👇📢 PR and communication pros: **DO NOT write anything YOU wouldn’t read.** ☝💯 That advice came up in a webinar yesterday. I think it’s spot on. Even when writing about subjects that might not personally interest us, we can ensure that our copy is: - Clear - Lively - Informative - Neither too long nor too short If it’s painful or boring for you to read what you wrote, odds are your audience will feel the same way. That's a great signal to edit what you're working on. Or maybe even throw it out and do something else! #writing #communications #pr #publicrelations
Simple, but powerful advice. Tough to throw it out, but a skill just as important as writing.
A wise man once counseled me, “say as much as you can in as few words as possible”. To this day, I try my best to apply that principle. Clear, concise. Thanks for the reminder!
I can’t tell you how helpful this is to remind writers and editors alike. If you’re the one writing it and you think it’s hard to read that should be the biggest 🚩.
Good rule of thumb for any writer on any topic, Alan. Certainly applies to PR and communications messaging. So much blah-blah out there and most of it will be ignored. Not good if you’re in a PR/comms role.
We owe it to our audience to be clear and engaging! If it's not something we’d want to read ourselves, it’s a strong signal to revise.
📚 Author, Social Media, Sanity & You ● Healthcare Social Media Strategy & Content Marketing Leader at Franciscan Health
6moLikewise, don't recommend posting something on social that would make you just scroll on by.