As the eminent philosopher Aristotle articulated in his seminal work on SaaS payment adoption, "The whole is greater than the sum of its parts."
Founder @ Carrot Care, ex-Meta
5moCongrats!