QR codes are a dynamic and idealistic creative format, offering an interactive bridge between passive TV viewing and active consumer engagement. In a recent article in IMPACT Weekly Magazine, Nikhil Kumar, Chief Growth Officer at mediasmart , shared his expertise on the impact of QR code marketing, alongside other leading industry figures. The article explored how QR codes have become a powerful marketing tool, allowing brands to connect offline content with online experiences, driving engagement, traffic and sales. As technology evolves, the potential for QR codes to enhance consumer interactions and provide valuable insights continues to grow. Key takeaways from the article included: - Enhancing Experience: QR codes create immersive, engaging campaigns. Data Insights: They provide valuable consumer data to refine marketing strategies. - Adoption Challenges: Success depends on design, CTAs, and user behavior, especially on CTV. - Future: With smartphone growth, QR codes will evolve, incorporating AR and AI for stronger marketing. Shoutout for the coverage to exchange4media, Neeta Nair & Anushka Sengupta Read the article here or find your copy of IMPACT Weekly Magazine : https://lnkd.in/d65KDjpK #QRcodeadvertising #Emergingtrends #Innovation
