Raymond Johnston 🥊’s Post

I'm back with some fire ads baby. Here are three statics from the weekend that grab attention exceptionally well: 1️⃣ All About Vibe: Shock Value  ↳ The unexpected concept of a custom pet pillow creates immediate intrigue and amusement.  ↳ The image of the woman holding the pillow and her phone with matching visuals emphasizes how personalized the product is. It’s quirky, memorable, and feels like a conversation starter.  ↳ The headline "Custom Pet Pillow Perfect Holiday Gift" ties the unique product to gifting, making it seasonally relevant.  ↳ The vibrant colors and cheerful background align with the holiday theme, amplifying its appeal.  2️⃣ Recess Pickleball: Relatability  ↳ The headline "Want to play pickleball with us?" feels personal and conversational, directly engaging the audience.  ↳ By using a familiar, friendly question, it taps into the growing popularity of pickleball and feels like an invitation rather than a sales pitch.  ↳ The product imagery is simple yet effective, with the paddles and balls clearly displayed.  ↳ The clean design and clear pricing ("The complete set for $88") make it easy for viewers to quickly understand the offer.  3️⃣ TEN$CARTS: Clear Pricing  ↳ The prominent price callouts (“$10 EACH”) are bold and attention-grabbing, emphasizing affordability.  ↳ Placing the pricing alongside the vibrant product packaging adds visual clarity and enhances perceived value.  ↳ The icy blue background with water splashes adds a dynamic, refreshing vibe that complements the flavors showcased (Watermelon OG & Dragon Fruit).  ↳ It’s visually exciting and makes the ad pop, encouraging clicks and purchases.  Found this useful? Like, follow, and repost ♻️ so others can too!  ps. struggling with creative bottlenecks? We can help.  

We tested 2 different desires for a brand. One made $270, the other made a profit of $50,000 This is why one desire worked so well and the other didn’t The Desire That Made $270: → Was saturated to the point where people stopped relating to it → It failed to tap into strong emotional triggers → Weak desire led to a weak angle On the other hand… The desire that made $50k: → It tapped into a fresh desire that people had but very few brands talked about → Leveraged deep emotional triggers that truly resonated. → Using a “Not-so-saturated” desire made it more noticeable and engaging → It led to a great hook, as it drove curiosity If you're in a saturated niche, you need to check whether the desire you're targeting is overused. Choosing the right desire is the first step to a winning ad. ------------ P.S. Tired of seeing no results in your ad account? Book a call from the website: https://lnkd.in/gEuJyDRY Let's make you some killer psychology-based creatives this Q4

I've been watching a lot of ads lately, and it got me thinking about how they use emotions to sell products. You’re flipping through channels one evening, and an ad comes on. It’s for a new security system. The narrator's voice is calm yet urgent, and the scenes show families peacefully sleeping while the system keeps them safe. Suddenly, it hits you: “If I don’t get this, I might regret it later.” That’s fear in action. Companies use it to make us realize the cost of not acting. Next, you see an ad for a luxury car. It’s sleek, powerful, and parked in front of a beautiful mansion. The tagline reads, “For those who know they’ve made it.” You think, “Wow, owning that car would make me feel accomplished and smart.” This is pride. It gives us a reason to feel good about our choices. Then there's shame, which is a bit tricky. No one likes feeling ashamed, but it can be a motivator. Remember that fitness app ad? It subtly reminds you of your New Year’s resolution that you didn’t keep. The message? “Don’t make the same mistake again. Get back on track.” It’s about pushing us to do better without making us feel too bad. Just like fear, Pride and shame they also use other emotions like envy, altruism, and greed – These play a huge role in how we make buying decisions. It’s fascinating to see how cleverly they are dragged into different ads. Have you ever noticed these emotional triggers in ads or sales pitches? How do you think they impact your buying decisions? I’d love to hear your thoughts! If you share my passion for tackling design and business challenges, consider following me, Nomeshwari Reddy. In return, I guarantee engaging case studies. Let’s connect and explore the world of design together! 👩💻🚀

With Father's Day around the corner, I wanted to break down a cool ad, and The Ridge nailed it with this one. Let’s break down why this ad works so well and what makes it a great example for your campaigns.👇 Why This Ad Works: Clear Value Prop: "Get 20% OFF Ridge Ring Sets during our Greats Sale." The offer is front and center, immediately grabbing attention with a significant discount. Detailed Benefits: The ad breaks down what each ring set includes with checkmarks for clarity: ✔️ 2 Rings: Metal & Silicone ✔️ 2x FREE Replacements ✔️ Lifetime Guarantee Risk-Free Offer: Free shipping, returns, and a 99-day risk-free trial make it a no-brainer for potential buyers, reducing purchase anxiety and boosting confidence. Emotional Appeal: The text message snippet adds a personal touch. It’s relatable and tugs at the heartstrings by suggesting a gift that says, "You deserve so much better." It’s not just a product - it’s a thoughtful upgrade. Strong Visuals: The image of the rings is sleek and professional, showcasing the product in a way that highlights its quality and style. Clear Call to Action: "Upgrade his ring this Father’s Day SALE" with the discount prominently displayed reinforces the urgency and importance of the occasion. Psychological Tactics: Scarcity and Urgency: Highlighting the limited-time nature of the offer ("Happening now | 20% OFF") creates a sense of urgency, encouraging immediate action. Social Proof: The personal text message implies that others are buying and recommending the product, leveraging social proof to build trust and credibility. Lessons for Your Campaign: Highlight Benefits: Clearly outline what the customer gets with their purchase, not just features but benefits. Reduce Risk: Offer free shipping, returns, and trial periods to ease the decision-making process. Create Urgency: Emphasize limited-time offers to prompt quicker decisions. Emotional Connection: Use relatable scenarios to connect emotionally with your audience. 👇 Ready to take this Father’s Day ad creatives to the next level? Check out GetAds latest Ad Pack (link in comments) for more inspiration and see how you can create ads that connect and convert! _____ #GetAds #FathersDay #MarketingTips #AdInspiration #AdCreatives

You’ve got 5 seconds. Guess the brand.  1… 2… 3… 4… 5. Now, retrace your steps. There’s a: Baby  Red ‘&’  Red ‘&’ between a cow and a gate Why does this ad work? Well, for one, it requires a little bit of thought to solve. And it trusts you’re capable of solving it. It also uses a “hardwired” emotional symbol: the happy baby.  Because if you want your brand to come to mind before your competitors, you need your message to stick.  And for your message stick, it’s usually a good idea to evoke emotion in one form or another. Emotional triggers like this are like a conceptual shorthand. They reap similar rewards in less time. And that’s never a bad thing in advertising. For the full analysis of this ad, click the link below. #adsfromthepast

Here’s How We Created a Mattress Ad That Tells a Story 👇 When we were asked to create a mattress ad, we didn’t just focus on the product — we focused on the problem it solves for buyers: comfort and quality sleep. With that clear direction, we built a plan to craft a visual story that would resonate with the audience. Through collaboration and creative thinking, we converted a simple ad into a compelling message that built trust and connected with viewers. Sure, you can find any agency to create an ad. But we’re about more than just making ads. We help you tell your product story to real people in ways that connect. Take a peek at the ad and enjoy some behind-the-scenes process of how we brought it all together. Have an idea for your next campaign? Let’s make it happen! We’d love to help. Reach out to us here or through http://madeby.tv/contact

Your potential customers can click on your ad, spend time on your site, and still walk away without making a purchase. You’ve caught their attention, but something’s missing—a reason to truly care about what you’ve shown them. They need a reason to love your product, to share it with their friends and family, to feel that it’s not just an option but the choice. They want to see how your product fits into their lives and makes it better. So, shape your ad copy into a simple, heartfelt reminder of how your product can make a real difference in their everyday moments.

Think Outside the Box ! This post is meant specifically for agencies, so if you are a brand, please keep scrolling. My fellow ad people (now since the brands are gone), raise your hand if you’ve ever heard “Think outside the box” in a client brief and immediately wanted to jump inside the box—so you could scream in peace. Picture this: It’s Valentine’s Day season. The brief drops in your inbox. It reads, “Make it crazy, romantic, out of the box, and viral!” Viral? Of course! Let me just call the internet and pre-order 2 million likes by Friday. Kya? Budget sirf 1 million likes ka hai? No problem. Ho jaayega. We’ve all been there. BUT WHAT DOES 'OUTSIDE THE BOX' EVEN MEAN ? One of my mentors taught me something very important. “Swapnil, there is no box. The box doesn’t exist. So how can you be outside or inside of it?” In the real world, 'outside of the box' could mean anything from a flash mob at a petrol pump to a goat skydiving with the brand's logo on its belly. And unless we’re targeting the “extreme goat lifestyle” demographic, how is this helping anyone? Here’s the harsh truth: “Think outside the box” isn’t a strategy—it’s the client’s way of saying, “We don’t know what we want, but you figure it out.” No direction, no intention, just 'vibes'. Creativity thrives on clarity, not cliches. But what do we get instead?  Buzzword confetti thrown at us with a side of “go viral” and a sprinkle of “viral hona chahiye.” So, my ad warriors, let’s unite. Share your vaguest briefs. Let’s laugh, cry, and bond over the madness. Maybe even start a support group. We’ll call it: “Therapy Inside the Box.” I’ll bring the chakhna.

Use this #midjourney prompt to recreate the ad image I created 🔻 Use case: Whole Foods Market Theme: 'City's New Diet Plan: Guilt-Tripping Motorists at Every Intersection' Prompt: The image shows a yellow traffic light with two illuminated sections. The top section displays a red light in the shape of a cheeseburger with distinct layers visible. The bottom section shows a green light in the shape of broccoli. Both food shapes are created using a pixelated or dotted light pattern within their respective circular lights. The traffic light is mounted on a black pole. Studio setting. Fashion lighting. Background is light blue --ar 4:5 --seed 100 --quality 2 --style raw --cref https://lnkd.in/eH5e79C9 --cw 0 --stylize 150 --v 6.1 𝗛𝗲𝗿𝗲'𝘀 𝗵𝗼𝘄 𝘁𝗼 𝗿𝗲𝗰𝗿𝗲𝗮𝘁𝗲: 1. Copy the prompt and paste it into Midjourney. 2. LinkedIn might change the Midjourney links in the prompt. 3. Make sure you put the links in a browser and copy from there. 4. When copied, hit Enter on your keyboard and wait for it. 5 Use Vary Subtle or Strong to make it your own. ♻️ Share with an AI-curious friend who needs to eat veggies today. 𝘐'𝘮 Zach Soijo, 𝘢𝘯 𝘐𝘛 & 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘵𝘳𝘢𝘪𝘯𝘦𝘳. 𝘐 𝘤𝘳𝘦𝘢𝘵𝘦 𝘧𝘶𝘯 𝘮𝘰𝘤𝘬𝘶𝘱 𝘢𝘥 𝘪𝘮𝘢𝘨𝘦𝘴 𝘸𝘪𝘵𝘩 𝘔𝘪𝘥𝘫𝘰𝘶𝘳𝘯𝘦𝘺. 𝘛𝘰 𝘪𝘯𝘴𝘱𝘪𝘳𝘦 𝘮𝘦𝘥𝘪𝘢 𝘣𝘶𝘺𝘦𝘳𝘴, 𝘢𝘥𝘷𝘦𝘳𝘵𝘪𝘴𝘦𝘳𝘴, 𝘢𝘯𝘥 𝘤𝘳𝘦𝘢𝘵𝘪𝘷𝘦𝘴. Create your first fun ad image today. 📌 𝗡𝗼𝘁 𝘀𝘂𝗿𝗲 𝘄𝗵𝗲𝗿𝗲 𝘁𝗼 𝘀𝘁𝗮𝗿𝘁? 1. Go to https://midpost.it 2. Get access to my free library and quick-start guide. 3. Follow me ( Zach Soijo ) to never miss a post. 𝗡𝗲𝗲𝗱 𝘁𝗵𝗶𝘀 𝗮𝗱 𝗶𝗺𝗮𝗴𝗲 𝗶𝗻 𝟰𝗞? ↳ Get it for free. ↳ DM me.

I know it's hard to read all of this type, but so worth it! 👀 They packed a LOT of info into one full page ad. I've got this 1940's era ad framed since there's something so adorable about it. If Borden Hemo still existed, I'd buy it. Yes, they expressed the nutritional value and low cost of the drink mix. 🍶 But they also clearly understood WHO they were talking to. Their primary audience is moms -- with a secondary audience of kids who will bug their moms to buy it. The Borden cow 🐮 family (one of the most iconic ad icons) appeared in a series of ads and merch for Hemo. The ads focused on showing how much energy the cow kids got from one serving. They used cartoon-y, comic book sort of illustrations and a storytelling format throughout the campaign. They kept the language casual, upbeat and loving, playing off family stereotypes like a nagging husband and chatty, caring mom. The typeface and colors are aligned with the logo and extend throughout the campaign. Borden had (and still has) the bucks to do focus groups and other extensive market research. But smaller businesses can look like a bigger brand by paying close attention to why every single choice is made, from the colors you use, to your tone and imagery. By understanding who you're talking to, you're more effectively marketing to your ideal client. We're here to help you roll nothing but strikes when you're ready to score big with your marketing. 🎳 If you're interested, here's a link to more Borden's memorabilia, along with fun facts on exactly how many kids Elsie and Elmer had: https://lnkd.in/ej8nbu_d #marketing #marketingagency #fractionalCMO #fractionalmarketingdepartment #marketingteam #fractionalmarketing #idealcustomer