Reading ITV's latest press release the following phrase struck me: 'It (Planet V) is now the exclusive entry point for ITVX advertising, and handles over 99% of ITV’s digital ad bookings.' I have always championed self-serve ad platforms, having cut my teeth in the #Native space where self-serve was the norm, I then encountered the beast that is Meta’s ad platform. Both allowed #SME’s to flourish in the digital world where their smaller budgets often go unnoticed. There is a reason why some of the biggest #advertising businesses in the world offer self-serve and #ITV has tapped into that with an incredible £1bn in ad booking revenue in its first 4 years. Well done ITV! https://lnkd.in/eZAPvxqC.
Tom McKay’s Post
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Director of Client Success @ Brkthru | Digital Advertising Guru | 15+ Years Marketing and Sales Experience
CTV ad dollars are going to waste The CTV space is growing rapidly, which means more companies getting involved in selling these ads. However, the space is still complicated from a buying standpoint which is leaving advertisers open to fraud and waste. When you pick an OTT/CTV partner, you must vet the data they provide and pay attention to where the ads are delivered. One misleading practice we here at Brkthru see is mid and pre-roll ads (short form content) being included in CTV buys to lower the CPMs. This practice can lead to ad waste, and will not let you measure the efficiency of your CTV buys properly. #advertising #digitaladvertising #marketing #OTT #CTV
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Global Executive & Advisor | Empowering Media, Tech & Telecom to Achieve Multimillion‑Euro Revenue & Market Breakthroughs
The CTV advertising market is exciting, with a lot of potential. But like any rapidly growing sector, it's facing its share of challenges. From my experience, here are some key issues: ● Low Fill Rates: I'm sure many of you have experienced the frustration of seeing the same ad over and over on a FAST channel. I know I have! This is a symptom of a broader problem: low fill rates for ad inventory. Publishers are losing revenue, and viewers get a less enjoyable experience. ● Cost and Complexity: I've seen many SMBs eager to embrace CTV advertising but get discouraged by the high production costs and complex processes. Creating effective video ads can be expensive, and managing CTV campaigns requires expertise. This is a real barrier for many smaller businesses. ● Measurement Challenges: Measurement is a constant challenge in the CTV space. One campaign my team worked on had a large discrepancy between reported ad views and actual engagement, which made it difficult to assess its true impact. We need better ways to track users across devices and get more consistent data on ad performance. ● Transparency Concerns: A lack of transparency can undermine trust in the CTV advertising ecosystem. I'd love to hear your thoughts! How are these challenges impacting your work in the CTV space? Share your insights in the comments!
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As video advertising undergoes a renaissance with the growth of social and CTV, control and transparency are key to maximizing performance. William Jones, Senior Director at Adform, explores how advanced tools are empowering advertisers to take full control of their video investments. Read More: https://lnkd.in/dWgTySNV #martechcube #mtc #mtcarticles #videoadvertising #empowringadvertisers #videoinvestments #digitaladvertising #williamjines #adform
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Addressable CTV advertising enables micro-targeting. 🎯 Increase engagement by reaching the right people with the right message. Every single time. ▶️ https://buff.ly/43xGtMX #AddressableTV #DigitalAdvertising #AddressableCTV
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AdExchanger’s latest article discusses why CPMs might be the wrong metric to prioritize in CTV advertising. Are there smarter ways to measure success? Let us know your thoughts! #CTV #AdTech #CampaignMetrics #DigitalAdvertising #BeMatterfull
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Filling your CTV ad break with #GoogleAd Manager
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Owner, Partner, & Board Member, Juice Media | Media Design Group | Television Innovator | Streaming Platform Expert | Female Empowerment Leader
Today, programmatic now accounts for three-fourths of all CTV transactions as digital video ad spending becomes more focused on performance-driven outcomes like sales, leads, and website actions. #AdSpend #Advertising #CTV #Programmatic
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Cinema advertising is bouncing back! With programmatic capabilities, advertisers can now bid and run ads on the same day. This means quicker turnaround and more flexibility for your campaigns. Now that advertisers can buy ads programmatically, clients who had not previously considered cinema ads are jumping on board. The ability to target specific audiences in real-time is a game changer. How is this impacting your ad strategy? Read more 👇 https://lnkd.in/gccCbsFZ #AdTech #Programmatic #DigitalAdvertising
