The Generalist’s Post

"When a consumer values shift intersects with a tech shift, generational companies are built." Kirsten Green's insight explains how Forerunner identified unicorns like Glossier, Oura, and Chime long before they became obvious to the market. She's now watching the intersection of two powerful forces: 🔹Consumers craving "proactive measures" as they become CEOs of their own lives. 🔹AI creating unprecedented personalization and anticipatory capabilities "It is no longer a stretch of the imagination to envision a thoughtful, interactive co-collaborator for managing your taxes, investments, and savings, or making intelligent recommendations about your nutrition, strength, and longevity." Our latest piece shares the frameworks Kirsten uses to identify these intersections before they become mainstream. 🔗 https://lnkd.in/eCHMFKj5