Sunny Masand’s Post

Snap Inc. and Boston Consulting Group (BCG) have conducted a groundbreaking study on Gen Z in India: “The $2 Trillion Opportunity: How Gen Z is Shaping the New India.” Why focus on Gen Z? Because by 2035, 1 out of every 2 rupees spent in India will be influenced by this generation, contributing to a staggering $2 trillion in consumer spending. And they’re already making an impact. Currently, Gen Zs contribute $860 billion to India’s economy, with 377 million strong, representing the largest demographic in the country. Twenty-five percent are active in the workforce, and their purchasing influence stretches across more categories than you might think. To understand their behavior, they conducted an extensive study, speaking to Gen Z consumers from cities and small towns, their parents, marketers, and Millennials. The result? The most comprehensive view of India’s Gen Z to date—what drives them, how they shop, and how to build for them. This report isn’t just informative; it’s essential for those looking to succeed in the evolving market. https://lnkd.in/dsHYJX6F #Snapchat #GenZ #Consumers #India #Snap #LessLikesMoreLove

As the largest generation to date, Gen Z is transforming the consumer landscape in India in profound ways. Gen Z-driven spending is already a staggering $860Bn and is projected to reach $2 trillion by 2035, meaning every second rupee spent in India will come from a Gen Zer. In recognition of this shift, Snap Inc and the Boston Consulting Group (BCG) collaborated to create a groundbreaking report provides unique insights into this influential cohort. Here are some key takeaways: 🔍Gen Z currently drives $860B in consumer spending, projected to surge to $2T by 2035. 🔍 1 in 4 Gen Zers are already part of the workforce. 🔍 They purchase as frequently as millennials and conduct 1.5 times more research. 🔍 Visual content captivates Gen Z. 🔍 "Shopcializing" is an emerging trend to watch. For a deeper understanding of this generation's unprecedented economic impact, download the full report here: https://lnkd.in/g27GmHMa #GenerationZ #ConsumerTrends #GenZ #Insights #Shopcializing Ajit Mohan Pulkit Trivedi Poonam Nikam Dina Al Sabbagh Saket Jha Saurabh Nimisha Jain Kanika Sanghi Vrushank Kanekar Aarti Bhaskaran

As a borderline millennial, I relate to many of the trends shaping Gen Z in India. Their desire for authentic connections, the rise of “shopcializing” and their seamless blending of digital and real-world experiences mirror how our generation started to change the game. Only now, it’s supercharged. With their projected $2 trillion spending power, Gen Z is set to redefine how brands engage with customers, and it’s exciting to see how tradition meets innovation in this shift. #GenZ #BorderlineMillennial #FutureOfCommerce #DigitalInnovation

With a population of 377 million, Gen Z is now the largest generation ever to live in India. To gain a deeper understanding of this influential generation, Snap Inc. partnered with Boston Consulting Group (BCG) to develop a report on Gen Z. 💥 In India: 👉 Gen Z’s collective spending power reaches an impressive $860 billion, constituting 43% of the country’s total consumption  👉 1 in 4 Gen Zers has entered the workforce, fueling a shift in spending power 👉 From snacks to sedans, Gen Zers are impacting almost every second rupee spent today across categories 👉 “Inner Circle” and “Shopcializing” are two new and groundbreaking behaviors 👉 80% of Gen Z rely on immersive visuals to communicate daily Yet, while 45% of businesses recognize their influence, only 15% actively engage with them. This is an opportunity you don’t want to miss. To learn more, download the report here:  https://lnkd.in/eJa5iBVz #GenZ #ConsumerRevolution #BusinessTrends #SnapchatForBusiness

📈 “The $2 Trillion Opportunity: How Gen Z is Shaping the New India." As someone immersed in digital trends and consumer behavior, I’m excited to share insights from Snap Inc. and BCG’s latest report, “The $2 Trillion Opportunity: How Gen Z is Shaping the New India.” Gen Z, with 377 million individuals, is not only India’s largest generation but also a key driver in redefining how brands interact, influence, and engage in a rapidly evolving marketplace. Through my work, I’ve seen how brands often recognize Gen Z's potential yet struggle to adapt effectively to their distinct preferences. This report sheds light on their powerful spending influence across sectors—from fashion to entertainment—and their unique values around authenticity and immersive experiences. For businesses willing to innovate and meet Gen Z on their terms, the growth opportunity is extraordinary. Here, I dive into the key insights and actionable strategies that can empower brands to connect meaningfully with India’s future economic force. India’s largest generation yet, Gen Z, is transforming the nation’s economy with a projected spending power of $2 trillion by 2035. Key Takeaways: 🔹 $860 Billion Current Spending Power – Driving 43% of India’s consumption, spanning categories like fashion, dining, and entertainment. 🔹 Workforce Integration – 1 in 4 Gen Zs are already employed, with every second Gen Z expected to be earning by 2025. 🔹 Shop More, Research More – Gen Z buys as frequently as Millennials but is 1.5x more likely to research before purchasing. 🔹 Immersive Experiences – 77% favor AR and visual content, pushing trends like “shopcializing” and redefining in-store shopping. 🔹 Trusted Inner Circle – 70% rely on friends and family for shopping choices, highlighting a strong preference for authenticity and connection. The Gen Z Advantage for Brands: Yet, only 15% of businesses actively cater to this powerful demographic, creating an unmatched opportunity for growth. To succeed, brands must: 1️⃣ Stay on trend with rapid innovation. 2️⃣ Integrate social interactions throughout the shopping journey. 3️⃣ Offer immersive visual experiences. 4️⃣ Build seamless omnichannel pathways. 5️⃣ Engage with relevant influencers effectively. Courtesy: Newsroom

As the largest generation to date, Gen Z is reshaping the consumer landscape in ways that demand our attention 👀! By 2035, Gen Z-driven spending 💸 is projected to reach $2 trillion, which means that every second rupee spent in India will come from a Gen Zer. Recognizing the need for a deeper, fact-based understanding of this powerful cohort, Boston Consulting Group (BCG) and Snap Inc. India partnered to develop a first-of-its-kind perspective on this segment. The publication sheds light into the beliefs and values of this generation and busts many myths about them along the way. Discover actionable strategies to better understand, engage, and succeed with Gen Z. Download the report now!

Think you know everything about Gen Z? Think again! ‘The $2 Trillion Opportunity: How Gen Z is Shaping the New India’, the latest Snap Inc. and Boston Consulting Group (BCG) report shatters myths, uncovers surprising behaviors, and reveals data points you've never seen before. This is the insight your brand needs NOW. Let me tell you what I am talking about… 👉377 million - Gen Z is now the largest generation ever to live in India 👉$860 billion- Collective spending power  👉1 in 4 - already a part of the workforce 👉80% of Gen Z rely on immersive visuals to communicate daily. 👉‘Inner Circle’ and ‘Shopcializing’ – Two NEW groundbreaking behaviors. 👉Impacting almost every second rupee spent As a brand this is an opportunity you don’t want to miss. The future belongs to those who embrace the potential of this powerhouse generation. To learn more, download report here! https://lnkd.in/g27GmHMa! 

🚀 𝗧𝗵𝗲 $𝟮 𝗧𝗿𝗶𝗹𝗹𝗶𝗼𝗻 𝗢𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆: 𝗛𝗼𝘄 𝗚𝗲𝗻 𝗭 𝗶𝘀 𝗦𝗵𝗮𝗽𝗶𝗻𝗴 𝘁𝗵𝗲 𝗡𝗲𝘄 𝗜𝗻𝗱𝗶𝗮 🚀 Snap Inc. and Boston Consulting Group (BCG)'s report, “The $2 Trillion Opportunity: How Gen Z is Shaping the New India,” offers a wealth of insights into how Gen Z is influencing India’s consumer landscape. It’s packed with data and trends and is a must-read for anyone looking to understand the evolving marketplace in India. Key highlights from the report include: • 377 million strong, Gen Z is now the largest generation in India. • With $860 billion in collective spending power, they are reshaping how brands approach products and marketing. • Nearly 80% of Gen Z relies on immersive visuals to communicate, making visual engagement crucial for connecting with this generation. • Gen Z’s ‘shopcializing’ behavior, which blends social connections with shopping, emphasizes the need for interactive, shareable brand experiences to stay relevant. As the report points out, brands need to innovate rapidly to stay on-trend and capture Gen Z’s attention through memorable, shareable experiences that resonate with their love for trends and visual storytelling. At XRFX Studio, we see AR as an exciting way to apply these insights. With shopping catalog lenses, Garment Transfer lenses, beauty lenses, and more, AR is the perfect tool to craft the immersive, engaging experiences that resonate deeply with Gen Z. 📲 Download the report for all the insights. 👉 Report: https://lnkd.in/dTjk57Hc 👉 Article: https://lnkd.in/ddfcv4-C Kudos to Snap Inc. and Boston Consulting Group (BCG) for this incredible report! 🎉 🙌 Ajit Mohan Pulkit Trivedi Saket Jha Saurabh Gauri Kumar Poonam Nikam Abhishek Jha Prachi Shah Shreyas Dwivedi Srivatsan Jayasankar Jayati Somani Roxanne Chinoy #GenZ #BrandInnovation #ConsumerTrends #ARMarketing #SnapchatReport #ShoppingCatalogLenses #BeautyLenses #GarmentTransferLenses #NewIndia #XRFXStudio #AugmentedReality #AR

India's Gen Z isn’t just the future—they’re already transforming today’s economy. With 377 million members, they make up India’s largest generation, and their impact is only growing. A recent report from BCG and Snapchat reveals how Gen Z is poised to shape a $2 trillion economic opportunity by 2035. - Gen Z is already driving spending Currently, 1 in 4 Gen Z-ers is part of the workforce, contributing to $860 billion in consumer spending. By 2035, this figure will more than double to $2 trillion. They are the next powerhouse of economic influence. - This generation is different - 75% are confident in their physical and mental health - 70% are deeply connected to their inner circles, sharing every detail of their lives They value authenticity and change—over 70% embrace new styles, technologies, and experiences with excitement. - Gen Z doesn’t just shop—they research. They’re 1.5x more thorough in evaluating purchases than millennials, relying on expert reviews, influencer content, and peer feedback. Brands need to be transparent and innovative to capture their trust. - Gen Z is committed to their beliefs—1.6x more likely than millennials to take action on causes they care about, from climate change to social justice. They want brands that align with their values, making purpose-driven marketing more essential than ever. - Gen Z isn’t just another demographic—they’re a game-changer. Companies that understand their values and meet them with innovation, authenticity, and purpose will unlock a massive market. This is the time to engage with the next generation of consumers. :) What’s your take on how brands can evolve to meet Gen Z’s expectations? #genz #futureeconomy #businessgrowth #consumer #digitaltransformation #marketingstrategy

Gen Z comprises 377 million individuals in India today. They’re not just the future; they’re the now, reshaping the consumer landscape and demanding brands to catch up! In case you missed the Gen Z report by Snap and BCG (where were you yesterday??), here are the cliff notes (I reccomend you read the actual report too!) 🌟 Gen Z currently drives $860 billion in consumer spending in India, with projections soaring to $2 trillion by 2035. 💡 With 75% emphasizing authenticity, keep it real, or you might find yourself ghosted! 🛍️ They engage in “shopcializing,” sharing experiences and seeking advice from their inner circle. About 66% say their friends influence their purchasing decisions! 🎨 Nearly 80% of Gen Z is glued to visual content. Brands must step up with eye-popping, immersive visuals— preference is for short, engaging videos. 🌍 They are 1.6 times more likely than millennials to rally behind causes they care about. Over 60% actively participate in social justice campaigns and community efforts! 🎉 Gen Z flows seamlessly between online and offline shopping. They expect a truly omni-channel experience, with 70% wanting brands to provide consistent messaging across platforms. 🔍 Gen Z is the Sherlock Holmes of shopping, spending 1.5 times more effort researching products before they buy. They value reviews, ratings, and user-generated content, making them savvy consumers. 👩🎤 Influencers are Gen Z’s guiding stars. About 70% check out creators’ pages for product recommendations. Brands that collaborate with relatable influencers can capture their attention effectively. 💖 This generation is open about mental health—75% feel positive about discussing it. Brands that support mental health initiatives will win their hearts like a puppy video on a bad day!a 🌱 With 67% of Gen Z willing to pay extra for sustainable products, brands need to get their eco-friendly game on. They prefer brands with transparent supply chains and ethical practices. 🌈 Gen Z values representation. Brands that celebrate diversity will connect more effectively. 83% of Gen Z believes that brands should take a stand on social issues and reflect diverse perspectives in their advertising. ☕ Personalized Experiences FTW! 79% of Gen Z prefers brands that know their favorite coffee order. They value customized marketing messages and tailored recommendations. 💻 Gen Z expects brands to incorporate technology into their shopping experiences. They’re fans of AR/VR for trying products before buying, with 50% expressing interest in immersive shopping experiences. ⚡ While Gen Z can be brand loyal, they will bolt if their needs aren’t met. 60% are willing to switch brands if they find a better fit, highlighting the need for continuous engagement and innovation. 🤑Building for Gen Z is a massive value unlock—are you ready to ride the Gen Z wave? 🌊 Ajit Mohan Abheek Singhi 🙌🏼🙌🏼 Download the report here: https://lnkd.in/g4NRF_ki