Rapti Gupta’s Post

🚀 Did You Know? In 2024, businesses leveraging AI marketing tools like Intellsys.ai experienced a 33% reduction in Customer Acquisition Cost (CAC) and a 70% increase in conversion rates. 🎯 Introducing Intellsys.ai: Your Game-Changer in AI Marketing Intellsys.ai by GrowthJockey is more than just a marketing tool; it's a revolutionary AI-driven platform designed to optimize every aspect of your marketing campaigns. From precision targeting to advanced data analytics, Intellsys.ai empowers businesses to achieve unparalleled efficiency and ROI. 💡 Why Intellsys.ai is a Must-Have: Improved Targeting Accuracy: With a 39% increase in audience targeting effectiveness, Intellsys.ai ensures your marketing messages reach the right audience, boosting engagement and conversion rates. Optimized Ad Spend: Harnessing machine learning, Intellsys.ai streamlines your budget allocation, driving higher returns with less investment. Enhanced Campaign Performance: Businesses using Intellsys.ai report a 55% increase in click-through rates (CTR), thanks to data-driven optimizations that resonate with target audiences. 📊 The Power of Data Visualization: Intellsys.ai excels in transforming complex data into easy-to-understand insights. Customizable dashboards and dynamic visualizations allow marketers to make informed decisions at every step. This results in faster campaign launches and a 78% improvement in ad acceleration. 🤝 Empowering Small Businesses: Intellsys.ai isn’t just for large enterprises. It offers small businesses the tools to compete on a larger scale, providing actionable insights and automated processes that level the playing field. 🌟 Achieve More with Intellsys.ai: 70% increase in conversion rates (CVR) 55% increase in click-through rates (CTR) 78% improvement in ad acceleration 📖 Reading Time: 5 minutes 👉 https://lnkd.in/dE7ayJA2 #AIMarketing #CampaignEfficiency #GrowthJockey #DigitalTransformation #MarketingInnovation

At the Advertising Research Foundation (ARF) Marketing Analytics Accelerator last month, John Fix, 30-year vet of P&G, joined me to discuss how AI-powered multi-touch attribution (MTAi) shows the promise of revolutionizing how marketers understand the digital touchpoints and stops on customer journeys, from awareness to purchase. Traditional multi-touch attribution (MTA) has been essential to marketing analytics, but going into 2025, these legacy approaches all suffer from several weaknesses.   Here’s a quick recap of my presentation:   The Problem with Legacy MTA • Assumes correlation = causation (a post hoc fallacy): “We had a conversion, so the last thing they saw must have been the cause!” • Ignores non-converting customer behavior: “Yeah, but that last thing they saw is much more often followed by no action.” • Fails to account for timing, sequence, and context in customer interactions: "Using search at the start of a journey has different motives and needs than those for using search late in the game.”   Why AI-Powered Attribution? Our brand-new model -- MTAi -- leverages advanced machine learning to analyze the full journey, offering: • Accurate predictions (in real-world use cases): predict future touchpoints, not simply match the past. • Individual-level insights for personalized campaigns: advanced model estimates different drivers for each person • Dynamic budgeting based on spending effectiveness: not costless search volume and email. In test datasets: • MTAi predicted conversions with over 90% accuracy, both in training and holdout data. • MTAi showed that email targeting based on individual prediction of timing of future purchasing, rather than traditional approaches, leads to smarter, smaller campaigns with higher impact. • MTAi uncovered optimal touchpoint sequences, boosting ROI across channels.   For Marketers, like the rest of life, timing, targeting, and order matter. Our new approach, MTAi isn’t just about understanding what worked but predicting what will work—saving resources and maximizing impact.   Going into 2025, we will be integrating offline channels and real-time optimization into MTAi for an even more comprehensive view of the customer journey. Stay tuned. 

Check out Steven Cohen's recap of his presentation at the 2024 Advertising Research Foundation (ARF) Marketing Analytics Accelerator 👇

🚀 The world of digital marketing is undergoing a major transformation thanks to AI tools! These innovative technologies are not only automating repetitive tasks but also empowering businesses to forecast trends with remarkable accuracy. By utilizing platforms such as HubSpot and ActiveCampaign, companies can design highly targeted campaigns that resonate with their audience, all while freeing up time for strategic planning and creativity. Embracing these advancements means staying ahead of the competition and delivering exceptional customer experiences. Let's harness the power of AI to elevate our marketing game! #AIMarketing #Efficiency #DigitalInnovation #MarketingAutomation #DataDriven #FutureOfMarketing #BusinessGrowth #CustomerExperience #CreativeStrategy #MarketingTrends #TechInMarketing #AIRevolution

🚀 Building a Winning Marketing Strategy with AI 🚀 Creating a strong marketing game isn't built in a day—just like Rome! But with AI, we’re unlocking strategies that deliver results faster and smarter. Here’s a breakdown of effective steps, along with top AI tools to streamline each one. 1️⃣ Research & Planning Knowing your audience and competition is half the battle. 🔹 Audience Analysis: Surveys, focus groups, and personas. 🔹 Goal Setting: Measurable objectives (e.g., 30% traffic increase). 🔧 AI Tools: SparkToro (Paid) – Audience insights on interests & habits. AnswerThePublic (Free) – Real questions your audience is asking. 2️⃣ Content Creation & SEO Optimization Quality content is key, and AI is leveling up creativity and SEO. 🔹 Content: Blog posts, video scripts, and visuals. 🔹 SEO: Keyword research and on-page optimization. 🔧 AI Tools: ChatGPT (Free/Paid) – For content ideation and draft writing. SurferSEO (Paid) – SEO-optimized content in no time. 3️⃣ Social Media & Influencer Marketing Amplify reach through tailored posts and influencer partnerships. 🔹 Campaigns: Plan posts, stories, and engagement. 🔹 Influencers: Collaborate with like-minded influencers. 🔧 AI Tools: Lately (Paid) – AI-driven social media content creation. Influencity (Paid) – Find influencers who match your brand. 4️⃣ Email Marketing & Automation Automate and personalize to connect effectively with your audience. 🔹 Email Campaigns: Segment and personalize for each audience. 🔹 Automation: Welcome flows and re-engagement emails. 🔧 AI Tools: Mailchimp (Free/Paid) – Personalization and workflow automation. Seventh Sense (Paid) – AI timing optimization for email sends. 5️⃣ Community Building & Partnerships Create value-driven communities and strategic partnerships. 🔹 Online Communities: Groups on Facebook, LinkedIn, etc. 🔹 Customer Feedback: Use feedback to fine-tune strategies. 🔧 AI Tools: Mighty Networks (Paid) – Build and engage your online community. Google Forms (Free) – Collect insights from your audience. 6️⃣ Analytics & Continuous Improvement Make data-driven decisions by continuously refining strategies. 🔹 Review KPIs: Track progress against goals. 🔹 Adapt: Learn from insights and adjust strategies. 🔧 AI Tools: Google Analytics (Free) – Website performance insights. HubSpot (Free/Paid) – In-depth marketing and sales analytics. Results take time, but with AI in your corner, efficiency is the name of the game! 💪✨ #marketing #digitalmarketing #AI #marketingstrategy #contentmarketing #socialmedia #emailmarketing #communitybuilding #analytics Publicis Groupe Omnicom Media Group Google Prime Video & Amazon MGM Studios Gartner Apple Amazon The Coca-Cola Company Nike Toyota Motor Corporation

🌟 How AI-Powered Marketing is Revolutionizing Campaigns in 2024 (And How We’re Helping Brands Scale Faster) 👇 In 2024, AI is not just a tool; it’s the driving force behind the future of marketing. Businesses that are embracing AI are not just keeping up with trends—they’re leading the way, leveraging data and automation to create smarter, more effective campaigns. Here’s how AI is completely transforming digital marketing: 🎯 Precision Targeting Like Never Before AI allows brands to reach the right audience at the right time, with personalized content that resonates deeply. Gone are the days of generalized targeting—AI helps deliver ads and messages that convert. 🔮 Predictive Analytics: Anticipating Customer Behavior What if you could predict who’s most likely to convert? AI’s predictive power allows businesses to adjust their strategies before customers even make a move, ensuring the highest chances of success. ⚡ Real-Time Campaign Optimization The days of waiting days for data are over. AI enables instant adjustments—whether it's tweaking visuals, changing a call-to-action, or adjusting bids—ensuring campaigns are always at their peak performance. 💬 24/7 AI Customer Engagement AI-powered chatbots and assistants provide customers with real-time engagement, nurturing leads and closing deals 24/7, ensuring your business is always present, even when you’re not. 🧑💼 Scalable Personalization Personalization is key, but doing it at scale can be a challenge. AI enables businesses to deliver highly tailored experiences to thousands of customers without losing the personal touch. 🔄 Smarter A/B Testing AI doesn’t just run A/B tests—it automates them, analyzes results in real-time, and pushes the best-performing variations to the top. This means faster results and smarter decisions. 💰 Maximizing ROI with Precision AI ensures that every dollar spent is used as effectively as possible, maximizing returns and cutting out waste. Smart spending + smarter results = a formula for sustainable growth. At Surya Digital Solution (SDS), we’ve helped numerous brands unlock the full potential of AI-powered marketing—whether that’s through smarter targeting, predictive analytics, or real-time optimization. The future is here, and we’re helping businesses scale faster and smarter than ever before. Ready to see how AI can transform your marketing? Let’s connect and discuss how we can help you reach your business goals with AI-driven insights and strategies. #MarketingInnovation #PerformanceMarketing #DigitalTransformation #GrowthHacking #BrandStrategy #2024Trends

This post from Drew Neisser of CMO Huddles hits on a critical challenge for modern CMOs: the struggle to align marketing measurement with the complexity of today’s B2B buyer journeys. I’ve seen firsthand how multi-touch attribution can oversimplify the buyers journey. While first-touch attribution might provide quick answers, it often fails to account for the many nuanced influences that shape purchase decisions. Focusing on broader metrics like brand health, customer satisfaction, and brand velocity provides a much clearer picture of long-term impact but often requires a significant mindset and metrics shift across the business. How are others in the marketing space addressing these attribution challenges and evolving their KPIs for 2025? I'd love to hear your insights!

Check out this insightful post I shared on SDS's page about how AI is revolutionizing marketing in 2024 AND SOON IN 2025! It's a game-changer for businesses looking to scale smarter and faster. From precision targeting to real-time optimization, this technology is reshaping the way we think about marketing. If you want to stay ahead of the curve, this is a must-read. Let me know your thoughts!

How AI is Revolutionizing Digital Marketing 🤖🎯 Digital marketing has always been about reaching the right audience at the right time with the right message. But with the integration of Artificial Intelligence (AI), the game has changed entirely. AI isn’t just making marketing smarter—it’s transforming how businesses engage with customers. Let’s explore how AI is revolutionizing digital marketing, with real-world examples. 1. Predictive Analytics for Smarter Campaigns AI-powered tools analyze historical data to predict future trends and customer behaviors, allowing marketers to make data-driven decisions. Spotify: Utilizes AI for its "Discover Weekly" playlist, which predicts and curates music users are likely to enjoy, driving user loyalty. Google Ads Smart Bidding: AI optimizes bidding strategies in real-time to maximize campaign ROI based on user intent signals. 2. Chatbots and Conversational AI AI-powered chatbots provide 24/7 customer support and enhance user engagement. Sephora: Uses chatbots on platforms like Facebook Messenger to offer beauty advice, product recommendations, and appointment booking. H&M: Implements chatbots to assist customers in finding outfit ideas and store availability, streamlining the shopping journey. 3. Content Creation and Optimization AI tools generate and optimize marketing content more efficiently. HubSpot’s Content Assistant: Helps marketers draft emails, blogs, and social media posts with AI-based suggestions. Grammarly: An AI-powered writing assistant that ensures content is clear, concise, and engaging, enhancing brand communication. 4. Programmatic Advertising AI automates ad buying to target the most relevant audience. The New York Times: Uses AI-driven programmatic advertising to segment audiences and deliver tailored ad experiences, increasing ad engagement. Coca-Cola: Leverages AI to create dynamic, data-driven ads personalized for different demographics and regions. 5. Social Media Insights AI analyzes social media data to provide insights into consumer sentiment and trends. Sprout Social: Uses AI to offer brands a better understanding of audience engagement and optimal posting times. TikTok: Employs AI to recommend trending content and target users with personalized ads. AI in digital marketing is not just about efficiency—it’s about creating meaningful, data-driven connections with customers. As AI tools continue to evolve, marketers will be empowered to innovate faster, engage deeper, and achieve better results. Which AI tools have you found most effective in your digital marketing strategy? Let’s discuss how AI is shaping the future of marketing and share insights to help each other grow in this exciting, ever-changing landscape! 🚀 #ArtificialIntelligence #DigitalMarketing #AIinBusiness #MarketingInnovation #CustomerExperience #TechTrends

Using AI for property marketing 🤖 I've been trying to avoid discussing AI 🤖 for marketing because LinkedIn is already saturated with tech talk. However, I've recently realized that many people still aren't leveraging this new technology. So, in this post, I'll attempt to explain it in simpler terms to make it more accessible. Incorporating AI into your marketing strategy can significantly enhance your understanding of the target market and improve campaign effectiveness. Let’s explore how you can leverage AI for market analysis: 1. Audience Segmentation: - Traditional audience segmentation can be time-consuming and rely on broad categories. AI, however, dives deep into data to segment audiences based on unique behavior patterns, interests, and demographics. - By using advanced algorithms, AI enables hyper-targeted marketing strategies. For instance, instead of targeting all women aged 30-35 interested in fashion, you could zero in on those who prefer sustainable brands and shop online during lunch breaks. - Benefits of targeted marketing through audience segmentation include improved engagement, increased conversions, and efficient resource allocation. 2. Optimizing Campaigns with AI Insights: - AI tools can unravel patterns and insights from data. By understanding customers at a granular level, marketers can deliver highly targeted messages that resonate with each segment. - Predictive analytics on customer data, performed by AI, generates insights about future customer behavior. It suggests personalized content and spots patterns in large datasets for marketers to act on. 3. Automating Routine Tasks: - AI can handle repetitive tasks such as data entry, lead scoring, and social media posting. This frees up human resources for more strategic activities. - Automation ensures consistency and reduces the risk of errors. 4. Real-Time Insights: - AI provides real-time data analysis, allowing marketers to adapt quickly to changing customer needs. - By monitoring trends and customer behavior, you can make informed decisions promptly. 5. Personalization and Hyper-Segmentation: - AI enables personalized experiences by tailoring content to individual preferences. Dynamic content recommendations based on user behavior enhance engagement. - Hyper-segmentation allows you to create highly specific campaigns for niche audiences. 6. Content Creation and Optimization: - AI can assist in generating content, optimizing headlines, and suggesting relevant keywords. - It analyzes performance data to refine content strategies. 7. SEO Performance Boost: - AI helps identify keywords, optimize website content, and improve search engine rankings. - By understanding search intent and user behavior, you can tailor your SEO efforts effectively. Incorporating AI into your marketing strategy empowers you to make data-driven decisions, enhance customer understanding, and stay ahead in a dynamic market landscape. #marketing #propertymarketing