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Global Hospitality and Sustainability Leader | Advisor | Fellow of IEMA | F&B and Operations Specialist Advisor to SKS World Wide for the Middle East, Europe, India, and Africa | SAAS Developers

Morrisons suffers £22m loss amid debt pressures and sluggish sales growth https://lnkd.in/dP6v83w7 Retail’s biggest challenge is its inability to truly connect with customers. It operates in a world dominated by discount-driven consumers with minimal loyalty, as interactions are entirely transactional. Competing solely on price is a losing game unless you can create something that resonates emotionally. I hope the hospitality industry doesn’t follow this path of transactional experiences. Emotions are conveyed through food, drink, and service, making authentic connections essential for long-term success. Summary of article -Morrisons reported a fresh £22m loss for the latest quarter, despite narrowing from a £39m loss in the same period last year. - The loss was primarily due to a £110m debt finance bill, reflecting the impact of inflated debt costs and sluggish sales growth. - The losses account for Morrisons' supermarkets, convenience stores, and wholesale manufacturing, excluding revenue from the £2.6bn sale of its petrol forecourts in April. - Total debt fell to £4bn at the end of July, down from a peak of £6.2bn, partly due to a £331m ground lease sale on 76 supermarkets. - Rami Baitiéh, Morrisons’ CEO since November, is implementing a turnaround plan focused on sales growth and debt reduction, including price-matching against Aldi and Lidl. - Morrisons holds 8.5% of the grocery market, behind Aldi’s 9.9%, after being overtaken by the discounter in 2022. - Baitiéh is engaging more directly with customers and reviewing the rollout of self-checkouts, admitting it went “a bit too far.” - Sales growth for the latest 13-week period was 2.9% like-for-like, down from 4.1% in the previous period. - To improve availability and sales, Morrisons has deployed AI cameras to monitor empty shelves, enhancing in-day replenishment times and customer satisfaction.

Dirk De Cuyper

Delivering exceptional fresh sauces to the food service and retail sectors saving our clients time and money whilst delivering quality and consistent products. Chef | Author |Entrepeneur| Co-Founder of Saucery.

6mo

Competing with prices is indeed a losing game. Competing with quality is a better strategy.

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