Spectrum Reach reposted this
📣 PRESS ALERT 📣: Our 2025 Board Chair Matthew Van Houten shares why an addressable-first approach should be a brand’s first choice: ✅ Addressable is a full-funnel, budget efficient performance vehicle ✅ IP addresses and hashed emails can be unreliable ✅ Addressable is more accurate ✅ Going addressable-first maximizes campaign effectiveness Read his Ad Age article here: https://lnkd.in/e277zFcD #GoAddressable #addressablefirst
