“Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true.” - Steve Jobs Some experienced operators still push their old scaling and GTM strategies onto today’s founders, as if the world hasn’t changed. But what worked in 2015 won’t necessarily work in 2025. The market has evolved. Distribution has shifted. Founders are building with entirely new tools, for entirely new behaviors. The founders of today don’t need rigid frameworks. They need freedom to experiment, room to fail fast, and support to find what works now. Great operators act more like VCs. They look for early signals. They back founders challenging the status quo. They stay curious instead of clinging to what once worked. If your instinct is to prescribe, pause. Ask instead: What’s changing? What’s emerging? How can I help without holding them back? Because one day soon, your “proven” playbook might just be the thing getting in the way.