Olivia Vidael’s Post

✨ Engaging with your audience in the comments section is the new frontier for brand interaction! ✨ At Stellar Strategies Creative Marketing we’re all about innovative and authentic engagement. Brands like Dove and Audible are leading the way by diving into the comments, sparking real conversations and building community. Why does this matter? 🤔 Engaging directly with users not only makes your brand relevant but also fosters positive sentiment. It's a savvy, cost-effective way to test ideas and stay on top of trends without heavy production. Let's be real—it's about being present, approachable, and part of the conversation. Quality engagement over quantity ensures your brand voice stays authentic and impactful. Learn more about the strategy at the Marketing Brew article linked below. #DigitalMarketing #SocialMediaStrategy #MarketingTips https://lnkd.in/gtAfTQJA

How do you take a heritage brand to social and engage younger audiences, without sacrificing brand equity and values? You lean HEAVILY into exactly those things: brand equity and values. 🦐 Wiltons is one of London's oldest restaurants, frequented by Royalty and celebrity, it's an institution. "The restaurant where London’s biggest business deals are made" Gentleman's Journal. 😟 Many brands of this calibre and prestige worry that social media will alienate their current customer base and de-value the brand's true identity, in favour of social trends and fast moving formats. ❌ I believe this is a valid concern, and certainly can happen, I see it often. 🌟 We decided to take a totally different approach. Instead of dragging the brand into the TikTok era, we leant heavily into the things that make Wiltons, Wiltons. 📹 We totally avoided UGC style pieces, behind the scenes, team involvement, direct to camera, persona pieces, and anything that is considered 'behind the curtain'. Essentially, we did the opposite of the Fallow marketing playbook. ⭐ Instead we brought the true essence of this historic brand to social and retained the mystery, and it's what has made the content stand out the most. 🍿 Each content piece is elegantly structured and beautifully presented, focusing around a narrative of traditional Wiltons aspects. 💰 Once we tested that content organically, we moved the best pieces into our tried and tested ad system, and have seen a 26% increase in traffic to booking platforms. 👬 We've not only grown and converted new audiences in younger demographics to ensure Wiltons remains in high demand, but strengthened the relationship between the brand and it's longest standing clientele (or so little birdy tells me!). Over 1 Million *organic* impressions in 45 days with an 'anti-social' social approach. What do you think of this 'anti-social', social approach? 👋 I’m Indiana, Co-Founder of HAMPSHIRE JEFFREYS 🤳 I drop insights on how companies can optimise digital presence to reach new audiences, connect with their communities, and increase bottom line. 👉 Follow me for more and share this if you found it useful ✅ 💫

Brand Building in Beauty: The Power of Digital Fandom In today's digital landscape, beauty brands are rewriting the rules of engagement. Elf Cosmetics has shown us that creating a dedicated digital fandom is the key to success. But how can other brands replicate this winning formula? Smart marketers understand that harnessing the power of digital platforms is crucial. Here's what we've learned: 1. Authenticity is everything. Fans can spot inauthenticity from a mile away. 2. Engage consistently. Regular, meaningful interactions build lasting relationships. 3. Embrace user-generated content. It's the ultimate form of social proof. 4. Stay on top of trends. Be ready to pivot and adapt to the ever-changing digital landscape. Are you leveraging digital fandom to its full potential in your beauty brand's marketing strategy? What challenges have you faced in building a loyal online community? At MPG ONE Agency, we specialize in crafting digital marketing strategies that turn casual consumers into passionate brand advocates. Let's discuss how we can elevate your beauty brand's digital presence and create a thriving fandom. Please Don't Forget to Follow, Like & Repost For more info visit MPG ONE Agency Website: https://mpgone.com #DigitalMarketing #BeautyBranding #SocialMediaStrategy #InfluencerMarketing #BrandFandom

Today's consumers crave authentic engagement. Brands that forge genuine connections with their audience by tapping into their interests and needs see a real impact. Marketers should stay curious and embrace innovative strategies to deliver hyper-local and relevant messaging that keeps audiences coming back. Read more in this article: https://lnkd.in/gZYx8mDs #engagement #brand #marketing #localmarketing #distributedmarketing

Many years ago, I negotiated athlete endorsement deals to help brands sell more stuff by "borrowing equity" from their celebrity endorsers. Some worked out better than others, but successful ones always revolved around whether there was an authentic connection between the athlete and the product/service they endorsed. Fast forward to today's creator economy. My colleague Adam Stewart nailed it in his recent AdAge article: "Savvy brands are harnessing the power of authentic, creator-first marketing to engage with today’s discerning consumers...Authenticity is key, as consumers can easily spot inauthentic endorsements." There's a massive untapped opportunity to collaborate with creators who genuinely align with your brand values! Our Creative Works team (led by Abigail Posner) casts creators as talent in ads/content every day, including for the clients referenced in this article:)

AdAge has just named the hottest brands of 2024. As we are in the back half of the year, several brands stand out not only for their market presence but for their 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀, 𝗰𝗼𝗺𝗽𝗲𝗹𝗹𝗶𝗻𝗴 𝘀𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴, and unwavering commitment to 𝗮𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰𝗶𝘁𝘆 and 𝘁𝗿𝘂𝘀𝘁 - all of which we strive for when crafting a brand's podcast. From fashion to tech, these brands are setting benchmarks in how to connect with audiences meaningfully. 𝗔𝗯𝗲𝗿𝗰𝗿𝗼𝗺𝗯𝗶𝗲 - Reinventing itself with a focus on inclusivity and customer experience, demonstrating a powerful comeback through authentic rebranding stories. 𝗔𝗱𝗶𝗱𝗮𝘀 𝗦𝗮𝗺𝗯𝗮𝘀 - Cemented by celebrity endorsements, Adidas leverages nostalgia with modern style, emphasizing its legacy of quality and innovation to build trust. 𝗕𝗲𝗮𝘁𝗕𝗼𝘅 𝗕𝗲𝘃𝗲𝗿𝗮𝗴𝗲𝘀 - Transforming the party scene with vibrant, engaging content that resonates with a fun-loving demographic, making every sip a story. 𝗦𝗶𝗺𝗼𝗻𝗲 𝗕𝗶𝗹𝗲𝘀 - Her brand extends beyond gymnastics through honest storytelling, resonating with themes of resilience and mental health advocacy. 𝗕𝗹𝘂𝗲𝘆 - A masterclass in family-friendly content that wins hearts across age groups, showcasing how simplicity and relatable storytelling captivate globally. (𝙨𝙞𝙙𝙚 𝙣𝙤𝙩𝙚: our 6 year old refuses to watch Bluey, but his mom and dad aren't giving up and are pushing the show HARD) 𝗦𝗮𝗯𝗿𝗶𝗻𝗮 𝗖𝗮𝗿𝗽𝗲𝗻𝘁𝗲𝗿 - Aligning with pop culture icons, her brand collaborations are woven with personal stories, enhancing relatability and fan engagement. 𝗞𝗮𝗶 𝗖𝗲𝗻𝗮𝘁 - Dominating the streaming world by turning every Twitch stream into an engaging event, building a community rooted in authenticity. 𝗖𝗵𝗲𝗲𝘇-𝗜𝘁 - A blast from my past. Breaking out of the box with interactive marketing and pop-up experiences, turning snack time into a shareable, story-driven event. 𝗖𝗶𝗿𝗸𝘂𝗹 - Innovating hydration with a customizable experience, their direct approach in addressing consumer needs fosters trust and loyalty. 𝗗𝗿 𝗣𝗲𝗽𝗽𝗲𝗿 - Classic yet constantly refreshing its narrative to maintain a loyal audience with unique marketing campaigns that tell a story. Each of these brands showcases a unique blend of creativity and authenticity, reminding us that to sell a product you first need to gain trust through engaging content, storytelling and building genuine connections. I'll post a link to the report in the comments ⏬

"The average Gen Z attention span is three seconds, which means brands are met with the challenging question: How do we market to Gen Z in the shortest time frame possible while prioritizing authenticity and impact? Understanding your target audience is at the core of strategic marketing, and the Gen Z customer has made it abundantly clear that transparency is non negotiable in modern brand building. Today’s brands must be deeply attuned to their consumers’ needs, desires, and cultural contexts to differentiate themselves in oversaturated content streams." Read new thought leadership by Sophia Yassinger here: https://lnkd.in/ejc9AkqR Publisher: David Wurth #genz #marketing #advertising #thoughtleadership #communications

••Elevate Your Brand: Reach Luxury Audiences with Instagram & TechCrunch Sponsored Posts Imagine capturing the attention of discerning luxury consumers on the platforms they frequent most. With our exclusive sponsored post package, you can achieve exactly that! •Why Partner with Us? Targeted Reach: Harness the power of Instagram's visual storytelling and TechCrunch's tech-savvy audience to connect with affluent individuals actively seeking high-end products and services. Brand Storytelling: Craft a captivating narrative that showcases your brand's essence, highlighting the quality, exclusivity, and prestige associated with your luxury offerings. Increased Credibility: Benefit from the trusted reputation of both Instagram and TechCrunch. A sponsored post within these platforms bolsters your brand image and positions you as a leader in the luxury space. Enhanced Brand Awareness: Reach a wider audience of potential customers who are more likely to appreciate your luxury offerings. Drive Traffic and Sales: Generate excitement and interest, ultimately leading to increased website traffic, inquiries, and sales. Our Tailored Package: We offer a customized approach to ensure your sponsored posts resonate with your target audience. This includes: •Creative Consultation: We'll work closely with you to develop a compelling concept and visuals that align with your brand identity and target audience. •Content Creation: Our skilled writers and designers will craft engaging content for both Instagram and TechCrunch, tailored to each platform's specific format and audience. •Campaign Management: We'll handle the logistics of setting up and managing your sponsored posts, ensuring optimal reach and performance. Ready to Elevate Your Brand? Don't miss out on this unique opportunity to position your luxury brand in front of discerning audiences. Contact us today to discuss your specific needs and learn more about our sponsored post package! Limited Slots Available! P.S. Act fast! We have a limited number of sponsored post slots available, so secure yours before they're gone! #instagrampost #sponsoredpost #brandpromote #techcrunchpost #guestpost #backlinks #luxurypost

💄Today, I presented the case study of Glossier, Inc. to my team, exploring how this beauty brand has revolutionized the industry with its customer-centric approach and innovative marketing strategies. Emily Weiss launched the beauty blog Into The Gloss in 2010 while at Vogue. She used social media to engage in real conversations with women about beauty products, gaining nearly a million Instagram followers. Leveraging this success, she launched Glossier in 2014. 🔹 Strategy: Customer-Centric Development Glossier’s products are created based on customer feedback, with the motto, "We create the products you tell us you wish existed." The Milky Jelly Cleanser was developed this way. With 3 million Instagram followers, Glossier engages deeply with its audience, using playful, non-salesy language and featuring user-generated content (UGC). 🔸 Micro-Influencer Marketing Glossier treats every customer as an influencer, reposting UGC and running a Glossier Rep Program. This program drives 70% of online sales, with 8% linked to Instagram ambassadors. 🔹 Strong Branding Glossier’s signature pink color is a key branding element, used consistently across their website, packaging, and merchandise. 🔸 Content and UGC Integration Glossier’s website features high-quality images, reviews, and how-to videos. Their social media shares makeup tutorials and beauty tips, maintaining high engagement. 🔹 Key Learnings 1. Community Building: Engage with your audience to build a loyal community. 2. Social Proof: Showcase positive customer feedback to build trust. 3. UGC: Promote and feature user-generated content. 4. Micro-Influencer Marketing: Turn passionate customers into brand advocates. 💅 Conclusion Glossier combines customer feedback, UGC, and strong branding to create a “people-powered beauty ecosystem.” Their approach to community building, social proof, and micro-influencer marketing offers valuable lessons for brands aiming for digital success. Authentic communication and customer engagement are key. #glossier #influencermarketing #UGC #brandambassadors

Inclusive advertising plays a crucial role in shaping meaningful connections with diverse audiences. The impact of inclusivity and the real value marketing can bring to business is clear. At Moderne Communications, we’re always looking at how insights like these can guide us in developing campaigns that reflect and connect the communities we serve. • • • #Rebranding hashtag #OOHMarketing hashtag #ExperientialMarketing hashtag #PopUpEvents hashtag #OOHAdvertising hashtag #OOH hashtag #BrandStrategy