TA Monroe Digital’s Post

Running LinkedIn ads doesn’t have to break the bank. By fine-tuning your bidding strategy, you can get better results without overspending. Here are five key tips to help: 1. Manual Bidding = Lower Costs Manual CPC bidding almost always leads to a lower cost per click. It’s not the default setting, so click “More options” under bidding settings to find it. 2. Avoid Maximum Delivery Maximum Delivery, LinkedIn’s default bidding method, often overspends by bidding as high as needed to use your daily budget. Manual bidding gives you more control and usually costs less. 3. Start with Lower Bids Begin with bids lower than LinkedIn’s recommended range. You can gradually adjust based on performance, but starting low saves money while you fine-tune your strategy. 4. Focus on High-Performing Ads High click-through rates (CTR) can lower your costs. LinkedIn rewards ads that perform well, so create compelling ads that grab attention and drive engagement. 5. Test and Adjust Regularly Bidding isn’t a one-time setup. Continuously monitor and adjust your bids and budgets based on how your campaigns are performing. Regular testing = cost efficiency. #LinkedInAds #SaaSMarketing #B2BMarketing

𝐋𝐞𝐭'𝐬 𝐓𝐚𝐥𝐤 𝐁𝐢𝐝𝐝𝐢𝐧𝐠... Are you feeling overwhelmed by the bidding process for your LinkedIn campaigns? Truth - You're not alone! Finding the right strategy can be a game-changer for your ad performance. 💡 Get Started with Bidding: https://lnkd.in/ezbr8pEY If you’re uncertain about how to bid effectively, or if time is tight for regular management, consider Maximum Delivery and Cost Cap bidding. These options do the heavy lifting for you, ensuring you get the most bang for your buck! While Manual Bidding gives you ultimate control, it requires constant oversight. Here’s a quick guide to help you choose the best fit for your campaign goals: 1️⃣ Start Slow: If you’re using Manual Bidding, gradually reduce your bid to lower costs. Keep an eye on key metrics—like impressions and clicks—and halt adjustments if you notice any dips. 2️⃣ Healthy Campaigns: Spending 85% of your daily budget with Cost Cap, Target Cost, or Manual Bidding? That’s a sign your campaign is thriving! Think about increasing your budget to capitalize on that momentum. 3️⃣ Winning Auctions: With Manual Bidding, let Campaign Manager suggest a bid range. Kick things off at the high end to maximize your ad visibility! 4️⃣ Forecasting Tool: Use the Forecasting Tool in Campaign Manager to predict performance as you set your preferences. It’s a fantastic way to compare bid types and see what works best for your goals! Let’s make your LinkedIn ads more effective and efficient! #LinkedInAds #BiddingStrategy #DigitalMarketing #AdPerformance #MarketingTips

Need a proven way to lower the CPC for a Google Ads lead gen campaign?  In this video, John shares his "go-to strategy" (for new AND old accounts) and explains why it works. Check it out!💡https://lnkd.in/ezCiKXZE #googleads #PPC #costperclick #leadgen

I need to tell you something important: Right now, your competitors are not only taking YOUR local leads and sales— BUT they may even be clicking on your ads to drain your budget and eat into your ad spend. The good news? There’s an easy way to outsmart them, get your leads and sales back, and beat your competition without wasting a penny on clicks that don’t convert. HOW?... Imagine this… next week, YOUR business is sitting right at the top of Google search results: # Above paid ads. # Above the map stack. # Even above organic listings. How? By letting Google promote you and only paying for real results—no wasted clicks, just genuine calls from potential clients already looking for what you offer. You don't waste one penny on clicks. Even better, you stay in total control. # You set the budget, # decide how much you want to spend, # and stop anytime. # No surprises, no risks—just a flood of qualified leads straight to your business. Want to learn how? Click below to take the next step. Let’s make this happen! https://ecomsorted.com/lsa #LeadGeneration #BeatTheCompetition #GoogleSearchResults #QualifiedLeads #PayPerResult #DigitalMarketing #SmallBusinessGrowth #NoWastedClicks #AdBudgetProtection #LocalBusinessSuccess #MarketingStrategy

I recently dug into Google Guaranteed ad platform for brands that offer services (think landscapers, moving companies, etc) and found some interesting takeaways from this video: How it works: - This platform helps you place at the top of search results with a pay-per-lead model, not pay-per-click). - User’s don’t see your website, they can send a message OR call you directly. - The customer facing "ad" isn't customizable as it is via Google Search Ads, but rather reflective of your brand's Google Map (aka Google My Business) listing containing reviews, photos, and services. - An optimized Google Maps listing is crucial for optimized lead generation. Tips for crushing it: 1) Regularly review your leads within the interface and make contact notations, contest poor leads, and mark leads as "booked" when relevant 2) Aim to keep your booking rate at 80% to stay top of results. Pro Tip: focus your time and energy where your gifting is, and hire an agency or a contractor like myself to help you manage ads on this platform and maximize your spend if you're just keeping your head afloat of your ever growing to-do list as a business owner. https://lnkd.in/gP7hmafR I offer hourly consultations for folks seeking direction on efficient and simplified marketing strategies. #leadgeneration #smallbusinessmarketing #paidadvertising

Experience the Power of Google Ads to Boost Your Sales Funnel. Can you speed up the rate at which you are moving your prospects through your sales funnel? This means that through Google Ads, you can target your prospective clients at all the levels of the buying process. 🔹 Awareness: Draw in new visitors the way good ad campaigns are able to. 🔹 Consideration: Communicate with the viewers offering them useful and meaningful content. 🔹 Conversion: Take people by the hand and make them buy things with temptations to buy. Make the most out of every click with Google Ads to increase the effectiveness of your sales funnel! 🔥 #GoolgeAds #SalesFunnel #Conversion #AdLabz #Revenue

Have you experienced high CPC in your campaigns? Are you struggling with high CPC? 𝗗𝗼𝗻’𝘁 𝘄𝗼𝗿𝗿𝘆, 𝗜’𝗺 𝗵𝗲𝗿𝗲 𝘁𝗼 𝘀𝗼𝗹𝘃𝗲 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗯𝗹𝗲𝗺𝘀!😌 LOOK, Here's how to slash those costs!👀 1️⃣𝗞𝗲𝘆𝘄𝗼𝗿𝗱 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻: Focus on long-tail keywords with less competition. 2️⃣𝗔𝗱 𝗥𝗲𝗹𝗲𝘃𝗮𝗻𝗰𝗲: Ensure your ads align perfectly with your audience’s intent. 3️⃣𝗤𝘂𝗮𝗹𝗶𝘁𝘆 𝗦𝗰𝗼𝗿𝗲 𝗜𝗺𝗽𝗿𝗼𝘃𝗲𝗺𝗲𝗻𝘁: Enhance your ad quality to boost your Quality Score. 4️⃣𝗔𝗱 𝗦𝗰𝗵𝗲𝗱𝘂𝗹𝗶𝗻𝗴: Run ads during peak performance times to get the most bang for your buck. 5️⃣𝗔/𝗕 𝗧𝗲𝘀𝘁𝗶𝗻𝗴: Test ad copies and landing pages to find the best performers. 6️⃣𝗡𝗲𝗴𝗮𝘁𝗶𝘃𝗲 𝗞𝗲𝘆𝘄𝗼𝗿𝗱𝘀: Exclude irrelevant search terms to avoid wasteful spending. Implement these strategies, and 𝙄 𝙜𝙪𝙖𝙧𝙖𝙣𝙩𝙚𝙚 you’ll see your CPC plummet! 🔥 What's your top tip for reducing CPC? Share in the comments below! 👇 #DigitalMarketing #CPC #MarketingTips #PerformanceMarketing #AdStrategy 𝗟𝗼𝗼𝗸𝗶𝗻𝗴 𝘁𝗼 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗲 𝘆𝗼𝘂𝗿 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗳𝘂𝗿𝘁𝗵𝗲𝗿? 𝗟𝗲𝘁’𝘀 𝗰𝗼𝗻𝗻𝗲𝗰𝘁 𝗮𝗻𝗱 𝗱𝗶𝘀𝗰𝘂𝘀𝘀!🫱🏼🫲🏼

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Hey there, Business Owners!👋 Tired of ads eating up your budget with no results?🚫💸 It's time to switch to Globi Media's PPC game-changer!💥 We're all about getting you more bang for your buck.💰 Our data-driven strategies mean every click has a purpose, and we're not just talking about any clicks—we're talking super-targeted, lead-generating, sale-making clicks!🎯🛍️ Ready to see real growth? 📈 WhatsApp us at +15859373811 and let's make your ad dollars work as hard as you do! 🚀 #PPC #DigitalMarketing #GlobiMedia

Learn Effective Google Ads Bidding Techniques for 2024! 🚀 Whether you're focused on increasing traffic, maximizing conversions, or boosting brand visibility, understanding the right bidding strategy can make all the difference. From manual CPC to Target ROAS, each strategy offers unique benefits tailored to your campaign goals. 💡 Need to optimize your ad spend? Here’s a quick breakdown: Maximize Clicks for traffic Target CPA for conversions Target ROAS for revenue Target Impression Share for visibility Choose wisely, and watch your ads soar! 📈 #GoogleAds #DigitalMarketing #BiddingStrategy #PPC #MarketingTips