Sam Sethi’s Post

"Click-to-cancel, web-to-app, and all things subscription apps" on the MobileDevMemo podcast new #web2app resources! • Last month, I posted a bunch of links (and a conversation with David Barnard) • Last week, a new report with interesting data & recommendations surfaced • This week: Nathan Hudson 🚀 is answering questions on SubClub. Get his expertise for free! • Today: new episode of the MDM podcast with Eric Seufert! We discussed the adoption of web flows, pro/con and the recent new FTC rules to simplify subscription cancellations Topic details: -The current state of web acquisition for subscription apps; -The timeline over which web acquisition gained traction for subscription apps; -The downsides of web acquisition for subscription apps; -How web acquisition differs from app acquisition; -How gaming apps and subscription apps pursue web acquisition differently; -The measurement benefits of web acquisition; -How and whether the FTC’s recent “click-to-cancel” rule will change the dynamics of web acquisition for subscription apps; -Whether Apple or Google will crack down on web-based acquisition for subscription apps.

In the latest episode of The Property Academy Podcast, we explore the need for diversification - can it be achieved within property investment alone and what do investors need to consider to achieve this as best practice? Thank you to David Rae of MyFiduciary Limited for sharing your thoughts and explaining the concept of 'concentration risk'. Listen on Apple or Spotify. #propertyinvestment #realestate #diversification #property #investing https://lnkd.in/gKuzAsFZ

In our inaugural episode of our "Unsafe at Any Click" podcast, we dive into the details of our App Microscope safety labels for mobile apps. If you've ever wondered about the safety of apps, this episode is for you 👇: https://lnkd.in/gkAA3mQk In the spirit of the season, consider making a donation to Internet Safety Labs! 🤝 Transparency in technology isn't just a goal, it's our mission. If you find our mobile app safety labels (appmicroscope.org) valuable, please consider a donation so that we can continue providing this kind of product safety transparency. Your contribution lights the way to a safer digital landscape for everyone: 🔗 https://lnkd.in/dPxMcV4E

Here is some insight and the journey of Noise fit app. Kudos to Manas J. for leading and managing Noise Fit app.

You know how I know LinkedIn's really pushing 𝘃𝗶𝗱𝗲𝗼? 👇 Just take a look at the mobile app. The Videos for you section is now 2x as big. I'd say the algorithm is suggesting users watch video. So if you're looking to get organic reach - this is a good place to start. 𝗢𝗿𝗴𝗮𝗻𝗶𝗰 𝘃𝗶𝗱𝗲𝗼 𝘁𝗶𝗽𝘀: 1. Selfie videos get the most traction. 2. Interesting background 3. Overlay captions 4. Less than 2 minutes in length 5. Teach something, share something Add video into your post mix ➝ Get more eyeballs NOTE: What works best in an ad video is different than an organic video. Check out our newest podcast episode on LinkedIn Ads Radio on Video Ads Best Practices.

📣 LinkedIn has launched a new feature that allows automatic sharing from 𝗥𝗦𝗦 feeds. Now, your website blogs, podcasts and YouTube videos can be seamlessly posted to your LinkedIn company page – without any 3rd party app!   💯 The best part? This feature is 𝗳𝗿𝗲𝗲 for all Company Pages and will be rolled out in stages.   🚀 I’m currently testing this feature with some clients. If it works as expected, it will be a game-changer!   If you don’t see it yet, hang tight – it’s on the way. #LinkedInUpdates #LinkedInPages #WebsiteBlogs #OxyzennDigital

"Webinars when used correctly can also showcase expertise and really built trust with prospects" - Carolyn Bao, AppsFlyer Watch the full episode on https://lnkd.in/exewJ6_B

Recently, we partnered with our friends at VYTAL and PAR Punchh to dissect how Gen Z approaches loyalty programs, and let me tell you—some insights were familiar, but others? Total game-changers. Here’s a quick breakdown: 📱 Less App, More Loyalty Gen Z isn’t here to clutter their phone with apps. They’re ruthless about keeping storage free for essentials (think TikTok vids, not your loyalty app). Translation? If your app isn’t easy and genuinely useful, it’s getting deleted faster than last season’s memes. 📞 Phone Number = Loyalty Anchor They don’t want to rely on your app for loyalty points. Instead, they want their phone number to do the heavy lifting. Make it simple, seamless, and mandatory to link loyalty to their digits. These might seem like small details, but they’re massive shifts in how we build loyalty programs that resonate with younger audiences. 🎧 Want the full conversation? Tune into the podcast on your favorite platform—Spotify, YouTube, Apple Podcasts, or iHeartRadio. Don’t forget to like, share, and subscribe. Your brand’s next big loyalty move might be just one episode away! 👉 What do you think about this “less app, more loyalty” mindset? Drop your thoughts in the comments! #genzmarketing #genzstrategy #marketingstrategy #marketing #restaurantmarketing #restaurantstrategy #loyalty #loyaltymarketing #genzloyalty

🎙️ Nibbles from our #AdBites series with expert insights, straight from the pros! We’re kicking off our bite-sized #AdBites podcast series with none other than Sue Azari from AppsFlyer, sharing her invaluable knowledge on the app marketing landscape. 🚀 Stay tuned—there’s much more to come from industry leaders. Don’t miss out on the latest updates and insights! #AppMarketing #MobileAppMarketing #AppStore #Apps #Growth

You can now click 3 buttons and have an audio version of your newsletter automatically created. Native within beehiiv. Example use case: 👉 Get your subscribers to install your free mobile app on their phone's home screen 👉 Send push notifications when new newsletters drop 👉 Use the audio newsletter feature so your subscribers can listen instead of read Your readers can now listen to your newsletter while driving, doing dishes or at the gym. 👉 Combine the power of push notifications to a mobile device (basically a text message, 97% open rates) 👉 with the depth of a newsletter 👉 and versatility of a podcast ...and that's what's possible on beehiiv right now. If you're a company that wants to build an owned audience (escape the algorithm, build a direct relationship with your audience, etc.), this is something you should be investing resources into. (you can execute all of this with $100-$200/month and 2-4 hours a week of labor) --- If this is interesting to you, let's talk 🤙 https://lnkd.in/edS4FKbb And if you want a free trial and a 20% discount for beehiiv, use this link: https://lnkd.in/exy5H4Gh