Simon Verona 🔵’s Post

Maximising Sales and Profits for Multi-Franchise Dealers During an in-depth analysis for a new multi-franchise dealer client, we identified a critical issue impacting sales performance and stock turnover. Specifically, non-franchise vehicles were not being promptly transferred to the appropriate franchise within the group, leading to extended days to sell and reduced stock turn. The root of the issue was the dealer’s initial intent to retail the part-exchange vehicles themselves. However, this approach resulted in some vehicles sitting unsold and only being transferred to the relevant franchise after 51 days. To address this, we recommend implementing a transfer commission system and leveraging tools like Jigcar. By setting up business rules—for example, allowing the original dealer 21 days to sell the vehicle before transferring it to the franchised dealer, dealer groups can maintain a higher stock turn and boost overall sales. This solution not only streamlines stock management but also enhances profitability by ensuring vehicles are sold through the most appropriate channels in a timely manner. For more information on the benefits of utilising the Jigcar platform to streamline inventory management, ensuring velocity strategy goals are achieved, get in contact via LinkedIn or email iangodbold@igcdigital.co.uk. Elliott Perks #AutoIndustry #AutomotiveIndustry #CarDealership #SalesStrategy #StockManagement #Profitability #MultiFranchiseDealers #AutomotiveSales #Jigcar #StockTurn #UsedCars #VehiclePlacement #CustomerExperience #AutomotiveDealers #UKAutomotive #VehicleTransfers #AutomotiveMarketing #DigitalMarketing

91% of the vehicle owners that service with the dealership are mostly/extremely loyal. Let's cut through the fog - if you can get consumers in for servicing, deliver an exceptional experience, create value, the foundation of a loyal customer base is in place. Franchise dealers hold all the cards in the first years of ownership when the warranty and free servicing are in place. That's the importance of being competitive and convenient with tires. Don't invite consumers to shop for tires elsewhere, where dealers lose the grip on servicing...and, eventually, loyalty. Let TraXtion show you how. #GoTraXtion #dealerships #fixedops #fixedoperations #tires #wheelalignment #driversafety #customerretention    Brad Kokesh Mike Gottschalk Scott Rea Craig Kurtz Lori Grospitz Kevin Lopez Ryan Hamilton Sandy Cerami Mike Vogel

How many dealers can relate to this customer? If this is your shared experience, as it is with most dealerships, what are you doing to help protect your marketing assets? You manage your inventory with a watchful eye. Let's manage your unsold and sold leads with the same attention to detail. Transform 30-day and older leads into the backbone of your business. You can explore how your dealership can drive efficiency and productivity by repurposing lost leads once disregarded after thirty days. #myautoIQ

In analyzing the lead follow-ups of more than 7,500 franchise dealers in the US, the first thing that jumped out was the duration. Duration is the amount of time dealers are spending working the lead in follow-up mode. The average follow-up duration was just 17 days. 17 days? Car buyers are in the market for 90-120 days (longer in the current market). For most dealers, lead follow-up is stopping just as the buyer journey is getting started. It's not surprising, then, that dealers across North America get less than 1% of sales from leads after 30 days. https://lnkd.in/g2ABi9Mv

Auto dealers lose 90% of the leads that contact them to buy a car. And dealers get less than 1% of sales from leads 30 days after coming in. We call this painful reality the dead leads problem. To understand this major operational inefficiency, myautoIQ has analyzed more than 7,500 franchise dealers in the US to learn how lead follow-ups work. We have studied lead follow-up from both the car buyer’s perspective and the dealership side. Our key findings from the analysis are eye opening, and we are excited to share them. In the meantime, If you want to learn specifically how your franchise dealership stacks up, let us know and we can schedule a discussion. https://lnkd.in/g_XMB_m2

In analyzing the lead follow-ups of more than 7,500 franchise dealers in the US, the first thing that jumped out was the duration. Duration is the amount of time dealers are spending working the lead in follow-up mode. The average follow-up duration was just 17 days. 17 days? Car buyers are in the market for 90-120 days (longer in the current market). For most dealers, lead follow-up is stopping just as the buyer journey is getting started. It's not surprising, then, that dealers across North America get less than 1% of sales from leads after 30 days. https://lnkd.in/g_XMB_m2

Learn how this major auto maintenance franchise targeted potential customers with monthly postcard drops to reach a 76% car count lift! View the case study: https://bit.ly/3VPGR7s

Learn how this major auto maintenance franchise targeted potential customers with monthly postcard drops to reach a 76% car count lift! View the case study: https://buff.ly/3VQKyKm

More auto dealers are taking a pessimistic view of profits and store valuations this year. Kerrigan Advisors observed the trend in its latest dealer survey report: https://loom.ly/ogkqcdM #future #profits #sales #autodealers

Learn how this major auto maintenance franchise targeted potential customers with monthly postcard drops to reach a 76% car count lift! View the case study: https://lnkd.in/eW9az9QM