Keep an eye on Rembrand, a digital platform using AI to add virtual product placement into videos. They just raised $23 million from savvy investors like Tom Chavez and others. The concept is relatively simple and has been around for a while, but the company is definitely getting some traction. Rembrand began with YouTube and expanded to LinkedIn, TikTok and Instagram. They’ve also worked with about 20 brands including those under PepsiCo, L'Oréal, and Amazon. The company is led by CEO Omar Tawakol, who has great startup experience. He sold data management platform BlueKai to Oracle in 2014 and voice collaboration platform Voicea to Cisco in 2019. It’s another intriguing use of AI and video, and it gives advertisers another weapon in their arsenal as they monetize content. What other uses of AI advertising have you seen that impresses you?
Rembrand looks very impressive. Love their tagline "Make your brand part of the story. Not an interruption."
Senior Vice President, Corporate & Global Communications, A+E Global Media
3moSo cool thanks Paul