Odyssey Retail Advisors’ Post

I am excited to share that our latest McKinsey & Company State of Fashion 2025 report is live!   Improving the shopping experience, shaping new paths for product discovery, courting often-overlooked consumer cohorts, and continuing to prioritize the sustainability agenda are only some of the themes we’ve identified in our ninth annual research, conducted in collaboration with The Business of Fashion.   Leaders who move quickly to identify the bright spots will be primed for success, but only if they can evolve. The old playbook is obsolete; the industry will need a new formula for differentiation and growth.   In my conversations with clients, we discuss the need for agility in order to better serve customers and consumers. Challenger brands and their use of e-commerce channels are disrupting how people identify new fashion items and experiences.   Read the report to learn more: https://lnkd.in/d_vpAsd   Kudos to BoF and our McKinsey authors Gemma D'Auria Anita B., Colleen Baum, David B., Patricia González Méndez, Joëlle Grunberg, Felix Roelkens, Daniel Zipser.   #StateofFashion #SustainabilityinFashion #Fashion #McKinseyInsights

McKinsey & Company and The Business of Fashion data and advisory team have launched The State of Fashion 2025. https://lnkd.in/d6QuQB5a It's an insightful read for anyone in the fashion industry as it examines the major themes shaping the fashion economy and potential responses. So what’s the outlook for 2025? Uncertainty remains a key sentiment, with revenue growth expected to stabilise in the low single digits. Find out about projected growth rates and the opportunities for growth in ten emerging themes for 2025 including; 👉 the importance of differentiating in-store experiences 👉 new paths for product discovery with AI-powered curation, content and search 👉 the rise of the “Silver Generation” (over 50s) 👉 the increase in resale and off-price segments 👉 acting collectively to reach sustainability goals 👉 diversified sourcing and the renewed interest in nearshoring. #StateOfFashion #FashionIndustry #RetailInsights

The fashion industry is facing a particularly tumultuous 2025, according to McKinsey & Company's and The Business of Fashion's The State of Fashion 2025 report. Economic uncertainty, shifting consumer behaviors, and the rise of regional disparities are creating a complex environment for retailers. To find pockets of growth, it’s clear that navigating this maze requires a fresh approach, one grounded in data-driven decision-making. In Europe, the falling inflation, the resilience of high-net-worth individuals, and the increased tourism are expected to create opportunities, but they come with challenges. To seize these opportunities, retailers must localize their go-to-market models and focus on price optimization, brand positioning, and enhanced inventory management. Market Intelligence (MI) is what fashion retailers need now. By leveraging MI, you can: - Gain real-time insights into market trends, consumer behavior, and competitive performance. - Make informed decisions about pricing, inventory, and product selection based on market conditions. - Identify regional opportunities, fine-tuning strategies to meet local preferences and shifting demand. - Collaborate with suppliers and brands to optimize your product offering, ensuring you remain competitive in a value-driven market. The new formula for growth in 2025 lies in evolution—adapting quickly to market shifts, embracing sustainability, and adopting data-driven practices that will allow you to stay ahead of the curve. At Purply, we provide the tools for this transformation for Nordic fashion retailers, giving them the Market Intelligence necessary to navigate these changes and drive success in an increasingly complex environment. It’s time to make smarter decisions—and with the right data, your fashion brand or store can thrive, even in the face of uncertainty. #FashionIndustry #MarketIntelligence #DataDriven #RetailInnovation #Sustainability #ConsumerBehavior #Fashion2025 https://lnkd.in/d6QuQB5a

It's that time of the year again when McKinsey & Company's and The Business of Fashion's State of Fashion 2025 report comes out, and it always reinforces the fact that Purply is doing something right. Being data-driven and using Market Intelligence (MI) tools is something the fashion industry must adapt to in order to navigate the complexities ahead. I’m so happy that we can offer this solution to Nordic premium fashion retailers, providing the insights they need to make smarter, data-backed decisions. Check out the post below to see how Purply’s MI can help navigate the challenges and seize the opportunities in 2025.

I recently came across McKinsey & Company's State of Fashion 2025 report, which offers fascinating insights into the industry's future. One of the most interesting points for me was that for the first time since 2010, ''nonluxury segments are expected to drive the entirety of the increase in economic profit''. This shift challenges traditional norms and opens up exciting new opportunities for brands and businesses to rethink their strategies in a changing landscape. The report also highlights key challenges, such as evolving consumer priorities, sustainability pressures, and the rise of AI and digital tools. As someone deeply interested in the luxury and fashion industry, I found this report insightful for anyone looking to stay ahead or is generally interested in this dynamic sector. I highly recommend checking it out—it's an eye-opener! https://lnkd.in/dNMS5yxr #FashionIndustry #LuxuryIndustry #2025Predictions #Economics

Despite 80 percent of executives predicting no improvement in the global fashion industry in 2025, the State of Fashion 2025 report identifies key opportunities for growth and transformation. Highlights— 1. Shifting Trade: Nearshoring and supply chain diversification are essential for resilience. 2. Silver Spenders: The 50+ demographic is a growing force in global fashion spending. 3. AI Discovery: Enhanced product discovery through AI will improve customer engagement and conversion. 4. Sustainability: A long-term commitment remains critical, even as short-term challenges persist. The industry is changing rapidly—innovative and adaptable brands will lead the way. #FashionTrends #RetailInnovation #Sustainability #SupplyChain #ConsumerInsights #FashionIndustry

Navigating Fashion in 2025: Insights from The State of Fashion 2025 report by McKinsey & Company and The Business of Fashion The fashion landscape for 2025, as forecasted in McKinsey’s latest report, will test even the most resilient brands. With economic pressures, inventory challenges, and the critical shift in consumer behavior, also within the Nordics, it’s clear that the old playbook no longer applies. Fashion brands must quickly adapt and redefine their strategies to succeed in this turbulent market. At Purply, we understand that premium fashion success in the Nordics hinges on deep, data-driven insights. Consumer preferences here are shifting, with increased focus on sustainable, well-curated products that justify premium pricing. This aligns directly with McKinsey’s call for brands to emphasize differentiation and agile responses to customer demand. Our Nordic Market Insights platform equips premium brands and multibrand stores with the knowledge they need to: - Optimize sales, assortment and inventory by aligning supply with real-time demand, helping avoid the costly missteps of over- or understocking. - Capture emerging market opportunities through localized, data-backed strategies that resonate with Nordic consumers' unique preferences. In a region where sustainability and innovation are paramount, Purply empowers brands with the tools to stay agile, competitive, and customer-focused. 2025 will undoubtedly challenge the fashion industry—but with the right insights, brands can not only survive but thrive. To find out more, check out the full report: https://lnkd.in/dFp2EM5G #MarketIntelligence #FashionIndustry #MarketInsights #NordicFashion #Sustainability

Finally, the much-anticipated “State of Fashion 2025” report is here! McKinsey & Company & Co. and The Business of Fashion have painted a clear picture of the challenges and shifts shaping fashion industry. It’s a great snapshot of current thoughts—covering everything from inventory issues to changing consumer behavior. This report supports also the fact that in 2025, data-led strategies will be essential to adapt to change and truly understand consumers. And in my opinion, the best and the easiest tool for becoming data-led is Purply's Nordic Market Intelligence platform that offers actionable insights tailored to this unique market. It’s how we help premium fashion retailers turn data into competitive edge.

“Staying Ahead of Industry Trends in Retail Fashion” The retail fashion industry is constantly evolving, and staying ahead of trends is essential for success. A trend that I am particularly looking forward to is the shift towards sustainable and ethical fashion. Brands that exhibit social or environmental responsibility are becoming more important to consumers. Digital Transformation is the other big thing happening in trends. Technology is reinventing the shopping experience and the way that brands interact with their customers, from virtual fitting rooms to AI-driven personalization. I look forward to seeing these changes transform our landscapes. Though things are adjusting, I think it is vital for professionals in our field to stay flexible and willing to innovate. These are the trends that we need to keep pace with, as they are crucial for creating a more inclusive, sustainable and engaging future for fashion. What trends are you seeing in the industry? Let’s discuss how we can leverage them for growth. #RetailFashion #IndustryTrends #Sustainability #DigitalTransformation #Retail

State of Fashion Industry Trends - 2025 An interesting insight into the key themes that will shape the state of fashion globally in 2025. Sharing a summary of the ninth annual State of Fashion report by McKinsey & Company and BoF Insights. 📌New Asian Powerhouses – India & Japan As China's growth slows, brands are likely to shift focus to India’s high-street boom and Japan’s thriving luxury market, which remain ripe for expansion. 📌Trade Realigned Fashion brands are expected to rethink sourcing strategies, focusing on political alignment and sustainability by diversifying across Asia and exploring nearshoring opportunities. 📌The Silver Generation  Consumers On Rise The over-50 demographic is set to command more attention, with brands crafting offerings that cater to their evolving preferences while bridging generational appeal. 📌Retail Experience -  The Human Side of Sales In-store shopping experiences could evolve, with brand focusing on creating a more empowered and trained staff to harness their full potential in creating more personalized and engaging interactions. 📌AI-Led Discovery AI-powered tools are poised to redefine shopping by cutting through the noise, delivering highly curated and personalized experiences for overwhelmed consumers. 📌Sportswear Competition Intensifies Challenger brands are set to disrupt the market further, pushing established players to innovate products, use right channels and ambassadors and craft distinctive brand stories. 📌Value as the Priority Economic pressures will likely sustain demand for resale, off-price, and value-driven fashion options, making “smart spending” a dominant consumer behavior. 📌Marketplace Reinvention Non-luxury marketplaces may face existential challenges, with survival depending on their ability to redefine their roles within the evolving fashion ecosystem. 📌Smarter Inventory Management Tech-driven, agile supply chains will become critical for brands to balance excess inventory with stock-outs while driving efficiencies 📌Sustainability Collaboration The industry will likely embrace collective action to tackle sustainability challenges, with decarbonization to combat climate change becoming a non-negotiable priority. It will be interesting to watch how these themes develop in 2025 and how brands align their strategy with shifting trends, tech-driven solutions, and consumer demands. #fashiontrends #fashion2025 #fashionbrands #trends #marketing For more in-depth read: