Maureen Carrig’s Post

PR Myth No.4 Busted! I can ask the reporter to read the story 📰 before it publishes. Wrong! Hi, I’m Carey Marin, a former journalist turned PR pro, here to give you all the tops on how to become media savvy. 🎥🌟 Be sure to download my FREE Media Roadmap Guide in my link in bio. You should never ask a reporter to see the story before it’s published. That’s a rookie move and signals you’re an amateur. You won’t garner any favor with the reporter and they’ll probably never call you back again. You can ask a reporter, “How are you going to quote me?” If your PR pro has done her job, you’ll be ready with your messages and nail that interview. 🚀 Remember, news stories are editorial. You can’t change the story. If you want full control of the editorial process, buy an ad. 😳 #mediatips #MediaSavvy #PRgal #fyp #mediarelations #mediainterviews #publicrelations #PR101 #realestatepr #RealEstatePros #InterviewReady

I completely resonate with these points as a public relations professional. Here are my thoughts on avoiding common media mistakes: ❌ Asking for questions in advance or article review: This can come across as doubting the reporter's integrity. Instead, trust their expertise and focus on providing valuable insights during the interview. ❌ Starting with a company backgrounder: Reporters usually come prepared. Stick to answering their questions directly and concisely. ❌ Not making executives available after securing an interview: Once an interview is set, ensure availability. It's crucial to respect the reporter's time and commitment. ❌ Using your company as the news hook: The key is to offer something newsworthy and relevant beyond your own interests. ❌ Sending lengthy pitches: Keep your pitch short and to the point. Reporters appreciate brevity and clarity. You might not always nail it, but these tips can significantly improve your media relations and build a strong rapport with reporters. #PR #Communications #MediaRelations #ProTips

PR Myth No.4 Busted! I can ask the reporter to read the story 📰 before it publishes. Wrong! Hi, I’m Carey Marin, a former journalist turned PR pro, here to give you all the tops on how to become media savvy. 🎥🌟 Be sure to download my FREE Media Roadmap Guide in my link in bio. You should never ask a reporter to see the story before it’s published. That’s a rookie move and signals you’re an amateur. You won’t garner any favor with the reporter and they’ll probably never call you back again. You can ask a reporter, “How are you going to quote me?” If your PR pro has done her job, you’ll be ready with your messages and nail that interview. 🚀 Remember, news stories are editorial. You can’t change the story. If you want full control of the editorial process, buy an ad. 😳 #mediatips #MediaSavvy #PRgal #fyp #mediarelations #mediainterviews #publicrelations #PR101 #realestatepr #RealEstatePros #InterviewReady

Great insights

Basic exercise but worth going over every time you aim for higher goals.

Biggest media mistakes (and what to do instead): ❌ Asking the reporter to send questions in advance, or to review their article before it publishes ✅ Don’t question their skill or integrity. If everyone did their job, you have nothing to worry about ❌ Opening an interview with your company backgrounder, despite not being asked about it.   ✅ The reporter likely did their research. Only answer the questions the reporter asks ❌ Not creating exec availability once you’ve secured an interview  ✅ If you requested an interview, make time for it. Reporters don’t like to be jerked around ❌ Using your company as the news hook  ✅ Your company/product/service/website is not news - find something timely, relevant, edgy and objective instead ❌ Sending a long, exhaustive pitch  ✅ Get to the point in 3-5 sentences - reporters don’t have time to read an essay! You can’t always stick the landing, (unless you’re Simone Biles), but these tips will help you to have a more successful relationship with the media in the long run. #PR #communications #media #mediarelations #ParisOlympics

#PR Pro Tip: Keep it short and sweet. (Sure, I modified the original abbreviation slightly. But the sentiment remains!) Get to the point … and fast! There is nothing better than getting a response back from a reporter or editor who says “Thanks for keeping it short. I’d love to connect about your story idea.” It’s happened to me countless times. Journalists are more taxed than ever before. Lay all your cards on the table in 3-5 sentences and include what makes your idea newsworthy or interesting to their specific audience, how you can back it up with data, and who you have lined up for them as an expert interview. If you’ve done your homework, this strategy works nearly every time. Try it and let me know how it goes. #prtips #prinsights #publicrelations #communications

I have run into a string of absolutely horrible PR people. Maybe I've just been spoiled in the past. I've worked with so many PR folks who are sharp and on top of their game and have a grasp of the institutions they represent. They're pleasant and responsive and gracious. They are clearly gratified when they connect their clients with journalists. They have *good manners.* They apologize and try to make things right if an interview drops out or something else goes wrong. Like, immediately. And I don't even expect that level of alacrity. I love working with them. And I hope I return the favor. All of these things would seem to be fundamental requirements of the profession. But this year, I've: *been ghosted (twice) on an interview by a startup that pitched *me* after reading one of my articles that related to their business. *been ghosted by someone representing a major scientific institution. Like, just flat out no reply even after two follow ups. *gotten multiple irrelevant junk pitches from people who I'd given very specific parameters. What gives? Suggestions on how to deal with these situations? Thank you! #publicrelations #pr

“Which reporters do you know in ________ industry?” 🤦♂️ This is a question every PR pro gets from potential clients, and even in interviews for PR jobs. But it’s the wrong question. No reporter is going to cover a story that has no news value, even if you know them really, really well. That relationship might get your email read, but knowing one another won't turn water into wine. Instead of asking which reporters we know, ask how we can frame your stories to give them the best shot at creating the right media relationships that result in meaningful coverage.