Fractional Communications Specialist for B2B tech companies. I transform organizations by elevating their communications.
Fellow PR folks and tech companies: can we seriously consider retiring the word “disrupt?” It is so overused, we have reached a point where it is meaningless. Time to throw it on the heap of trendy buzzwords that have lost their luster.
What do you propose in place of disrupt?
Now you're disrupting things!
If everything is "disruptive" then nothing is, right? And if you're going to use it, please have evidence to support the claim.
Also, I want to throw up when everyone calls themselves an "innovator" as their title. May as well just put "genius."
Amen.
Agreed. Stop disrupting and start creating.
I agree. And to add to the list of overused and misused buzzwords, three that come to mind are 1) digital 2) content 3) influencer.
I've been calling for disrupt's demise for a year and a half, and yet it persists. https://bit.ly/2I9O5yq
Yes!
Copywriter, PR consulting, content creation, and more
6yWho will disrupt the disruptors?