Mindshare India launches "Content Marketing Report"

Demystifying the Age of Content - Mindshare & e4m's Content Marketing Trends Report   The last decade marked a remarkable shift in marketing. The proliferation & rapid explosion of media in India has given birth to multiple platforms, channels & formats to engage consumers.   The challenge for every marketer is how to engage with their captive audiences at the right place & the right time. Mindshare & E4M bring the answers in their Content Marketing Trends report - to be launched on 30th April. Stay tuned to know more! Prasanth Kumar, Nawal Ahuja, Amin Lakhani, Ajay Mehta, Vinit KarnikRuchi Mathur Rajesh Viswanathan Gopa Menon Mausami Prasad Payal Shetty Muralidhar Thyagarajan Rajit Desai Jignesh Ghelani Snehi Jha Mehta Nikhil Mayne Subhamay Mukhopadhyay Samraat Kakkar Zubin Tatna Advait Purandare Vipasha Bhuptani, Ronak Thakkar Makarand Nadkarni   #ContentMarketingReport #MarketingTrends #ContentStrategy #MarketingInsights #MarketingReport #ContentCreation #DigitalStrategy #ContentTrends #BrandStrategy #ContentDevelopment #MarketingData #MarketingTips

Demystifying the Age of Content - Mindshare & e4m's Content Marketing Trends Report📊 The last decade marked a remarkable shift in marketing. The proliferation & rapid explosion of media in India has given birth to multiple platforms, channels & formats to engage consumers. The challenge for every marketer is how to engage with their captive audiences at the right place & the right time. Mindshare & E4M bring the answers in their Content Marketing Trends report - to be launched on 30th April. Stay tuned to know more! Mindshare India, Prasanth Kumar, Shashank Srivastava, Annurag Batra, Nawal Ahuja, Amin Lakhani, Ajay Mehta, Vinit Karnik, Ruchi Mathur, Niraj Ruparel, Zubin Tatna, Vipasha Bhuptani, Makarand Nadkarni , Sunny Rangwani, Jugal Kathuria, Ronak Thakkar #ContentMarketingTrends #BrandedContent #BrandedContentIndustry #ContentMarketingReport #MarketingTrends #ContentStrategy #MarketingInsights #MarketingReport #ContentCreation #InfluencerMarketing #DigitalStrategy #ContentTrends #BrandStrategy #ContentDevelopment #MarketingData #MarketingTips

My Friday morning was instantly elevated to a new level of excitement when I paired my coffee with Mindshare's Content Marketing Trends report! Mindshare and e4m brought the latest happenings across the content marketing ecosystem and how over time it has evolved. With how CM has ballooned to become a Rs 10,000 crore industry. But, What is Content? And who is the one fueling content? The short answer is that content is EVERYTHING AND THE ONE FUELING IS IT'S CUSTOMERS. Come join us in exploring how content marketing is changing to meet the needs of today's smart customers. Take a look at the report for valuable strategies to connect meaningfully with your audience and stay ahead in the game. Mindshare-e4m Content Marketing Trends - https://shorturl.at/qM148 Mindshare India exchange4media Amin Lakhani Ajay Mehta Vipasha Bhuptani Rohit Shetty Yuvraj Rana Devanshi A. Rishi Sharma Pankaj Suri Simran Luthra Anshika Rajput Harshit Swarup #ContentMarketingReport #Mindshare #ConsumerInsights #NewTrends

The playing field of Marketing gets a Content Update🙌 Brought to you by Mindshare & e4m's Content Marketing Trends📈 Content Marketing has changed marketing. It is no longer just about a 30-sec TVC. It spans between everything that happens in 3 seconds and goes on till 3 months. Marketing now is both point-in-time and always on, tactical as well as strategic. This dichotomy perfectly symbolizes the new marketing ecosystem, at the centre of which is content🎦 Watch out for Mindhsare & e4m's Content Marketing Trends, launching on 30th April, to know more! Mindshare India, Prasanth Kumar, Shashank Srivastava, Annurag Batra, Nawal Ahuja, Amin Lakhani, Ajay Mehta, Vinit Karnik, Ruchi Mathur, Niraj Ruparel, Zubin Tatna, Vipasha Bhuptani, Makarand Nadkarni, Sunny Rangwani, Jugal Kathuria, Ronak Thakkar #ContentMarketingTrends #BrandedContent #BrandedContentIndustry #ContentMarketingReport #MarketingTrends #ContentStrategy #MarketingInsights #MarketingReport #ContentCreation #InfluencerMarketing #DigitalStrategy #ContentTrends #BrandStrategy #ContentDevelopment #MarketingData #MarketingTips

I bet you’ve tried something because a friend recommended it… but what about a stranger? 🤔 That’s the power of User-Generated Content (UGC) – the modern-day word-of-mouth that builds trust, engages audiences, and drives results. 💬 🔥 Authentic ✔️ 🔥 Engaging ✔️ 🔥 Cost-Effective ✔️ Don’t just take our word for it – 79% of people trust UGC more than traditional ads. Start tapping into the UGC revolution today! 🚀 📧 Contact us: 📩 Email: info@talentkaksha.com 📞 Phone: +91 9266708002 🌐 Website: www.talentkaksha.com 💡 DM us to learn how you can build impactful marketing campaigns with UGC! 📩 #ugc #usergeneratedcontent #digitalmarketing #marketingstrategy #socialmediamarketing #marketingtrends #contentstrategy #contentmarketing #brandbuilding #authenticity #marketinghacks #engagementtips #trustbasedmarketing #socialmediatrends #talentkaksha

🌟 Unlock the Secret to Viral Success! 🌟 Ever wondered why some content goes viral while others don't? The key lies in creating shareable content that resonates with your audience. Here’s how you can do it: 🔹 Understand Your Audience: Knowing what your audience likes, dislikes, and engages with is crucial. For instance, #Swiggy’s humorous and relatable social media posts have struck a chord with Indian audiences, making them highly shareable. 🔹 Emotional Appeal: Content that evokes strong emotions—whether it's laughter, nostalgia, or inspiration—tends to be shared more. #Amul’s topical ads are a perfect example of leveraging current events and emotions to create content that people love to share. 🔹 Value Addition: Shareable content often provides value, be it in the form of information, entertainment, or inspiration. #Zomato’s quirky food facts and tips not only entertain but also add value, making them highly shareable. 🔹 Visuals Matter: Eye-catching visuals can make your content stand out. Think of brands like #PaperBoat, whose visually appealing and nostalgic storytelling through illustrations and videos has garnered significant shares. 🔹 Call to Action: Encourage your audience to share your content. Clear, compelling calls to action can significantly boost shares. For instance, campaigns like "Share a Coke" by #CocaCola have driven massive engagement and shares. 💼#KREATIVU understands the Indian market and can help you craft content that your audience will love to share. Don’t miss out on the chance to make your content go viral 🔍 Ready to see your content everywhere? Contact #KREATIVU today! 🌟 #ContentMarketing #ShareableContent #ViralMarketing #DigitalMarketing #DIGIKREATIVU Act Now! Don’t let your content get lost in the noise. Let #KREATIVU help you create content that stands out and gets shared. 🌟 Share your thoughts in the comments

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Blog: The Role of Content Marketing in building brand awareness in India Content marketing is not just a trend—it's a necessity in today's digital age. From blogs and social media to video and AI-driven personalization, brands in India are using content to build trust, visibility, and lasting relationships with their audiences. Discover how this powerful strategy can elevate your brand's presence and drive growth. Click here to read more: https://lnkd.in/dbwFnTPY #ContentMarketing #Blog #DigitalBusinessTransformation #ChallengeTheNow

‘Placing digital ads with misaligned content can impact brand perception’. Chirag Bhatia, MD - India for Channel Factory, spoke at the #e4mTechManch conference on the ‘illusion of low-cost CPM’. #e4m #TechManch2024 #DigitalMarketingConference #TechTrends #DigitalMarketing #MarketingConference #DigitalConference #MarketingStrategy #Mumbai

Top 5 KOL with the Highest IG Branded Content Adspend (Jan- Dec 2024) According to the total IG Branded Content Adspend monitored by admanGo, the IG KOLs who ranked top 5 were Hins Cheung, Sammi Cheng, Elva Ni, Grace Chan and Coffee Lam. 1. Hins Cheung IG Followers: 1.23M Branded Content: Citi Hong Kong, CHANEL BEAUTY...... 2. Sammi Cheng IG Followers: 958K Branded Content: Burberry Beauty, Valentino...... 3. Elva Ni IG Followers: 841K Branded Content: CHANEL, Valentino Beauty...... 4. Grace Chan IG Followers: 791K Branded Content: Cathay Pacific, TAG Heuer...... 5. Coffee Lam IG Followers: 1.10M Branded Content: Estee Lauder HK, Ulike Hong Kong...... *IG Followers as of December 2024 **IG KOL Branded Content Adspend" is calculated based on the IG KOL Branded Content promotion for their channel, and does not include the fees paid by advertisers to social media platforms. Please feel free to call Esther Wong (2836 6792) or Jonas Wong (2151 3395), or schedule a meeting at https://bit.ly/3170la0 to learn more about IG Marketing.