Ronny Gottschlich’s Post

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Founder | Retail Innovation Advisor & Investor | Supervisory Board Member | Ex Lidl UK CEO | Ex Gorillas CCO

Is the retail giant REWE Group building Germany’s first food-superapp? 🛒📲 Rewe has always been a pioneer in digital offers and now expands its portfolio with investments and partnerships. Last month alone, 2 deals hit the news: 1️⃣ Rewe participated in Flink's new funding round of 150$mn valued at ~900$mn (down about 70% since its peak valuation). With this cash injection, Flink plans to break even in Q2 2025, apparently having reached operational profitability in selected markets already today. Also they plan to open 30 additional warehouses. 2️⃣ Lieferando and Rewe announced a partnership, providing access to 3000 SKUs of Rewe’s assortment via Lieferando’s app, delivered by Lieferando’s courier network. “Rewe Express” promises delivery times of 45 minutes, closing the gap between Rewe’s scheduled delivery and Flink’s ultrafast delivery. With the new offers, Rewe now ticks many boxes that I expect from a food-superapp, combining all things food, and beyond: ✅ Brick and mortar stores ✅ Click and collect ✅ Scheduled delivery ✅ Quick-commerce (via Flink and Lieferando) ✅ Offer promotions in app  ✅ Digital travel agency  ❌ The only piece missing is food delivery. Did you know that the Russian chains X5 and Magnit are also at the frontier of supermarket tech? ➡️ Magnit has integrated AI to monitor inventory at shelf level, ensuring products (including 5000 pharmacy SKUs) are always available for their 30 minute delivery & click and collect. ➡️ Meanwhile, X5 Group deploys smart shopping carts, automatically scanning products for a frictionless checkout. I’ve just talked about why the concept of the food-superapp is so appealing at a conference and will share the takeaways here, soon. 

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Martin Bailie

Global Retail Ai & ESG TOP 100 | Growth Strategist | Retail & Startup Specialist | PwC Strategy& | CEO MWB Advisory | Quorso | Vusion Group | RETHINK Retail | CEO Asia Tesco/Tata | Primark Board | COO Lidl | NED McNulty

5mo

Great insights Ronny & fully agree! The same can be said for the race to have an internal super app. Having a central system for both customer journey & colleague journey. A connected smart retailer will stride seamlessly into the AI/GAI/IOT future for sure. #Human-Centered AI

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