The Mobile-First Company’s Post

Founders and builders, raising $$$ is no joke. I failed at it. Here's why, and how to avoid making the same mistakes: When Grace Hawthorne and I cofounded ReadyMade, a DIY brand for the next generation, we didn't have a clear articulation of product-market fit. We wanted to create a kind of Martha Stewart Jr. for cool kids, but the problem (and opportunity) weren't well articulated. We also hadn't done the due diligence of figuring out our total addressable market and what slice of it we'd need to capture to be profitable. Worse, we underestimated how much $$ it would take to get airlift, and didn't have a plan for first hires. If only we'd had a checklist. Templates like this are goldmines. Don't do what we did and wing it—use these tools! (Startups get Notion's Plus plan and unlimited AI, free for 6 months 👇 ) #startups #notion #fundraising

The top 3 things most founders get wrong while fundraising: 1. Founders forget who their audience is. 2. Founders don’t have a compelling reason for how much money to raise, why they need it, and how that increases value. 3. Founders go in unprepared and disorganized for due diligence. I used Notion to create a pre-fundraising checklist that has helped me secure over $50M while keeping my team aligned and focused. Watch this video and get my fundraising template + 6 months free of Notion and unlimited AI here: https://lnkd.in/d8MmA7HK

Do you need help with fundraising? Before going out to raise, founders should follow this simple guide. With X raised, we will achieve $Y in MRR in Z months. Compared to now, we will have X customers and will grow by Y%. Additional business milestones and product milestones will be achieved. There will be an average burn of $X per month (burn not spent) and a runway of Y months. We plan to raise the next round in X months, at which point our revenue will be $Y, and our runway will be Z. All X, Y, and Z in the above are different for each line. You will likely notice tension between the lines, and that is intentional. Your deck and financial model should reflect the above metrics. Let’s go! --- ♻ Repost to help your network reach its full potential. And follow Peter Korbel for more content!

Talked to a project that just raised $23 million. Tried their quickstart guide—after 3 hours, I still couldn’t get it working. Ended up sending them a PR and a list of recommendations to improve it. The dev’s response? Rude and dismissive. Now I’ll never use their platform again. This is where DevRel is critical: most people won’t give your product 3 hours. Your quickstart guide needs to take them from 0 to 1 in under an hour, or you’ll lose users. If you’re not investing in DevRel, you’re wasting the money you raised.

Thinking about sending cold emails to companies that just got funding? You're not the only one. Raising funds is obviously a big deal, and the decision-makers in those companies get lots of emails. 100s a day. Making it very hard to stand out. My two tips would be:   👉 Before hitting "Send" on the email, answer these questions for them in your first sentence: "Why me? Why now?". The answer shouldn't be just because they raised money. Make sure your email is super relevant and sent at the right time. 👉 Avoid the usual opener "Congrats on the fundraising". These companies did something great to get that money. Do your research about what that is and what's their company's purpose. Find a problem they might have and offer a different solution than your competitors. You might have to spend more time doing your homework before emailing these "big guys" - but it's definitely worth it. 🍀 Good luck 🍀 #coldemail #coldemailing

Congratulations to Freshpaint on raising $30.7M in Series B funding! 🎉 Freshpaint’s mission is to ensure the entire healthcare industry has the ability to safeguard sensitive data and optimize the patient journey. By providing organizations with a durable foundation to meet evolving privacy standards, Freshpaint enables marketers to leverage the industry’s best tools while ensuring consumer and patient privacy. Learn more about Freshpaint’s Healthcare Privacy Platform below.    #funding #healthcare #privacy

Which companies raised in April? Here are the latest 👇

Are you a start-up founder looking to raise money? 👇 You should prepare a document with this Q&A, along with other documents like a pitch deck and P&L. Nowadays, the investors are receiving lots of requests and most of them are using A.I. to make them work easier. If you're preparing and sending a Q&A like this, they can easily use the document to make queries with A.I. and find important things in seconds.

Hands up if you've experienced this? 🙌 In our recent poll, we asked how often do you experience IT issues at work and found that 13% told us they experience a fail in your IT daily, with 22% stating it happens often. We aim to take the stress out of your IT, letting you get on with what’s important with ease. If you’d like an IT partner who prioritises you and the needs of your business, we can help. https://lnkd.in/eMZeVNVe #ExpertsInTech #ITProvider #SureBusinessSuite

Linkedin is a funny place. Recently I started reaching out to people who have raised money for their business... I openly declare I have never raised money because I have never had to - I am old school, cash, margin and runway. However, I see the benefits of potential raises for some of the studio start ups that are coming. The responses I get are interesting... Reply from person that has raised less than I make bottom line profit in a bad year: some sort of snarky comment or just straight up ignore... too good to talk to me 😂 Reply from people running $50m+ funds: sure, let's chat... i've seen you do xyz... they actually look into the profile. What I get from this is no different to how I do my own sales... if the middle management ignore you, go find the boss. 😅