How to invest in your brand with Ainsley Moir

We've shared some tips for entering the beverage world and launching your product on Dry Atlas. This quick guide helps clear up doubts and avoid common mistakes. 👇Check out the full article to learn more https://lnkd.in/egKZzYFE #nonalcoholic #beverageindustry

📦✨ Unlock the power of packaging! In the $350 billion global food and beverage market, packaging isn’t just a wrapper; it’s your brand’s first impression and a key driver of sales! 🌍💰 #FoodAndBeverage #SustainabilityLeader of the Pack: How Packaging Can Maximize Market Impact https://hubs.ly/Q02ZKlyv0

Brands do lots of things, but one thing all great brands should do is work hard to be culturally relevant. This is another example – plant-based food and dairy alternatives being others – where the cultural and behavioural change was already happening, but it needed a challenger brand to accelerate the segment or category from niche to mainstream. Alcohol-free would have happened without Lucky Saint. There were, and are, other brands but they just did not quite have the same chutzpah! Lucky Saint | B Corp™ read the runes and produced a brand concept that rode the waves of this journey to drive category penetration faster and deeper. This is always delivered though a heady cocktail (alcohol free no doubt) of insight, foresight, vision, innovation, obsession with product quality, great brand building, a distinctive identity, strong marketing and communications, effective go-to-market activities, working the details, investment, sweat, tears and some luck. But... the one element that propels a brand to the top of any segment and makes winning possible is THE BRAND. Without brands like Lucky Saint’s the journey to mainstream happens slowly or remains a niche. It is what brands do - uniquely. Read more: https://lnkd.in/ebGZKeWB #WhatBrandsDo #BrandInnovation #BrandBuilding #Marketing

Rolling out a new look. Deciding to change to avoid brand confusion or interference. Working to hold onto brand equity while growing new, and not losing ground in the market. What do you think?

Managing Director Claudette Munroe attended the 2024 International Food Event in London last week. Here we dive into some of the interesting themes that we saw and what the brands of today need to focus on to win. Read more here  https://lnkd.in/gmZmdgFu  #foodbranding  #branddesign  #brandstory  #challengerbrands

Here is an excellent example of consumers not trusting brands - dynamic digital menus quickly became surge pricing threats. But why wouldn't consumers think that? Brands need to remember that profits follow sales, not vice versa. Consumers are tired, and brand managers did that with our need for more integrity (what we say, do, and think are always aligned). There is an excellent opportunity for managers with the courage to go back to the basics - make a promise, keep a promise - and make significant gains in the market by just connecting with consumers. #brand #branding #brandstrategy https://lnkd.in/gRn3A6f6

I have never heard of the term ‘chaos packaging’, coined earlier on this year but I can see the benefits when it comes to new brands wanting to disrupt and get noticed in their category. Creative packaging can definitely grap consumers’ attention in cluttered categories and reinforce the Product P of a brand Marketing Mix. Some good examples in this BBC article. #marketing #innovation #brandbuilding

From starting out alone in her kitchen to becoming the UK's No. 1 houmous brand, our founder Ramona has learned a lot of lessons on her journey over the past 20 years and shared some of her tips with Food Manufacture Magazine for how to successfully scale up a food start-up🚀🍴 Check out the full article here ➡️ https://lnkd.in/e7S_feJt #FoodStartup #ScalingUp #BusinessGrowth #FoodIndustry

🚰 Liquid Death is not a standard name for a beverage brand, especially for a drink as healthy and innocuous as water. However, as unique as the brand name is, the company has taken an even more “metal” approach to marketing. 📈 So what is the secret behind Liquid Death's success in the beverage industry? 🗣 Inside Retail US Retail spoke with Marisa Bertha, Liquid Death’s senior vice president, to learn more about the brand’s unconventional approach to garnering consumer attention, its recent collaborations, and its long-term goals. 🖱 Click on the link below to find out more! #insideretail #retail #liquiddeath #beverage #drink #marketing #strategy #linkedin #webcontent #editorial

Not having a rigorous brand strategy in the drinks industry is a risk. Here are a few reasons why: 1️⃣  The industry is mega-saturated. It’s a minor miracle if you can break through the noise by luck. 2️⃣ The industry is mature – if you launch a brand without a strategic plan you could end up competing with no differentiation against established brands with deep pockets. 3️⃣ Strategy informs your every day and every move as a brand. It's your guiding light and helps create cohesive teams. 5️⃣ Effective strategy helps hook bartenders and retailers as they understand your why. There are a few independent brands who I really see what they are doing strategically and why they are doing it. Botivo Drinks | B corp –the non-alc space is largely one which leans into moderation as this is the macro trend of the moment. This is not a good strategy – it makes you like every other brand with the same messaging. Botivo is pushing against this category norm by shouting from the rooftops they are a pleasure brand and not a moderation brand – drink us for something delicious at any time. Compass Box– blended whisky has long been derided and with good reason…the category was hopeless for a long time. Compass Box (and brands like Woven) have given the category a shake-up. The brand has premiumised blended whisky and brings a modern and edgy brand world to disrupt and attract new drinkers into the category. If you don't have a robust strategy you need to get one. A good place to start is to question the category norms and cliches. Can you reject any of these to find a new positioning or proposition for the market? What can make your brand truly different so it stands out to the trade and consumers? Can you find your brand's why? It’s a question Liquid Death posed before shaking up the water category. - Sign up for the Wilde Toast drinks industry newsletter via the link on my profile for more trends, insights and creative drinks marketing inspiration - drops every month in your inbox 🤝 #drinksmarketing #beveragemarketing #drinksindustry