Susan Howe’s Post

Good read on navigating the realities of the current media landscape.

Election season is upon us! Media planning during this time of year is extremely important to maximize efficiency. https://lnkd.in/e2vW3jj4

📋 With the U.S. election right around the corner, many brands are asking: "Should we adjust our social media strategy?" The short answer? Yes. But it's not about going dark – it's about being strategic. We've just published a comprehensive guide on how brands can navigate social media during election week 2024. Key takeaways: Why you should pause boosted content Nov 1-8 How to handle content scheduling around Election Day Smart moderation strategies for this high-stakes period Post-election engagement planning For our clients: We're already implementing these changes to protect your brand presence during this sensitive time. Link to blog post in comments What's your take? How does your brand handle social during major political events? #SocialMediaStrategy #DigitalMarketing #BrandManagement #Election2024

In today's Canadian political landscape, social media isn’t just a tool—it’s a powerful platform that shapes narratives 📢, drives engagement 💬, and mobilizes voters 🗳️. Discover how it’s transforming campaigns and changing the way we connect with voters in our latest infographic 📊: #cdnpoli #politicalmarketing #socialmedia

Social media can make or break political campaigns. Curious how? 🤔 In my latest article, Introduction to Social Media and Politics, I discuss into how social media is transforming political strategies, from Obama’s groundbreaking 2008 campaign to the innovative approaches used by candidates like Kamala Harris and Donald Trump today. One fascinating aspect is how social media levels the playing field, especially for newcomers who lack the financial resources of established incumbents. Take AOC, for example. She bypassed traditional barriers by using platforms like Twitter and Instagram to connect directly with voters, proving that effective social media strategies can significantly impact electoral dynamics. As someone who spent a decade as a digital director in Congress, I’ve seen firsthand the power of these tools. My experience has inspired me to explore and share these insights in-depth. Read my article to learn more about how #socialmedia is reshaping political campaigns and public engagement. What are your thoughts on social media’s impact on politics? Let me know in the comments. #PoliticalMarketing #DigitalStrategy #SocialMediaPolitics

🗳️ Election week presents a unique challenge for brands on social media. Brands looking to stay visible and relevant, adapting a sensitive and smart approach is essential. ✍️ In this blog: ✨ Pausing your boosted content ✨ Strengthen your moderation strategy 🔗 https://lnkd.in/du5k_YC2

Winning in November can come down to earning votes one voter at a time. In today's fast-paced political landscape, a robust digital media strategy is essential for campaign success. Our latest blog examines in detail key tactics to effectively engage voters and amplify your message. At Orange 142, we specialize in creating customized digital media strategies that help political campaigns stand out and connect with their audience. Ready to boost your campaign? Read the blog to learn more: https://hubs.ly/Q02D2F_M0. #DigitalMedia #PoliticalCampaigns #CampaignStrategy #Election2024 #AdvertisingSolutions

We know social media can be a powerful tool for information and influence, especially during election seasons. BBC have done a great series on tactics social media uses to sway public opinion, and what to do to about it. Here are our key strategies to combat social media manipulation: ✅ Enhance Critical Thinking: Educate yourself on how to critically evaluate information and recognise disinformation. When it comes to news or stories on social media, ask yourself why am I seeing this story? What impact is it having on me? Then… ✅ Verify Information: Use fact-checking tools to confirm the authenticity of content before making decisions based on that content. ✅ Report Disinformation: When you spot misinformation, report it to stop it being shared further. Share this to build the awareness! #misinformation #disinformation #socialmediaresilience #digitalskills #digitalliteracy https://lnkd.in/ecGFNDmj

Are you planning to run for the election? Transform your political campaign with the power of social media! Unlock your campaign’s full potential with a dedicated social media manager or a skilled team of assistants. They will create compelling posts, respond to comments, and keep your accounts updated. Without their expertise, staying on top of your social media presence can be daunting. Maximize every engagement to connect with voters and expand your digital reach. Don’t miss the opportunity to amplify your message and build a strong online community. Start your winning strategy with Pillars today! #PoliticalCampaign #SocialMediaStrategy #Election2024 #DigitalEngagement #VoterOutreach #CampaignSuccess #ExpandYourReach

“Whether you're responding to an immediate challenge or building a long-term social media strategy, the lessons from election campaigns encourage all organizations to be bold, stay on your feet, and always strive for progress, not perfection.” The election is over, and (thankfully) so are the ad campaigns. But the lessons we can take from political campaigns remain relevant for comms profs looking to add to their social media playbooks!  https://lnkd.in/ghG5WWqc