#INKISH · A year ago, I posted this, and I had little idea about the impact such a campaign has - but here are some considerations—almost 6,000 impressions of the initial campaign. I have received a little less than 100 t-shirts, of which 65% matched my requirements (size), and each of these has been featured about 2 times when visiting printing companies and events. This equals about 130 SoMe posts - shown on the location, but as my SoMe posts from printing companies and expos mostly reach between 5-8,000 impressions, this totals between 650,000 to 1.040,000 total impressions - fun, strange, and in a way crazy.
I want to thank all the people who have sent T-shirts. Some sent "standard" merchandise and creative and fun T-shirts.
The two most creative T-shirts were from Contiweb - who made a personal t-shirt for me, saying, "There is only one Morten Reitoft," - which is almost true - I believe I have ONE name-cousin in Norway - but in the industry, for sure. The second was from Ultimate Tech, which made a t-shirt stating "The Ultimate Morten Reitoft," and again - a t-shirt that built on Contiweb's idea but greatly incorporated their company name into the slogan.
Thanks - and well done, everybody.
And to underscore - the campaign has ended, so don't send more t-shirts :-)
#Printing #PrintingIndustry
Chief Revenue Officer (CRO) at Printron
4moCongrats Matt!