Rich Taylor’s Post

What’s Your Authentic Story? 📖 Every brand has a story. Sadly, few tell it well. Despite investing a lot of time, money and resources in marketing, I see so many businesses and brands who have terrible advertising. The kind that is just a dry list of facts that proclaim why a brand is great. Or is filled with gimmicks to grab attention for attention’s sake.  In Authenticity, we show business owners, and other marketers, how to tell a more meaningful, memorable, and genuine story that will cut through the noise and connect with customers on a deeper, more emotional level. Why learn about Authenticity? It’s packed with simple, actionable advice for real-world results.  It’s full of real-life examples of brands who’ve succeeded (and failed) at authentic marketing. It offers practical tools for business owners, marketers, and anyone interested in building a brand that lasts. If you’re tired of marketing that feels forced and disconnected, Authenticity is the antidote. 📚 Get your copy of Authenticity now! Coauthored with Mark Toft and Jay Sunny. https://lnkd.in/eCgiJrs #BrandStory #MarketingStrategy #AuthenticityInBusiness #BrandingTips #Entrepreneur 

Is Your Personal Brand as Heroic as Iron Man's? Small business owners, listen up: Imagine walking into a room and commanding instant attention - not because you're loud, but because you're unforgettable. Just like Tony Stark - the billionaire, genius, playboy philanthropist who moonlights as Iron Man, the world's most advanced superhero. What makes him so captivating, beyond the cool tech and epic fight scenes? It's his unshakable personal brand. Whether he's giving a press conference or saving the planet, Tony Stark is unmistakable. Everyone knows his name, his story, his unique value proposition. In the world of SMEs, being just another local business won't help you stand out. You need to be the Tony Stark of your industry - an unmistakable authority that cuts through the noise. Your size isn't a limitation - it's your superpower. But only if you know how to leverage it. Here's a 3-part plan inspired by the one and only Iron Man: Act I: Build Your Unforgettable Base ▪ Update your profile to make an instant impression ▪ Connect with 50 key players in your network ▪ Engage daily to raise your visibility Act II: Gain Unstoppable Momentum ▪ Post 4-5 times per week with bold, experimental content ▪ Respond to every comment to spark conversations ▪ Identify your signature topics and OWN them Act III: Become an Irreplaceable Authority ▪ Collaborate with other experts to cross-promote ▪ Analyze your top-performing content and double down ▪ Position yourself as the go-to resource in your niche Ready to upgrade your personal brand from sidekick to superhero? Small business owners: Your unique story is your biggest competitive advantage. Let's unlock your personal branding superpower. #SmallBusinessMarketing #PersonalBranding #EntrepreneurLife

Whether you are a professional aiming to climb the corporate ladder, an entrepreneur building a business, or an individual simply navigating social media, your personal brand is an asset that requires careful cultivation and protection.

Where to start? 🤔😩 Bonjour, Feeling overwhelmed with the idea of marketing your brand? You're not alone! But guess what? You don't need to be a marketing guru to make a splash. It's all about being authentically YOU! Introducing my FREE guide: Authentic Visibility - A guide on marketing yourself with confidence 🚀 In this guide, I show you how to shine bright across marketing platforms by simply being yourself. No more cookie-cutter strategies or trying to fit into someone else's mold. It's time to embrace your unique voice and attract clients YOUR way. Ready to turn heads and make waves in your industry? Grab your FREE copy now and start effortlessly attracting clients with authenticity! 💼💫 (link in the first comment) #authenticmarketing #femaleentrepreneurs #bevisiblebeyou #personalbrand Eimear Draper

Building credibility as an entrepreneur is a multifaceted journey filled with challenges. By addressing these common issues head-on, entrepreneurs can establish and maintain a solid foundation of credibility that paves the way for success. With dedication, resilience, and a proactive approach, you can enhance your reputation, foster trust, and ultimately thrive in your entrepreneurial endeavours. Be sure to stay updated with weekly articles on building your personal brand, marketing strategy, positioning, public relations, and more through the free resources available on my website. Don’t miss out on valuable insights that can help you navigate your entrepreneurial journey and elevate your brand. https://lnkd.in/gG7AKGuR #personalbranding #network #personaldevelopment #publicrelations

All the busy entrepreneurs in the house! Here's why your brand doesn't sound 'personal' at all! → Your brand strategist relies 'on one size fits all' tactics! I come across multiple entrepreneur profiles where there is: - Complete mismatch of tone - No trace of brand uniformity - Confusion because of multiple messages - Clash of ideas and personality - No strong personal presence "Why does this happen, Bidisha?" → Because you are NOT getting customized solutions! → To build a personal brand that sounds like you, you need a strategist who: - Is approachable (Their friendly demeanor helps you open up) - Is a strong listener (They listen first, make you feel heard and offer solution) - Is a problem solver (They offer precise, actionable advice) - Is result-oriented (They're hungry for client results) Don't invest in 'tweak-a-little-here-n-there' strategists. Rather, go for 'we-are-in-this-together' ones. P.S. DM 'ABS' if you want your personal brand to sound 'personal.'

Essential Tips for Effective Business Marketing 🚀 Want to take your business marketing to the next level? Here’s how you can make an impact and stand out in today’s competitive world: 👀 Attention: Stop scrolling! Every business requires its visibility. The first step in creating a great video is to develop a strong message that will immediately engage your audience within the first three seconds. In other words, the cliché of ‘bold headlines, bright visuals and catchy slogans’ are fully applicable here. 💡 Interest: Create interest by displaying the relevance of your specific offering for people’s lives through effective problem-solving. Post information that can can be of benefit to the clients, even though it pertains to different topics that are relevant to the audience’s interests. 🔥 Desire: Establish a bond between you and the customers. Employ recommendations, portfolio, or promotions that prove you are worth the price. Make people lust for what you are making available! ✅ Action: Don’t leave them hanging! Add a strong call-to-action: Such as “sign up today,” “get a free trial”, “let’s grow together.” Still, make it simple and tasty for them to respond to you positively! Marketing is not just the process of selling it is an activity of adding value and communique confidence. Start small but aim big. Now comes the part where getting the right skincare products makes your success story! Changes are here! Are you ready for a brilliant transformation of your big strategy? Let’s connect! #Hustle #BuildingBusiness #MarketingPlan #OnlineMarketing #Marketing #EntrepreneurDevelopment #ProgressWithPassion #DigitalMarketing

Here's why your branding feels off: You've crafted your message. You've polished your website. Yet, something doesn’t click. Sounds familiar? --> Consistency is Key Is your voice on social media vs. your website different? Consistency builds trust. Break it, and confusion follows. --> Understanding Your Audience Are you speaking TO them or AT them? Know their pains, pleasures, and desires. Tailor your message accordingly. --> Overcomplicating Your Message Simple resonates. Complex alienates. If a fifth-grader can't grasp it, it’s too complicated. --> Failing to Evolve Markets change. Audiences evolve. So should your brand. Stay relevant by staying adaptable. As Seneca's teachings on resilience and flexibility. "Consider the oak that does not resist the wind but bends and survives. True strength lies not in stubbornness, but in adaptability." Align your brand not as a static symbol but as a living entity, always evolving. ✅ I launched a newsletter for you to get brand and content insights in your inbox: https://lnkd.in/gaHkyzGN #Entrepreneurship #Branding #ContentStrategy #BusinessGrowth