#TipTuesday It's no secret - for most brands, consistent content is key and generating this content takes creativity, talent and time. Here are some insights from Public Relations Society of America (PRSA) on how to optimize the creative powers of your team. #prsagc #communications #marketing #teamwork #pr
PRSA California Gold Coast Chapter’s Post
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In today's fast-paced world, it's not enough to grab attention—you need to connect. Public relations bridges the gap between your brand and your audience, ensuring your message resonates, builds trust, and creates lasting relationships. 🤝✨ Let's make your brand unforgettable! Have questions about our services? Visit us at blackinkpr.com and we will get back to you as soon as possible! . . . #BlackInkPR #PR #Marketing #Branding #Ad #Content #DigitalMarketing #Print #Business #Author #PublicRelations #EarnedMedia #SocialMedia #OwnedMedia #ContentCreation #Hospitality #ContentDevelopment #GlobalTourism
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“Every new employee at our public relations company must complete a series of digital content certifications — mostly HubSpot. Content marketing is a significant part of PR, and we want our team to know the best practices from day one.” Business.com writer Mark Fairlie quoted Axia CEO Jason Mudd in an article on the five best digital marketing certifications. 🔗 For the full article: https://lnkd.in/ehjNJdfC #HubSpot #PR #PublicRelations #MarketingCertifications #DigitalMarketing
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1. To The MR. INVISIBLE Your brand is tired of being invisible.. The services of a PR specialist should be irresistible.. 2. To The MR. VOICELESS You are always getting lost in the crowd like a copycat. You need some nerve-racking copy to snatch you out of obscurity.. 3. To The MR. AMBITIOUS Your brand cannot wait to take over the market. Let's take a look at some good business strategies that would work for your brand. #PersonalBranding #Consise #Copywriter #PR
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For public relations pros, multimedia content, in its many forms, is no longer just a nice-to-have... it's an absolute necessity. It may not guarantee you earned media coverage, but it can go a long way in getting the attention you seek from media. https://ow.ly/sBMs50SpCfa
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💫Unlock the secrets to crafting impactful press releases with expert tips from PR Newswire. Learn to create compelling headlines, engaging introductions, and concise, informative content. Elevate your press releases with well-placed quotations and multimedia elements, and conclude with a strong call to action. For a deeper dive into these best practices, check out the full article here ➡️ https://brnw.ch/21wLL65 #PublicRelations #PressRelease #PRTips
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5 things you will want to know about #microblogging in #content #marketing https://buff.ly/3y5jjCb thx to Agility #PR #PublicRelations #Communications
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In today's crowded media landscape, your brand cannot stand out through traditional PR tactics alone. The call for measurable results is louder than ever before. Here are 5 ways you can use content marketing to supercharge your PR campaigns well into 2024 and beyond. (Elsie Oliver) https://hubs.ly/Q02W5kdw0 #PR #PRcontent #ContentMarketing #PRtips
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I love me some social media, so of courseee I had to chime in on the phenomenon that is the regression back to long form content & what it means for brand's. To me, what really matters is attention. But have a read of my - and other great social professionals' thoughts below 😊
What is the best practice for long-form video content in PR? Elizabeth Howlett asked this question to PR professionals recently, but I’d be interested to hear even more opinions. Recent research by Billion Dollar Boy suggests that popularity for shorter videos may be waning, as demand for long-form video has jumped in the last 12 months. The study found that 49% of UK and US marketers surveyed are investing in long-form video content, and indicated that increased advertising spend in long-form content – including blogs, livestreams, podcasts, newsletters and substacks – has pushed 64% to increase production of long-form content, with 72% planning to do so over the next year. Take a look at what PR professionals thought about this rise in popularity here: https://lnkd.in/eciKaJCD Thanks to Parth Depala, Daniel Blank, Stephanie Shaw, Catherine Bayfield, Josh Boot and Thomas Walters for their thoughts on this.
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#WritingForHumans: The KISS Principle for content creation. Creating #content that simplifies complex technology for a company's key audiences -- including the #media -- can often be one of the greatest challenges when writing for public relations and digital marketing. This often involves hearing from multiple client voices in order to come to your own fuller understanding of the technology. Only then can you create content that delivers that simplicity to others -- no matter what #communications platform you choose. Keep It Simple Stupid (KISS) is very often the very best advice. #publicrelations #pr #writing #digitalmarketing #contentstrategy #contentcreation
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In today's crowded media landscape, your brand cannot stand out through traditional PR tactics alone. The call for measurable results is louder than ever before. Here are 5 ways you can use content marketing to supercharge your PR campaigns well into 2024 and beyond. (Elsie Oliver) https://hubs.ly/Q02W59DK0 #PR #PRcontent #ContentMarketing #PRtips
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