Ted Fleming’s Post

Oct 2024 IWSR Non-Alcoholic beer stats and interesting to see the regionality where Non-Alcoholic beer is catching on off prem. Would be nice to compare with on prem data and for the other Non-Alcoholic categories like wine, spirits, RTDs.

🚀 #Nonalcoholic beer continues to GROW and GROW in the US at a 22% volume CAGR from 2019 to 2023, according to recent data by IWSR. It has also more than DOUBLED from a 0.5% volume share of total beer to 1.2%. A few other interesting stats is that NA beer is strongest in the northern states.  Every state has seen strong growth but, the biggest share growth has skewed towards the NE and NW of the US: 🍺 Maryland and Massachusetts both went from 1% share of total beer to 4%, growing at 49% and 39% (volume CAGR ’19-’23) respectively. 🍺 Massachusetts is the 22nd biggest beer drinking state in the US but the 3rd biggest non-alcoholic beer drinking state, and Maryland the 26th biggest beer state but 8th biggest non-alcoholic beer state. 🍺 Connecticut non-alcoholic share of beer went from 1% to 3%. New Jersey, Washington and Oregon all doubled their non-alcoholic beer share going from 1% to 2%. “What is interesting about this regional trend is that as northern states, they have more moderate climates that don’t traditionally lend themselves to over-indexing on beer consumption due to longer cold seasons,” observes Marten Lodewijks, President of IWSR’s US Division. “That would suggest the bigger driver of this growth is underlying consumer preference and not just a switch from full-strength to non-alcoholic beer during the hot summer months.” You can also see in the chart below there is more consistent growth of non-alcoholic beer throughout the year vs. a lot of volatility for full-strength beer. You can read more insights from the link in the comments.  ~~~~~~~~~~~~~~~ ♻️ #Repost if you like this content and follow me, Marcos Salazar 🍺🍷🥃 , for more content like this. ~~~~~~~~~~~~~~~ cc: Bill Paugh

Per my friends at the Morning Brew- Athletic Brewing Co. non-alcoholic beer is making waves! They recently closed a new funding round, doubling their valuation to $800 million. With $50 million led by General Atlantic, Athletic plans to expand and increase production. Here’s why they’re a big deal: 🔷 They're the #1 non-alcoholic brand by sales in US grocery stores and a top 20 US brewery. 🔷 Generated $90M in revenue in 2023, with even higher projections for 2024. 🔷 Produced 258K+ barrels of beer in 2023, a massive jump from just a few hundred in 2018. 🔷 Holds 19% of the domestic market share for non-alcoholic beer, driving 32% of category growth. With over 40% of Americans trying to drink less alcohol, and 80% of Athletic's customers still enjoying traditional brews but opting for non-alcoholic options occasionally, the shift is clear. However, as I've often wondered, what's the big deal with non-alcoholic beer? I don't drink much beer myself—maybe one at a Mexican restaurant or a Guinness while grilling. It reminds me of decaf coffee or caffeine-free Diet Coke. While I might want a coffee without caffeine or a caffeine-free soft drink once a year, it's not a regular occurrence. So as an outsider and non-consumer please help me understand, is this non-alcoholic beer trend just another fad, or is it a lasting change in consumer habits? BTW, if you've never checked out the Morning Brew here is a link to subscribe (https://lnkd.in/eGScVq4x), they give you the morning news a witty spin! You'll love them, I promise! #beverageindustry #nonalcoholicbeer #cpgindustry

Brewbound July 17, 2024 article by Jessica Infante "CGA:Non-Alcoholic Beer Outpacing Category Growth On-Premise" Just as Non-Alcoholic (NA) beer has made gains off-premise, it it now also making in roads on-premise and out performing the general beer sector where according to on-premise research firm CGA said that in places they track, NA beer has grown by 33.7% year to date(YTD) to May 2024 compared to the same period last year despite the overall beer sector declining -2.9%. This is obviously coming from a small base where CGA estimates the US NA beer on-premise market share to be about 0.49% of the total beer on-premise market and has grown by +0.13 points since last year. NA beer on-premise Rate of Sale (ROS) is also much higher than the general beer sector at 13.6% YTD since May vs a reduction of -9.4% YTD for beer in general. NA beer also increase distribution by 13.6% vs 4.1% for the overall beer sector. On-premise is still playing catch up to off-premise as this is about half of what US NA beer does off-premise which is 1.01% YTD through June 16 according to research firm Circana. In terms of NA beer styles on-premise, pale lager is the dominant style at 55% of the NA on-premise sector. The article chats with NA brand Al's based out of NYC and owner Alban de Pury who said 60% of his distribution is on-premise and mentions that Athletic Brewing's total business is doing about 5% on-premise, so a lot of room to grow. #alcoholfree NonAlcoholicBeer #NAbeer #sobercurious #mocktail #craftbeer #soberliving #Alcoholfreebeer #zeroalcohol #sansalcool #alkoholfrei #alcoholvrij #ノンアルコール #アルコールフリ #无酒精 #无酒精啤酒 #무알코올 #senzaalcol #analcolico #sinalcohol #bezalkoholu https://lnkd.in/eVxgSU53

Unlock the Growth Potential in the Non-Alcoholic Beer Market! The non-alcoholic beer market is experiencing explosive growth, and the data is clear. For beer brands looking to thrive in the upcoming years, establishing a presence in the non-alcoholic sector is not just advantageous—it's crucial. This rapidly expanding segment offers a unique opportunity to build a compelling and dynamic brand from the ground up. Here are some key insights: - Non-alcoholic beer sales in on-premise accounts have surged by nearly 34% over the past year, while overall beer sales have seen a decline of 2.9%. - The rate of sale for traditional beer has dropped by 9.4%, whereas non-alcoholic beer's rate of sale has increased by 13.6% during the same period. Despite these impressive growth rates, non-alcoholic beer is still underrepresented in on-premise markets. Projections indicate it will only account for 1% of the total beer market by dollar sales by 2026. As these products become more accessible, consumer adoption is expected to soar. Within this segment, pale lagers dominate with a 55% market share, while IPAs, golden ales, and stouts are experiencing phenomenal growth. This segment is gaining traction even in markets with low penetration, highlighting its substantial potential for future expansion. At Five Star Beverage, we frequently encounter brands overwhelmed by the challenges of the current craft beer market. The reality is, success and opportunities are abundant for those ready to embrace them. If your brand hasn't yet ventured into the non-alcoholic beer space, now is the time to act. Contact us today, and let's collaborate on creating a solid foundation for your brand's growth and success in this promising market. Clink on the link below to schedule your free intro call! https://lnkd.in/eVePcFaA #NonAlcoholicBeer #BeerIndustry #BrandGrowth #CraftBeer #MarketTrends #FiveStarStrategy #FiveStarBeverage

🍻 Beer struggles 🚫 📉 Beer production fell by 4% year-on-year in the first eight months of 2024 as breweries struggled with declining profits, an industry association leader has said. 🗣️ Nguyen Van Viet, chairman of the Vietnam Beer - Alcohol - Beverage Association, said the industry has been hit by the stringent drunk driving policies and difficulties in the economy, and this has affected the labor market and other industries that supply materials and services to beer manufacturers. "Over the last two years large companies in the industry have seen a 6-12% annual decline in revenues and profits." 🍺 Dutch brewing giant The HEINEKEN Company said its global beer production fell by 4.7%, mainly due to the Vietnam and Nigeria markets. It had to shutter its factory in Quang Nam Province at the end of June. 💬 SABECO - Saigon Beer Alcohol Beverage Corporation, another industry leader, said its profits inched up in the first half but could plummet in the second. 💰 Other brewers also reported a fall in profits in the first half. Saigon - Western Beer saw an 18% year-on-year drop, while Saigon - Phu Tho Beer lost VND1 billion (US$40,700) as against profits of VND260 million in the same period last year. 📰 At a press conference last Tuesday, Ly Kim Chi, chairwoman of the HCMC Food and Foodstuff Association, said consumption of beverages, including beer and liquors, has decreased due to the government’s tight regulations and consumers’ belt-tightening. 📈 Beverage firms are dealing with rising costs and outdated production processes that make it difficult for them to be competitive, she said. 💪🏼 To improve performance, the beer industry needs to develop products that align with modern consumer trends and upgrade their technologies, she noted. 🚨 Viet called for policies to support the beer industry: "I support restricting drunk driving, but regulations need to be adjusted to suit Vietnam's transport system." https://lnkd.in/gKCMsGR7

🍺How big will the alcohol-free beer trend get? 🍺 Alcohol-free beer has been commonplace in Spain and Germany for over a decade, but now it's catching on in the rest of the world, shedding light on an evolving consumer trend and the landscape of the beverage industry. According to their latest findings, the alcohol-free beer segment is currently valued at $22 billion and this slice of the overall beer market could be worth around $47.8 billion by 2027. This shift reflects changing consumer preferences towards healthier, alcohol reduced options, especially for younger generations. As someone who has been known to enjoy a crisp 0.0% beer every now and again, it's great to see growing interest from consumers, and innovation from companies who are up to the challenge of meeting demand. My go-to in the U.S. was always Athletic Brewing Co. Y'all ready to make the trip across the pond? 🐸 🍻 #BeverageIndustry #ConsumerTrends #FMCG #Nonalcoholic #DrinkCuriously #HopOnTheWagon https://lnkd.in/dHibaqD3

The Beer Purchasers’ Index (BPI) is a monthly survey conducted by the National Beer Wholesalers Association (NBWA) that measures distributor purchasing sentiment. A reading above 50 indicates expansion or growth in purchasing activity, while a reading below 50 signals contraction, meaning distributors are reducing their orders. For September 2024, the BPI recorded a reading of 31, indicating a significant contraction in beer purchasing activity by distributors. This continued downshift suggests that the market conditions for beer sales are challenging, particularly for craft brewers. According to Craft Brewing Business, after a summer of heightened ordering levels, the combination of index readings for at-risk inventory (47) and BPI (31) reflects a more cautious outlook among distributors as they head into the fall months. The brutal call of the craft index also continues.

The non-alcoholic beer market is booming, and the numbers don't lie. For beer brands aiming to grow in the coming years, having a presence in the non-alcoholic beer space is not just beneficial—it's essential. This fast-growing segment is your chance to build a powerful and engaging brand from the ground up. Instead of seeing this as a sign that your brand is falling behind, view it as an opportunity to create the impactful brand that will drive your future gains. Consider these compelling statistics: - Non-alcoholic beer sales by value have surged nearly 34% in on-premise accounts over the past 12 months, while overall beer sales have declined by 2.9%. - Traditional beer's rate of sale dropped by 9.4%, but non-alcoholic beer's rate of sale increased by 13.6% in the same period. The opportunity for new consumer engagement and sales growth is staring you right in the face. Yet, non-alcoholic beer remains underrepresented in the on-premise market, projected to represent only 1% of the total beer market by dollar sales by 2026. As these products become more available, consumer adoption will only accelerate. Within the non-alcoholic beer segment, pale lagers hold a 55% share of the market, with IPAs, golden ales, and stouts experiencing triple-digit growth percentages. This segment is gaining traction even in markets where it has low penetration, showing robust potential for future growth. Every day, I speak with clients who are bogged down by the doom-and-gloom attitude that craft beer is destined to fail. The truth is, opportunities and success are there for those who look—and in this case, you don’t even have to look far. If you haven't started building an impactful non-alcoholic brand, the time to act is now. Send me a message today, and let’s get to work on building the foundation for your growth and success. #NonAlcoholicBeer #BeerIndustry #BrandGrowth #CraftBeer #MarketTrends #FiveStarStrategy #FiveStarBeverage

The surge in non-alcoholic beer sales has been amazing to watch over the last year or two, and reflects the incredible growth that we have seen in NA spirits at Ritual Zero Proof. While it feels as if there has been more media focus than ever on the NA market, we are still at the beginning of a broader movement towards mindful drinking, with high quality non-alcoholic options readily available and sought after. It’s an exciting time for the entire sector, and the latest investment in Athletic Brewing Co. is another indicator of the momentum we are building collectively as an industry. The growth of the non-alcoholic beverage sector is more than a trend—it’s a cultural shift. Consumers are not just looking to cut back on alcohol; they are actively looking for a healthier, more mindful lifestyle. They want to have great experiences with friends, and they want to feel good the next day. That’s what Ritual, Athletic and other brands are working on as we shape and meet the demands of new generations of consumers. Bill Shufelt at Athletic Brewing is pioneering the non-alcoholic beer sector in the same way that we are doing for spirits at Ritual. I couldn’t be more thrilled for him and the team at their new investment. A rising tide lifts all boats. Investors are excited about the potential for this market, and that’s good for companies such as ours – but it’s also good for consumers who want more choice, better products and deeper availability. The future of mindful drinking is here, and it’s only going to get brighter.