Crazy, but true: 70% of online shoppers ditch their carts because of bad UX! 🛒
As a UX designer, I've seen it all: overflowing carts left at the digital checkout finish line. The culprit? Often, it's a clunky, confusing UX. 😕
Think about it: Hidden fees, a complex checkout process, or a mobile experience that looks like it belongs in the early 2000s. These are all UX red flags that send customers running for the hills (or more accurately, another online store. 🛍)
Here's the thing: A seamless UX isn't just about aesthetics, it's about understanding your user's journey and removing friction at every step.
It's the difference between frustrated abandonment and a delighted customer. ✨
What are your biggest UX bugbears in e-commerce?
P.S. For my fellow designers, share your favorite UX tools and tips for crafting a checkout experience that converts!
#UXThinking #UsabilityMatters #CustomerExperience
MD @ Blink & Macaroni Software | Shopify marketing for stores with large product catalogues
7mohttps://services.google.com/fh/files/events/pdf_retail_ux_playbook.pdf