CEO and Co-founder at Cresqi-a vegan skincare brand. Fueling E-Commerce Growth with Performance Marketing, Creative Strategy & Marketplace Management
Raising 1 crore for my D2C business from a High Net-Worth Individual in Gurgaon turned out to be easier than I expected. It taught me an important lesson: raising funds isn’t about luck; it’s about timing and strategy. Startups are risky, and sometimes the best thing you can have is patience. Instead of rushing for fast growth, it's crucial to build a solid business foundation. I’ve learned that you shouldn’t raise funds only when you desperately need money. Instead, raise funds when your business is strong and investors are eager to invest in you. This reminds me of the story of Big Bazaar and Dmart in India. Big Bazaar expanded rapidly across the country, trying to grow fast. But this led to problems like high debt and inefficiency, which eventually caused its downfall. On the other hand, Dmart, founded by Radhakishan Damani, took a different approach. Dmart grew slowly and carefully, opening new stores only when it made sense. This strategy focused on efficient operations and understanding customer needs, leading to steady and sustainable growth. Dmart’s careful planning and patience allowed it to thrive, even when times were tough. Dmart’s success shows that real growth doesn’t happen overnight. It’s about expanding at the right time and in the right way. This story inspires me to focus on patient, thoughtful growth for my own business, ensuring it stands strong for the future. In short, my journey and the story of Dmart teach a valuable lesson: be patient, grow wisely, and let your business evolve naturally.
Founder @Upthrust | Driven $21.45 Million in B2B Sales Pipeline for Clients. | Drop in, Say ‘Hi’ and I will send you a Full-Funnel Strategy to help you build your Brand.
9moNikhil Raj Kapoor I think in the times we live in, we could all reap the benefits of patience while building a strong foundation. Well said.