Roberto Munoz’s Post

"You're not listening!" How tempting it can be to blame the audience for missing your point. But no. If your business message isn't breaking through, that's on YOU. This is true in both internal and external communication, whether you're trying to reach employees, collaborators, customers, prospects, investors, reporters ... anyone. If you have the sense that people aren't picking up what you're putting down, then make adjustments. Change what you say. Change where you say it. Change who's doing the talking. Change your action, and you're more likely to change your audience's reaction. #change #breakthrough #communication #businesscommunication

An operator doesn’t wait for a connection to prove its value. They act to extract it. Identify insights. Every individual has a driver, a priority, fear, or ambition that shapes their decisions. You don’t engage until you know what it is. This is your opening, your point of influence. Engage with intent. Approach deliberately and signal that you’re paying attention. A precise observation, a targeted question, or an action that mirrors their priority is your way in. Every move must have purpose; empty gestures erode trust. Build momentum. A connection that doesn’t move is dead weight. Guide the interaction toward mutual purpose. Present an opportunity that demands cooperation or deliver something that requires their response. Action triggers action. Secure alignment. Trust isn’t given, it’s negotiated. Show how their success intersects with your mission. When they see the value of working with you, they stay engaged, not out of obligation, but because they need you. An operator doesn’t leave relationships idle. They activate, extract value, and control the rhythm of engagement. Anything less is wasted potential.

You're facing a critical PR crisis. How can emotional intelligence guide your decision making? Self-Regulation: Manage Reactions: Control impulsive responses and think before acting. This prevents rash decisions that could exacerbate the crisis. Stay Calm: Maintain a calm and collected demeanor, which can help stabilize the team and instill confidence.

Double-act name pending ⌛️ Robert and I are having some really exciting conversations lately - from innovative ideas to big-picture strategies. But the common thread throughout has been curiosity. (A better word for nosiness 😉) Because the best collaborations often happen when people are genuinely curious and open to new perspectives. We’re all guilty of being a little stubborn or defensive at times, especially with our own businesses. But our most successful client projects have definitely come when both parties have an open mindset. How do you ensure you’re making space for constructive feedback and new ideas? I’d love to know. (& if you’re struggling, I happen to know 2 nosey marketers who’d love to help 👀)

Simple? Yes. But, this idea is often overlooked when we focus too much on the “cause” of an issue rather than exploring the various opportunities for resolution. I find this to be particularly important in the Comms world. Taking a “Yes, and…” approach has helped to open me up to various inputs, ideas, solutions, and perspectives. Ultimately, the resulting actions are much stronger. My advice for my 22-year-old self would be to understand the past (or the cause of an issue) but don’t dwell too long there. It’s a trap! Face forward and consider as many solutions or opportunities as possible. Pick the best one, or even better, weave together a matrix of solutions to get you to the next step. You won’t regret gathering varied input and taking collective action. #YesAnd #PRinsights

Do you struggle to be seen as a strategist rather than just a 'deliverer of stuff'? Explore how you and your #comms team can develop a strategic mindset in our free guide, 'From Tactical to Strategic', and elevate your business impact. Download here: https://lnkd.in/eaxqM8cm

𝐒𝐭𝐨𝐩 𝐓𝐫𝐲𝐢𝐧𝐠 𝐭𝐨 '𝐖𝐢𝐧' 𝐀𝐫𝐠𝐮𝐦𝐞𝐧𝐭𝐬 ⚠️ 𝐀𝐫𝐞 𝐲𝐨𝐮 𝐝𝐞𝐛𝐚𝐭𝐢𝐧𝐠 𝐭𝐨 𝐛𝐞 𝐫𝐢𝐠𝐡𝐭 𝐨𝐫 𝐭𝐨 𝐛𝐞 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐨𝐨𝐝? A while back, a colleague misunderstood an email I sent and assumed I was ignoring their request. Instead of arguing, I asked: 🗣️ “𝘞𝘩𝘢𝘵 𝘥𝘪𝘥 𝘺𝘰𝘶 𝘵𝘢𝘬𝘦 𝘢𝘸𝘢𝘺 𝘧𝘳𝘰𝘮 𝘮𝘺 𝘮𝘦𝘴𝘴𝘢𝘨𝘦?” He replied, “𝘐 𝘵𝘩𝘰𝘶𝘨𝘩𝘵 𝘺𝘰𝘶 𝘸𝘦𝘳𝘦 𝘥𝘪𝘴𝘮𝘪𝘴𝘴𝘪𝘯𝘨 𝘮𝘺 𝘪𝘥𝘦𝘢.” In reality, I was gathering more data before responding. This simple question turned conflict into clarity. 💡 𝘊𝘰𝘮𝘮𝘶𝘯𝘪𝘤𝘢𝘵𝘪𝘰𝘯 𝘪𝘴𝘯’𝘵 𝘢𝘣𝘰𝘶𝘵 𝘱𝘳𝘰𝘷𝘪𝘯𝘨 𝘢 𝘱𝘰𝘪𝘯𝘵; 𝘪𝘵’𝘴 𝘢𝘣𝘰𝘶𝘵 𝘣𝘳𝘪𝘥𝘨𝘪𝘯𝘨 𝘱𝘦𝘳𝘴𝘱𝘦𝘤𝘵𝘪𝘷𝘦𝘴. Next time you're in a disagreement, pause and ask: "𝘞𝘩𝘢𝘵 𝘥𝘪𝘥 𝘺𝘰𝘶 𝘩𝘦𝘢𝘳 𝘸𝘩𝘦𝘯 𝘐 𝘴𝘢𝘪𝘥 𝘵𝘩𝘢𝘵?" I learned this from Jefferson Fisher, on 𝘛𝘩𝘦 𝘔𝘦𝘭 𝘙𝘰𝘣𝘣𝘪𝘯𝘴 𝘗𝘰𝘥𝘤𝘢𝘴𝘵, by Mel Robbins. #ConflictResolution #EmotionalIntelligence #Communication

Too few experts understand the process behind making a great presentation, investor day session, media interview or all-hands session happen and this holds them back from a prime opportunity. If worry about this being a do-it-yourself project is stopping you, the truth is that there is a team of people ready to work with you to help you shine - the reality is that their success depends on your success, so there's serious skin in the game. 🤝 Comms/HR/IR/PR folks...if you are urging people to step into the role of spokesperson or thought leader, this series is for you, too - a voice echoed is that much stronger. 🔊

Couldn't have said it better myself, Leigh! Communications is often one of the most undervalued roles. When everything goes smoothly, it's easy to overlook the behind-the-scenes work. But let's face it: one typo, one grammatical error, or one unfortunate public comment can quickly derail a carefully crafted message. And don't even get me started on the number of people who think they can handle communications just because of AI tools. While these tools can be helpful, they're no substitute for the BTS work that comms leads bring to the table from empathy, human evaluation and strategic thinking. #communications #commslife

I don’t promise to 10x your productivity. But 25% better is totally doable.  💬 Great communication isn’t just about talking. It’s about transforming how your team works. The good news? It doesn’t require a massive overhaul, just small, intentional changes in how you communicate. According to McKinsey, managers who communicate effectively can increase their team's productivity by up to 25%. Want to boost team productivity by 25%? Start here. 👇 Here are 7 actionable strategies to get started: 1️⃣ Repeat often: This is what we do, why we do it, and what everyone’s role is. 2️⃣ Reduce quantity, increase quality of your communication. How? Next level clarity. 3️⃣ Create a system of push-pull-exchange.  4️⃣ Have clear accountabilities and DODs (Definition of Done) 5️⃣ Use storytelling to align your team around a shared vision. 6️⃣ Avoid tool overload – choose one chat and one tracking tool. 7️⃣ Praise often and have fun! 💡 Effective communication isn’t a soft skill – it’s a productivity multiplier. ♻ Please share to help your network and follow me Oliver Aust for more like this.