Pradnyashil Gajbhiye’s Post

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AI x Crypto | Web3 Business Development Manager | Web3 Community Manager | Complex concepts in simple words

Zomato's recent acquisition of Paytm’s Entertainment ticketing business for Rs 2,048 Crore is a strategic leap forward, positioning the platform to dominate both the “going out” and “eating out” markets. 𝗛𝗲𝗿𝗲’𝘀 𝘄𝗵𝘆 𝘁𝗵𝗶𝘀 𝗺𝗼𝘃𝗲 𝘀𝘁𝗮𝗻𝗱𝘀 𝗼𝘂𝘁: 1) 𝗘𝘅𝗽𝗮𝗻𝗱𝗶𝗻𝗴 𝗠𝗮𝗿𝗸𝗲𝘁 𝗥𝗲𝗮𝗰𝗵: Zomato now taps into Paytm's vast user base of 300 million, significantly widening its audience beyond its current 30 million+ users. This expansion offers a major opportunity to grow its influence. 2) 𝗘𝗻𝗵𝗮𝗻𝗰𝗲𝗱 𝗨𝘀𝗲𝗿 𝗖𝗼𝗻𝘃𝗲𝗻𝗶𝗲𝗻𝗰𝗲: Imagine a scenario where you can book a movie ticket and order snacks for the show, all from one app. Zomato could streamline this experience, blending dining and entertainment seamlessly. 𝟯) 𝗡𝗲𝘄 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗦𝘁𝗿𝗲𝗮𝗺𝘀: By venturing into ticketing, Zomato adds another layer to its revenue model, moving beyond its core food delivery service. With the company processing about 2 lakh orders daily and achieving a Gross Order Value (GOV) of INR 263.1 billion in FY23, this diversification could bolster its financial strength. However, challenges lie ahead. BookMyShow, commanding a 78% market share, remains a formidable competitor. Zomato will need to innovate and offer competitive pricing to carve out its place in this market. As Paytm faces struggles, Zomato’s ability to extract value and succeed with this acquisition is under scrutiny. After their successful Blinkit acquisition, can Zomato pull off another masterstroke? Time will reveal the outcome. What’s your perspective on this bold move? #startup #acquisition #zomato #paytm #entertainment #bookmyshow Source: The Arc Web

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