Why Koo shut shop after $50M failure

View profile for Pushkar Singh
Pushkar Singh Pushkar Singh is an Influencer

Helping founders build outstanding businesses, Check out our podcast – Building in India.

Who would invest in founders who have wasted $50M? Koo, an Indian microblogging platform, recently shut shop after raising $50M in capital. Everyone has their views on why Koo failed. IMO, the biggest reason behind its failure was a lack of PMF (Product Market Fit). Koo spent much money on marketing and didn’t build a product people wanted. It kept harping on nationalism, a Twitter for Indians, made in #India. This approach failed. However, this doesn’t mean Koo’s founders aren’t smart or intelligent. I wrote in an earlier post that we shouldn’t be surprised if Koo’s founders raise fresh capital for a new startup. To many of us, this might seem grossly unfair. Millions of smart, hardworking founders are struggling to raise capital while investors are backing failed founders who have wasted millions of dollars. How is that fair? It confirms the widely held belief that the #venturecapital industry is broken and corrupt where a few people with the right connections get all the capital while others don’t see a dime. It shows that the VC industry is a closed group, a cabal where who you know matters more than anything. While these are just complaints, most people who criticise VCs don’t understand how startup investing works. VCs welcome failures. They embrace them because they know failures are inevitable. When VCs invest in 20 #startups, they know 15 will fail. The goal is to invest in startups that can give them a 100x return. Failures are part of the game. They are unavoidable. The aim is to back founders who can build such 100x return companies. Hence, failures are not looked down upon in the VC industry. It’s similar to the American culture where society appreciates the people who take risks, and it easily accepts personal bankruptcies that result from this risk-taking approach. There’s no taboo in failing in the USA and the VC industry. I’m sure Koo’s founders have learnt from their mistakes. It’s an expensive mistake and not everyone is so lucky to have this luxury to spend $50M on their education. ;) However, most VCs will back Koo’s #founders because these founders know how to raise capital and they know how to not build and scale tech companies. Their past failures have improved their chances of future success. In the VC industry, Failure is Good.

  • text
Pravinn Gupta

Building Ant Mascot for Leaders | B2B | Fintech | SaaS | Engagements | Loyalty | Accoladez | Rewards

8mo

Daag acche hain 😅 - Kind of ? Pushkar

Pramod Srinivasa

Building the next generation fintech SaaS.

8mo

Pushkar Singh curious infact, if a VC knows 15 will fail - why invest? Aren't they accountable to their investors?

Rajiv Dogra

Competitive Intelligence | Market Intelligence | Market Developement | Sales | Partner Enablement | Social Media Marketing | Business Excellence

8mo

other's money, my mistake and my learning is just awesome 😊

Actually, failure is success in progress. Some of the many misconceptions that are taught in Indian Education & Social System.

Vishal Powale

BFSI | Enterprises Solution Selling | Opinions Expressed are Personal | Author

8mo

All the Best

Like
Reply
Navneet Kumar

38+ Successful Years Leading an amazing team which has a great mission to improve health of millions through Profitable Pharmacies. Pharmaplus Network 8.5K+ Retail Pharmacies Network in India

8mo

This proves that the points which take years of founders to become attractive in the pitchdeck are really not as important as it is considered by the startups The fact is that now KOO team understands the game and its tricks very well- like how to find a niche, evaluate an opportunity as scalable and finally sell its story to the VC. I wont be surprised if they attract over 100 Mn valuation for their next venture. Importantly, their failure to keep their promises will definitely remain a negative factor in future but their strong connections with 12% service charges hungry middlemen in Balgalore will help them sell this as - Who does not fail Best wishes

Nischal Kumtakar 💎

CRO l India Biz Leader l Digital Ad Sales/AdTech/AI I Mobile/CTV/OTT/TV/Print I BizOps/PnL Mgmt l Specialised in driving revenue growth of USD 45 M+ ARR by leveraging Data Analytics and smart GTM, CRM & ROAS strategy.

8mo

Interesting read

Like
Reply
Ankit S.

Leading Vision and Strategy at Trustopay

8mo

Failure is a tough teacher, but it shapes resilience. While VCs take harder risk, Koo's story reminds us that true innovation comes from understanding what users truly need, not just chasing trends. Let's celebrate founders who learn, grow, and build products that truly make a difference.

Like
Reply
Amit Raj Gogia

VC Enthusiast|Stanford Consultant|Advisor Loyal VC|MentorT-hub, Masters Union, SBC,Alchemist|Shark tank|2X Founder|VC Lab |Venture Scout LvlUP, GoAhead,Outlander|IIHMR,Medela, BILT, Guardian, Royal Canin, GSK, Sanofi|MDI

8mo

Absolutely agree ~ These are signs of ecosystem maturity as in the Bay Area👏🏼

See more comments

To view or add a comment, sign in

Explore topics