Alan Shoebridge’s Post

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Associate Vice President/Chief Communication Officer @ Providence | Award-winning communication, PR and marketing executive | Board member | Industry speaker | Author

👇📢 PR and communication pros: **DO NOT write anything YOU wouldn’t read.** ☝💯 That advice came up in a webinar yesterday. I think it’s spot on. Even when writing about subjects that might not personally interest us, we can ensure that our copy is: - Clear - Lively - Informative - Neither too long nor too short If it’s painful or boring for you to read what you wrote, odds are your audience will feel the same way. That's a great signal to edit what you're working on. Or maybe even throw it out and do something else! #writing #communications #pr #publicrelations

Robbie Schneider, SMS

📚 Author, Social Media, Sanity & You ● Healthcare Social Media Strategy & Content Marketing Leader at Franciscan Health

6mo

Likewise, don't recommend posting something on social that would make you just scroll on by.

Dantes Lahens

Management Consultant | Driving strategic transformation and delivering impactful initiatives.

6mo

Simple, but powerful advice. Tough to throw it out, but a skill just as important as writing.

Anthony Herrington

Executive Director Community Health Engagement and Community Programs | Providence, Central Division | DEI Strategist | Board Member, POIC | Treasurer, Geno Morgan Foundation | Professional Coach | Views Mine

6mo

A wise man once counseled me, “say as much as you can in as few words as possible”. To this day, I try my best to apply that principle. Clear, concise. Thanks for the reminder!

Matt DiVenere

Healthcare Marketing Leader | Content Development & Strategy | Thought Leadership & Brand Awareness

6mo

I can’t tell you how helpful this is to remind writers and editors alike. If you’re the one writing it and you think it’s hard to read that should be the biggest 🚩.

Lonnie Hirsch

We help healthcare organizations, caregivers, payers and employers find innovative, growth-oriented solutions for tough business challenges.

6mo

Good rule of thumb for any writer on any topic, Alan. Certainly applies to PR and communications messaging. So much blah-blah out there and most of it will be ignored. Not good if you’re in a PR/comms role.

Chuck Gose

ICology Founder | Championing Internal Communicators | Insights, Community, Advocacy & Some Occasional Mischief

6mo

We owe it to our audience to be clear and engaging! If it's not something we’d want to read ourselves, it’s a strong signal to revise.

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