We're having so many conversations around advertising and campaign measurement. We get it, if you're spending and investing your money in any form of marketing, how do you track and understand the true measurement and value? Campaigns using unified measurement approaches can see up to 30% improvement in media efficiency: https://lnkd.in/dsddGYba. You don't have to agree with us, but making confident marketing decisions and maximising media investments is key for success and growth. #marketinginsight #brandbuilding #datadrivenmarketing #ROI #dataandinsights #Creativeagency #creativemarketing #advertisingagency
How to track and measure marketing spend and ROI
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'Many marketers 😕 confuse 😕 the long and short with tactical absolutes. They ask which media are superior for short activations and which ones are for long-term #branding. This is the ❌ wrong ❌ approach. Because while some #media suit one end of the sausage over the other a little more, any medium can serve either master, or both. This issue comes up a lot when marketers 👞 shoe-horn 👞 #digital media into an exclusively short-term tactical box. It does work well there. But there is no reason that digital media cannot also perform ✔ brilliantly ✔ as long-term #brandbuilding tools too. The long and the short of it, like everything in #marketing, should be media-neutral.' 🤔 What are you thoughts on this? 🤔 Read this opinion piece called 'Brand-building ads boost short-term sales, and now you can prove it' on MarketingWeek to learn more. https://lnkd.in/eKxNtg7w
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Uncover the power of pre-testing in driving marketing success with insights from Peter Field. Senior marketers, learn how to optimise your ad campaigns for maximum impact. #MarketingTips #BrandStrategy
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Head of Client Services @ Marketreach | Attention | Connection | Reaction
Uncover the power of pre-testing in driving marketing success with insights from Peter Fields. Senior marketers, learn how to optimise your ad campaigns for maximum impact. #MarketingTips #BrandStrategy
