Michelle Sassa’s Post

How do you watch ads now?? After being a #graphicdesigner, #copywriter and #socialmediamanager. I dissect it from every angle as a copywriter. Headline Subheadline Bodycopy Cta And than where copy is to be placed fonts used visuals Whitespace dimensions Do you have something to share? Happy Saturday! Repost if you loved it P.S Work from home or Office? #Freelance #creativedirectors #brand #marketing

To all Copywriters who have a knack for making words do stuff. If you turn 'meh' into 'wow' and 'okay' into 'epic,' let's chat! 👇🏾 I have a few projects with extended potential in the mix and want to build a new network or experienced or upcoming Copywriters. Please help and spread the word by tagging them, sharing this post or send me a DM! ✒️ I will go through all portfolios and happy to organise chats! Cheers. #copywriting #advertising #creativeagency #freelance #hiring

🌟 Experienced Freelance Content Creator & Copywriter | 🎨 Graphic Designer | 🚀 Helping you Grow your Brand | 🎬 YouTube Services | 🎨 Canva Design Wizard Ready to take your brand to the next level? Let's create magic together! ✨ Whether you need captivating content, stunning graphics, or engaging videos, I've got you covered. Let's make your brand shine bright! 💫 Drop a 🚀 in the comments if you're ready to elevate your brand! 👇 #FreelanceWriter #ContentCreator #GraphicDesign #BrandGrowth #DigitalMarketing #Copywriting #YouTubeMarketing #CanvaDesigner #CreativeServices #BrandDevelopment #SocialMediaMarketing #ContentStrategy #VisualContent #CreativeExpression #BrandIdentity

I *think* I'm still in time to post this...but 2024 was a blast. Freelance year two. Can't believe it. Here's what I did ⤵️ ✍️ Wrote brand copy for The Sloane Club's ongoing rebrand (hope it's going well Sophie Handley!) ✍️ Delivered always on email copy for F1® Arcade 🎙️ Got my first voice agent, and opened my books to VO work! ✍️ In-depth travel guides for ROADBOOK ✍️ POS, email, paid ad and brand copy for Myprotein 👨🏫 Became a creative mentor for social agency MAXX (hi Jessica Staines 👊) ✍️ Wrote campaign and product copy for Thom Browne, Inc. NYC 💥 Ran conceptual creative for SharkNinja ✍️ Turned around internal comms for The Heard ✍️ Was made Automotive Editor at Jetset Magazine 📣 Increased social clicks for Relo Metrics by 137% ✍️ Wrote a global TOV for Best Breakfasts by The Sidemen ✍️ And the copy for its viral Chief Cereal Officer campaign ⭐️ Worked with the amazing team at John Doe on: 👀 Irn-Bru, Ardbeg, Glenmorangie and Sage ✍️ Started reviews writing at Tech Advisor 🤔 And helped launch a new website for a very exciting client in show production TBA. I'm SO grateful to all my clients in 2024. Thank you 🙏 If you, or anyone you know, needs a freelance copywriter, social creator or videographer with immediate availability please like, tag or DM. *** For those I've not met or not spoken to in a while: I've got over 15+ years in the content business, with previous clients including brands like BEST by The Sidemen, Myprotein, F1 Arcade, The Hoxton, British Airways and Flash Pack and other lifestyle brands like Virgin, TikTok, AskMen UK, Unique Homestays and talkSPORT. I help brands tell stories across channels – copy, social, video and editorial, with a background in journalism, advertising and content marketing. You can see my work here: https://lnkd.in/gR4iguFy PS. No, I'm clearly not a racing driver. But no harm in seeing what AI can do, right? #contentmarketing #content #storyteller #copywriting #copywriter #freelancecopywriter #brandmarketing #marketing #socialmedia #freelance

Does your #copywriter suck? Or have you searched for a decent #brandcopywriter and concluded such a person was impossible to find? I used to think there were few to no good copywriters, that as someone who could elegantly and irresistibly articulate a brand's promise, I was this unicorn—a modern #DonDraper. I'm not going to lie—I liked it. I used to sign on to agency projects as a freelance copywriter, do the most brilliant work I could, then move on. The agencies would almost always beg me to come back because now their client depended on the work—MY work. I would smirk inwardly and ask for more money. I would usually get it. I had way too much power for a freelancer. I began to wonder how this had happened. How, as a part-time copywriter, had I so beguiled the marketing brass at brands like Harry Winston, Clarins, David Yurman and Burberry, without their even realizing it? It's because I wasn't doing copywriting. I was creating #brandvoices. I was accidentally building #brandplatforms for these iconic brands in an unwitting, ass-backward way. By helping these brands figure out what to say, I was showing them who they wanted to be. If you're starting to believe there are no excellent copywriters, then maybe the talent is not the problem. Perhaps you're approaching your messaging from the wrong angle and expecting copywriters to figure out your brand for you. You may need to decide who you are, who you're talking to, and how you want to show up in the world BEFORE you can know what you want to say. There are a lot of great writers out there. A lot. But if you don't know who you are, they can't help you. Are you having trouble finding a good copywriter? Why do you think that is? . . .

A good copywriter will always be needed. A skilled videographer, photographer, and a creative image editor will always be needed. AI isn’t going to completely replace them anytime soon—at least not for brands that truly value original content and want to stand out. However, professionals who were a bit lazy, who just did a quick search, mashed up some existing content, and produced work that was simply a rehash of what’s already out there—those will struggle. AI will handle the more mundane, copy-paste tasks. The ones who add real value and who produce content that audiences find relevant will always have a place. They will remain essential in any business. This post ties in with what we did this week at the Marketing Marathon of APPM - Associação Portuguesa dos Profissionais de Marketing. We aimed to reassure marketing professionals—especially students who are just entering the field. Many of them worry they might be wasting time studying for a future where there won’t be any demand for their skills. That concern isn’t justified. Those who stand out and communicate their skills effectively will still secure positions. But here’s the catch: they need to know how to communicate that they’re good at what they do. Many talented professionals aren’t recognised because they don’t know how to showcase their work. It’s paradoxical, but you see this with great videographers, photographers, and copywriters who hesitate to share their achievements. Often, it’s the less talented but better communicators who get noticed. So the challenge lies in communicating the quality of your work—because if you don’t put yourself out there, you’ll be forgotten. That’s why I’m so consistent with my content on LinkedIn and other social platforms. It’s about regularly sharing the work you’re doing and the knowledge you can offer to those who might need it. * This post was drafted by ChatGPT using a voice recording I made while commuting from the gym. I edited, and inserted my quirked way of expression and published it here. Use AI to become more productive and get inspiration from it. Just don't lose what makes you unique.

6 ways to get the most out of your freelance copywriter you may not have thought about...     🔭 Ask them to keep an eye out for relevant news in your sector, and keep you up to date 🗣️ Tell them it’s okay to pitch ideas 📶Ask them to help generate ideas for, or write, social media content 😕 Ask them if you’re unsure about that email you’re about to send, especially when it’s important 🙋♀️ Ask them for recommendations when you’re looking for other freelancers: graphic designers, photographers, coaches, consultants 🖐️ Tell them it’s okay to prompt or prod you if you go quiet for a month or so     Make the most of your freelancers. We see ourselves as your eyes, ears, and best social media selves. Once you start making full use of us, you’ll never look back. As one client put it, “I wish I’d known you guys existed sooner.”   I’ve not tried to be exhaustive. I’m sure I’ve missed loads. Feel free to add suggestions in the comments.   #freelancing #freelancer #copywriter #copywriting

Is your portfolio doing its job? Are you still trying to figure out how to create a portfolio and not sure where to even start? Then stay tuned. On Monday morning, I’m going to be revealing something that’s going to turn the copywriter portfolio on its head while making it super simple and easy for new freelance copywriters (and existing ones) to have a high converting portfolio that works as a sales tool for your services. 👉🏻 Follow for more, and comment below if you’re excited for the big announcement. #copywriting #copywritingtips #copywriter #freelancer #portfolio #entrepreneurtok #workfromanywhere #workfromhomejobs #workfromhomemom

FREELANCERS - want to find some new work contracts? Do this one thing today 👀 I’ve recently updated my “experience” section on my profile. This means adding in the work I’ve been doing for the clients over the past few months. Above the bombard of “well done on your new role 🎉” messages, I’ve had some new work enquiries come through. And I haven’t even had to market myself. Don’t forget to work on your own business alongside your current clients this week. Who knows what could happen. P.s - just make sure you ask beforehand so clients know you’ll be demonstrating the work you do for them. #FreelanceWork #FreelanceOpportunties #FreelanceCopywriting #Copywriting #WebsiteCopy #NewContracts #FreelanceJobs

With social media booming, the demand for skilled freelancers has skyrocketed! Looking for a high-growth freelance career? Video editing, graphic design, and copywriting are in huge demand right now. Call to action: Want to know more? Stay tuned for my upcoming post where I'll share tips on how to break into these in-demand fields. #Freelance #VideoEditing #GraphicDesign #Copywriting #CareerGrowth #GenZ #India