How to get on the shortlist for B2B selling

Building B2B brands is not what it used to be... Things have changed and if you are still doing it the old way you are falling behind 🙄 I have drawn a comparison of the old way vs the new way 👇 👵 Old way of building your b2b brand ↓ ↳ showing everything is flawless and perfect. ↳ agreeing to everything, "Sure, we can do that".  ↳ complex jargon that no one understands ↳ one person is the front face - CEO ↳ all else keep their heads down ↳ the product doesn't do what it says, so you can't use testimonials.  ↳ they always feel like you’re not getting the full story 👶 New way of building your b2b brand ↓ ↳ transparency and authenticity is the key ↳ saying no to things you don't do ↳ telling what you do in understandable prose ↳ everyone at the company is a spokesperson on social media ↳ personal brand development is celebrated ↳ customers publicly identify with your product ↳ they get the full story warts and all - people understand you’re not perfect and that lends you credibility What do you think about this shift in B2B branding? Share your thoughts below, and let’s discuss. Hit like if you agree, and follow @sajadkhan for more insights on modern branding strategies! #startups #branding #b2b #entreprenuership

There are 7 components to a B2B GTM strategy: ❇️ Market research ❇️ Value proposition ❇️ Product positioning ❇️ Marketing plan ❇️ Metrics and KPIs ❇️ Launch plan ❇️ Refinement and optimization Do you agree? https://bit.ly/4dulhLg B2BSocialMedia B2BMarketing #startups

My advice to growth-stage B2B brands: Don’t listen to marketers. If your goal is to scale profitably and predictably, there are countless startups that have already done it. 👉 Just do what they did. But don’t look at what they’re doing today. Look at what they did in the beginning. And each step after that. You’ll find a pattern. 1. Foundation - start with a complete GTM strategy 2. Creation - build the right website and content 3. Validation - achieve repeatable customer acquisition 4. Traction - optimize for profitability 5. Expansion - scale profitably and predictably High-growth brands don’t start with stage 5. Or instantly arrive at stage 4. They don’t skip to stage 3. Or rush into stage 2. And they don’t need to listen to marketers. Because they already know what works. I’m Carter Edsall and I help B2B brands scale by doing the right things, in the right order. Thoughts? Drop a comment. 💬 Find this valuable? Share it! ♻️

Give your business an unfair advantage. 😎 The strongest brand always wins. 🏆 Today, people don’t buy products or services. They buy brands. The outdated belief that branding is only for consumer brands is long gone. Whether in the B2B or B2C sectors, have you noticed how the market leader is invariably the leading brand? Here's the good news: you don’t need to be a multinational to become a respected and established brand. Look around you. Today, all over the world, ambitious mid-size B2B firms are building leading brands like never before. In the B2B world, a strong brand is no longer a nice-to-have; it’s a necessity. Reputation and trust are everything. One of the biggest challenges many B2B businesses face is generating a consistent flow of warm leads. Chances are, if you want to improve your brand, it’s probably because your current one isn't working as hard as it should. So, is there a proven formula for building an irresistible B2B brand? Today, I will share it with you. I will show you the exact six-step framework I've created that we use with all our clients to build irresistible brands. I've called this framework "BECOME". The BECOME framework enables ambitious businesses to build leading brands in highly competitive sectors. If you follow the six steps in this guide, you can too punch well above your weight. Interested? For your free copy of the guide "From Challenger To Leader: Six Steps To An Irresistible B2B Brand" by type "YES" in the comments section. #branding #rebranding #brandstrategy #growth #startup #scaleup Small Business Research + Enterprise Centre Virgin StartUp Junior Ogunyemi Viktorija Dubincaka Oliver Rothschild Faye Rodney Stewart Smith. Cert BBP Nick H 💙 Rachel Brown Kardo Mina Emma Connor John Shaw 🎧 Carl Thomas Remy Foucher Louise Fairleigh Marcos Barros

Think tank The B2B Institute suggests that brand building should account for 46% of marketing spend, and lead generation 54%. If you are missing the mark on leads it might pay to invest in some time in building your brand. Don't know where to start? listen to some highlights of our Startup Kōrero Session with brand expert Nicole Retter PAM - Personal Admin Manager Founder. Nicole talks you through 'Brand on a Page' and how she builds trust, consistency and awareness in her brand. She also identifies the common problem where businesses fall short in trying to articulate their vision and mission to their audience. For the full clip, comment "Brand on a Page" below & we'll send it to you. #startupsuccess #startupmarketing #marketingbrand #htkstartup

When it comes to positioning their offer, B2B brands have 2 options (spoiler: one of them is superior). As coined by Russell Brunson in his book “Expert Secrets”, businesses can either choose to position their offer as an “𝘪𝘮𝘱𝘳𝘰𝘷𝘦𝘮𝘦𝘯𝘵” or an “𝘰𝘱𝘱𝘰𝘳𝘵𝘶𝘯𝘪𝘵𝘺” Here’s a short breakdown ↓ 1. Improvement offers: better versions of existing solutions. 2. Opportunity offers: completely new ways to solve problems. Often times, B2B businesses think that 𝘪𝘮𝘱𝘳𝘰𝘷𝘦𝘮𝘦𝘯𝘵 𝘰𝘧𝘧𝘦𝘳𝘴 are the way to go. They tend to go down the so-called “-er route” (not the best name I know, but bear with me). They choose to position their offer as either: - StrongER - FastER - CheapER …and the list goes on Why is it that this approach doesn’t work that well? There is one main drawback: They require your ICP to admit failure. By offering a marginally better version of what people are already doing, you're implying they're not succeeding due to their own shortcomings, rather than the method itself. In contrast, 𝘰𝘱𝘱𝘰𝘳𝘵𝘶𝘯𝘪𝘵𝘺 𝘰𝘧𝘧𝘦𝘳𝘴 are positioned as completely new solutions: 1. 𝐓𝐡𝐞𝐲 𝐚𝐛𝐬𝐨𝐥𝐯𝐞 𝐭𝐡𝐞 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐨𝐟 𝐚𝐧𝐲 𝐛𝐥𝐚𝐦𝐞 The message is "The old way doesn't work for anyone. Here's a revolutionary new approach”. Meaning, the method is the problem and not the user. 2. 𝐓𝐡𝐞𝐲 𝐢𝐧𝐬𝐩𝐢𝐫𝐞 𝐡𝐨𝐩𝐞 𝐚𝐧𝐝 𝐞𝐱𝐜𝐢𝐭𝐞𝐦𝐞𝐧𝐭 People are attracted to new ideas that promise to bring about significant change. So, when positioning your B2B brand, focus on 𝘰𝘱𝘱𝘰𝘳𝘵𝘶𝘯𝘪𝘵𝘺 𝘰𝘧𝘧𝘦𝘳𝘴. It’s not about being better, it’s about being different. This way you truly make your audience excited about the possibilities. That’s how you stand out.

Working closely with Nutrilitius and managing various aspects of a Direct-to-Consumer (#D2C) brand including operations, finance, inventory, sales, and delivery is a fulfilling yet challenging Journey. 𝐓𝐨𝐩 𝐂𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞𝐬 & 𝟒𝐭𝐡 𝐛𝐞𝐢𝐧𝐠 𝐭𝐡𝐞 𝐦𝐨𝐬𝐭 𝐢𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭 𝐢𝐧 𝐦𝐲 𝐜𝐚𝐬𝐞: 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐒𝐞𝐥𝐞𝐜𝐭𝐢𝐨𝐧: The task of choosing the right product/service involves extensive market research and understanding consumer needs. 𝐅𝐢𝐧𝐝𝐢𝐧𝐠 𝐌𝐚𝐫𝐤𝐞𝐭 𝐅𝐢𝐭: After product selection, the challenge shifts to aligning the product with the target market's preferences and needs. 𝐄𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: Crucial for visibility and customer attraction, effective marketing requires crafting compelling messages and utilizing diverse channels. 𝐁𝐮𝐝𝐠𝐞𝐭 𝐀𝐥𝐥𝐨𝐜𝐚𝐭𝐢𝐨𝐧: Determining optimal budgets for paid media advertising is essential for maximizing reach, ROI and how to scale it gradually. 𝐍𝐚𝐯𝐢𝐠𝐚𝐭𝐢𝐧𝐠 𝐌𝐚𝐫𝐤𝐞𝐭𝐩𝐥𝐚𝐜𝐞𝐬: Leveraging marketplaces for sales comes with hurdles like competition, fees, and maintaining visibility amidst a crowded marketplace. 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐑𝐞𝐭𝐞𝐧𝐭𝐢𝐨𝐧: Beyond acquiring customers, the focus shifts to providing exceptional experiences to foster loyalty and repeat business. What are the other challenges you have faced? #D2C #D2Cbrand #ecommerce #shopify #Marketing #D2CChallenges #Entrepreneurship #founders #D2CFounders #paidmarketing #digitalagency

Every startup can compete with big brands. The problem? Most founders don't understand competitive positioning. Here are 5 questions that make it easy. 👇 1. What do your competitors do well? 2. Who are they a good fit for? 3. Where will your ideal buyer struggle with them? 4. What negative categories or labels can you assign to them? 5. Why should your ideal buyer avoid those categories? Competitive positioning isn’t about being “better” than the others. It’s about helping buyers navigate their options. Make those options easy to understand and it’ll be a lot easier to guide buyers toward yours. Our advice? Nail this before you launch a new website. Before you run a single ad. Or create a single piece of content. Because it belongs in all of your marketing. #B2B #BrandPositioning #GrowthMarketing

When I transitioned from B2C to B2B marketing, one of the biggest challenges I faced was convincing internal stakeholders about the true power of branding—and that focusing on your brand is, in fact, focusing on your business. In industries like industrial and logistics, we tend to focus heavily on hard metrics—price, product, features, and infrastructure. These are all critical, of course, but it's time we start viewing brand awareness with the same level of importance. According to a BCG report, nearly 25% of B2B companies invest less than 20% of their marketing budget into building their brand. In such a competitive space, trust and reputation mean everything. A strong brand doesn’t just help you stand out—it builds credibility, attracts long-term clients, and ensures you stay top of mind when those key purchasing decisions are being made. Leaders in operations, finance, and sales need to see that investing in brand awareness isn’t just a nice-to-have—it’s a critical, strategic move for long-term growth. A strong brand doesn’t just help you close deals; it helps you foster lasting relationships with both clients and employees. Not only does it build credibility, but it also opens doors to new opportunities. Whether it’s attracting the right investors or gaining access to public markets, a solid brand shows that you’re a trusted, stable player, making it easier for top investors to see the potential in what you're building. Balance is key. Performance and brand development should go hand in hand, with a shared vision for sustainable growth. Growth that supports not just the company, but the people behind it too. Looking back, I’m proud of how far we've come. The trust and commitment shown by our leadership and team in investing in brand building has truly paid off. This brand film, is a proof that when we align vision, strategy, and people, the sky’s the limit. Here's to continuing our journey of growth and making a limitless impact. IndoSpace Everstone Group Riddhi Thakkar Aswathy Nair Pallavi Jayaprakash Mudit Dobhal Anil Singh Abhilash Pasupuleti Shyam Kalyanasundaram Sonali Joshi Shreyansh Shah Pallav Srivastava, PMP Tanay Naik Dheeraj Agarwal Deepak Deshpande Nitin Gawli Aakkriti Shanker Bhuvanya Palanisamy #IndustrialMarketing #Logistics #BrandAwareness #B2BStrategy #LongTermGrowth #realestate #BusinessMindset

Too many agencies sell the same recycled promises. “Boost brand awareness” “Drive engagement” “Improve your marketing ROI” But what do those buzzwords actually deliver? Here’s what we focus on at Spark & Matter: 📈 revenue growth 📈 increasing profits 📈 attracting investment 📈 scaling brand operations 📈 reducing customer acquisition costs (CAC) Real strategies. Real business results. So, what matters more to you? Fluffy metrics? Or brand strategies tailored to drive meaningful business outcomes? --- Learn how to use brand strategy  to drive real business results: 🧭 Follow me for insights  🔔 Tap the bell to stay updated! #branding #marketing #startups #b2b #sales