It's the special secret weapon that we constantly see brands overlooking even though it can spur fantastic improvements: An audit. (Don't worry, it's not the scary kind.) Every so often, a company needs to examine how they present externally (and, equally importantly, internally) to make sure the work they are doing is still in alignment to their mission, while at the same time figuring out ways to revitalize and re-market. Read more about how our expertise on audits could help your brand here: https://loom.ly/XRlicLM
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How often do you check in on your personal brand at work? Who are your stakeholders? What tools can you use to maintain and mitigate risk around your brand? From several conversations over the past few weeks, I can say with certainty that this is relevant, especially if you haven’t reviewed it recently.
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What do you associate your favorite brands with? Here are some examples I did for a recent project!
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Have you read this article on "Crafting A Powerful Employer Brand : 7 Rules for Success" 👉 Check it out here : https://lnkd.in/gxA58fPw
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⏰ We’re live next week! Join us if you’d like to: ✖️Understand how to set up your brand for success: Discover best practices for structuring and fortifying your brand from the outset and how strategic branding decisions can positively influence business longevity and growth. ✖️Navigate the legal landscape: Understand the potential risks and pitfalls associated with inadequate brand protection and learn how to put safeguards in place to counter this. ✖️Explore how a strong, protected brand contributes to business value: Uncover the ways in which a strong brand contributes to the overall value of your business and how your brand can leverage growth. Claim your free spot here for expert insights: https://buff.ly/3PNPOKK #BrandProtection #BrandingStrategy #AskTheExperts #StrategicInsights #StudioLWD #BRAND-ED #ProtectYourBrand
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⏰ We’re live next week! Join us if you’d like to: ✖️Understand how to set up your brand for success: Discover best practices for structuring and fortifying your brand from the outset and how strategic branding decisions can positively influence business longevity and growth. ✖️Navigate the legal landscape: Understand the potential risks and pitfalls associated with inadequate brand protection and learn how to put safeguards in place to counter this. ✖️Explore how a strong, protected brand contributes to business value: Uncover the ways in which a strong brand contributes to the overall value of your business and how your brand can leverage growth. Claim your free spot here for expert insights: https://buff.ly/3PNPOKK #BrandProtection #BrandingStrategy #AskTheExperts #StrategicInsights #StudioLWD #BRAND-ED #ProtectYourBrand
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In the fast-paced and interconnected world of business, a crisis — such as a product recall, data breach or poorly handled employee relations or customer service experience that gains traction online — has the potential to erode even the most robust of brands. In issue 23 of edge, find out what Diane Charvat, Chris Occleshaw and David Reed have to say about the fragility of brands and strategies for navigating a reputational crisis. https://bit.ly/49ArnY5
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🚨 Crisis Alert: Your Brand's Reputation is on the Line. Now What? 🚨 There are too many examples of just how quickly things can go sideways for a company in today's attention age. A brand's reputation can take years to build but just moments to unravel. Amidst a crisis, the spotlight on your choice of words, and who you are sharing those words with, has never been brighter. Navigating through turbulent times requires a blend of transparency, responsiveness and resilience. Quickly acknowledging the issue at hand and communicating with clarity can make all the difference. It's about crafting messages that not only address concerns but also reinforce your brand values. Remember, during any crisis, you’re not merely managing an event; you're reshaping perceptions for the future. Stay proactive and ensure you lay down robust plans ahead of time—because preparation today paves the way for success tomorrow. How do you ensure your brand is ready for anything that comes its way? Let’s discuss in the comments below!
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Unlock the power of trust in your brand! Discover 4 essential compliance strategies that will transform your marketing game in 2025. #BrandTrust #MarketingStrategies #Compliance #DigitalMarketing #BusinessGrowth #2025Trends
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How will you apply these audit techniques to enhance your brand's impact?
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