Toby Ginn’s Post

Advertiser adoption of programmatic digital out-of-home continues to grow, as brands see the benefits of automating DOOH campaigns alongside other channels. Read more to learn how pDOOH can help advertisers reach their goals beyond brand awareness: https://loom.ly/dLoCz50 #DOOH #programmatic #pDOOH #adtech #mediabuying #adPlanet

Is DOOH the next big thing in Programmatic? New data from VIOOH shows a shift in advertisers recognizing the advantages of prDOOH campaigns, citing sustainability and effectiveness as key motivators. In the next 18 months alone, adoption of the channel is expected to rise from 18% to 30%. https://lnkd.in/ehmCtBEN

🚀📊 Programmatic DOOH is soaring! VIOOH's latest research shows prDOOH adoption set to rise to 35% globally in the next 18 months. 🚀 From France to Australia, markets are increasingly shifting budgets to prDOOH, with a 28% rise in investment projected. 🌍💡 #ProgrammaticDOOH #DigitalOutOfHome #AdvertisingTrends #VIOOH #MarketingInnovation #DOOH #AdTech

Maximize Summer Visibility: Unlock the Power of DOOH Advertising https://lnkd.in/eadrfxCg #MarketingStrategy #DOOH #Summer2024 #DigitalAdvertising”

Programmatic DOOH adoption globally expected to rise to 35% in the next 18 months, VIOOH research uncovers VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, released its annual research into the programmatic DOOH (prDOOH) market. The global findings show that nearly one in three campaigns from the past 18 months have. Jean-Christophe Conti VIOOH Katy Denis Ramji Ravindran Shilpi Ramji

Big Moves in the Ad World: T-Mobile Acquires Vistar Media! T-Mobile is stepping into the digital-out-of-home (DOOH) advertising space in a big way with its acquisition of Vistar Media. This move is more than just a headline—it's a signal of how DOOH is becoming a cornerstone of modern advertising strategies. What does this mean for the industry? (1) More Accessible Advertising Tech: With Vistar's platform powering over 1.1 million screens worldwide, this merger could make it easier for brands to access premium, data-driven DOOH campaigns. (2) Smarter, More Relevant Ads: T-Mobile’s integration of its data insights with Vistar’s programmatic solutions could make DOOH campaigns even more precise and effective, delivering the right message at the right time. (3) Opportunities for Brands: For marketers, this means better tools to connect with on-the-go consumers and a chance to take advantage of cutting-edge tech in one of advertising’s fastest-growing sectors. It’s exciting to see a telecommunications giant like T-Mobile recognizing the potential of DOOH!

Vistar Media has announced a strategic partnership with the global data and insights provider Pureprofile to transform the measurement of digital out-of-home (DOOH) advertising across Southeast Asia.

Programmatic DOOH's impact is unparalleled, but how do you measure it? To start, let's get one thing clear: simply measuring impressions is not enough. You need more metrics. What these metrics are will vary depending on what success looks like to you, but footfall to nearby stores and brand recall can be a good place to start. #DOOH #PrDOOH #OutOfHomeMedia #AdvertisingImpact

Looking to maximize programmatic revenue for your digital signage network? Learn how Screenverse collaborates with Vistar Media to help media owners unlock the full potential of #DOOH advertising. Featuring success stories from CornerMedia LLC and Vertical Impression, this article highlights key strategies and insights that can help drive growth and boost your success. Read more: https://hubs.la/Q02Z_PqQ0

🚀 Excited to share an article authored by yours truly, published on The Media Leader UK: Programmatic DOOH is the Secret Weapon in Capturing On-The-Go Consumers 📈 In today's fast-paced world, reaching consumers effectively while they're on the move is a surefire way to have the most impact, blending in seamlessly to their busy days. This is particularly pertinent in the world of retail - who can say they haven't been swayed by advertising on their way to the till to throw that last-minute treat into their basket? Add programmatic DOOH (prDOOH) into the equation of the retail environment and you've truly got a powerhouse for contextual advertising, with a huge amount of levers, data and creative possibilities to make campaigns reach even further than before. Check out the full article to explore how prDOOH's innovations in this sector can be your secret weapon in today's competitive market. https://lnkd.in/eremP7QD VIOOH #DigitalMarketing #DOOH #Advertising #MarketingStrategy #ProgrammaticAds #Innovation